A data profile of the people who buy, follow and care about Wildlife in Brazil — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 5,396,181 people in Brazil.
Wildlife has an estimated audience of 5,396,181 people in Brazil. 46.8% are female, 53.2% are male, average age 39.8. Top brand affinities: Localiza, Steven Seagal, Michael Jackson, Spanish language, BTS.
Top brand affinities include Localiza, Steven Seagal, Michael Jackson, with strongest over-indexing on Localiza (1.58× the country average).
Demographically, the Wildlife audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Wildlife fan in Brazil is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Localiza.
The key figures that characterise the Wildlife profile in Brazil.
46.8% are female, 53.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 39.8 |
| Estimated audience size | 5,396,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Wildlife audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steven Seagal | Movies & TV | 5.35× | ||
| 02 | Vietnam | Travel & Leisure | 4.71× | ||
| 03 | Safari | Travel & Leisure | 3.70× | ||
| 04 | Ko Samui | Travel & Leisure | 2.89× | ||
| 05 | Nicole Kidman | Movies & TV | 2.67× | ||
| 06 | South Africa | Travel & Leisure | 2.58× | ||
| 07 | Spanish language | Politics & Society | 1.96× | ||
| 08 | Zoo | Kids & Family | 1.92× | ||
| 09 | Hunting | Sports | 1.82× | ||
| 10 | Petrobras | Cars & Mobility | 1.78× | ||
| 11 | Mexico | Travel & Leisure | 1.76× | ||
| 12 | Arraial do Cabo | Travel & Leisure | 1.74× | ||
| 13 | Maria Bethânia | Music & Radio | 1.74× | ||
| 14 | Public transport | Cars & Mobility | 1.60× | ||
| 15 | Al Pacino | Movies & TV | 1.60× | ||
| 16 | BTS | Music & Radio | 1.59× | ||
| 17 | Localiza | Cars & Mobility | 1.58× | ||
| 18 | Brad Pitt | Movies & TV | 1.53× | ||
| 19 | Michael Jackson | Music & Radio | 1.51× | ||
| 20 | Grazi Massafera | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Community Orientation | OPEN | 1.50× | |
| Travelling | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Quality Awareness | PREMIUM | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.