A data profile of the people who buy, follow and care about Grazi Massafera in Brazil — modelled from more than twelve digital signal sources. Grazi Massafera has an estimated audience of 3,905,764 people in Brazil.
The average Grazi Massafera fan in Brazil is 40.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Preta Gil, Paolla Oliveira, Fernanda Lima, with strongest over-indexing on Preta Gil (3.62× the country average).
Demographically, the Grazi Massafera audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Grazi Massafera fan in Brazil is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Preta Gil.
The key figures that characterise the Grazi Massafera profile in Brazil.
75.9% are female, 24.1% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 40.7 |
| Estimated audience size | 3,905,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Grazi Massafera audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 93.4% |
| Portugal | 2.2% |
| United States | 1.1% |
Where the Grazi Massafera audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~500K | 1.33× | |
| 02 | Minas Gerais | ~500K | 1.22× | |
| 03 | Rio Grande do Sul | ~300K | 1.21× | |
| 04 | Federal District | ~70K | 1.19× | |
| 05 | Amapá | ~20K | 1.19× | |
| 06 | Pernambuco | ~200K | 1.13× | |
| 07 | São Paulo | ~1M | 1.11× | |
| 08 | Paraná | ~200K | 1.11× | |
| 09 | Bahia | ~300K | 1.08× | |
| 10 | Paraíba | ~80K | 1.07× | |
| 11 | Sergipe | ~40K | 1.05× | |
| 12 | Piauí | ~50K | 1.04× | |
| 13 | Maranhão | ~90K | 0.98× | |
| 14 | Espírito Santo | ~70K | 0.98× | |
| 15 | Alagoas | ~50K | 0.98× | |
| 16 | Ceará | ~200K | 0.97× | |
| 17 | Goiás | ~100K | 0.96× | |
| 18 | Santa Catarina | ~200K | 0.95× | |
| 19 | Rio Grande do Norte | ~60K | 0.94× | |
| 20 | Mato Grosso do Sul | ~50K | 0.90× | |
| 21 | Pará | ~100K | 0.88× | |
| 22 | Rondônia | ~30K | 0.88× | |
| 23 | Amazonas | ~50K | 0.85× | |
| 24 | Tocantins | ~20K | 0.80× | |
| 25 | Roraima | ~8K | 0.80× | |
| 26 | Acre | ~10K | 0.79× | |
| 27 | Mato Grosso | ~50K | 0.77× |
The strongest cross-interests of the Grazi Massafera audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IPANEMA | Travel & Leisure | 43.15× | ||
| 02 | Rob Kardashian | Movies & TV | 35.18× | ||
| 03 | Robert Kardashian | Movies & TV | 34.21× | ||
| 04 | Adam Levine | Music & Radio | 18.09× | ||
| 05 | Fernanda Lima | Movies & TV | 16.41× | ||
| 06 | Kris Jenner | Movies & TV | 13.61× | ||
| 07 | Cléo Pires | Movies & TV | 12.20× | ||
| 08 | Liam Hemsworth | Movies & TV | 12.10× | ||
| 09 | Dua Lipa | Music & Radio | 7.38× | ||
| 10 | Sabrina Sato | Movies & TV | 7.08× | ||
| 11 | Paolla Oliveira | Movies & TV | 6.84× | ||
| 12 | Bahamas | Music & Radio | 6.76× | ||
| 13 | Prince (musician) | Music & Radio | 6.37× | ||
| 14 | Xuxa | Fashion & Accessoires | 4.94× | ||
| 15 | Shakira | Music & Radio | 4.12× | ||
| 16 | Ivete Sangalo | Music & Radio | 4.02× | ||
| 17 | Preta Gil | Music & Radio | 3.62× | ||
| 18 | Dance | Business & Career | 2.22× | ||
| 19 | Magazines | Literature | 1.74× | ||
| 20 | Comedy movies | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.48× | |
| Creativity | OPEN | 1.44× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.98× | |
| Healthy Lifestyle | BALANCE | 0.99× | |
| Travelling | THRILL | 1.04× |
Grazi Massafera has an estimated audience of 3,905,764 people in Brazil, concentrated in São Paulo and Minas Gerais.
75.9% of Grazi Massafera fans are female, 24.1% are male, with an average age of 40.7 years.
Grazi Massafera fans show strongest brand affinity for Preta Gil (3.62×), Paolla Oliveira (6.84×), and Fernanda Lima (16.41×) over the country average.
Grazi Massafera fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Grazi Massafera itself, the audience over-indexes on Paolla Oliveira (6.84×), Fernanda Lima (16.41×), Rob Kardashian (35.18×), and Robert Kardashian (34.21×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Grazi Massafera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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