A data profile of the people who buy, follow and care about Shakira in Brazil — modelled from more than twelve digital signal sources. Shakira has an estimated audience of 5,931,259 people in Brazil.
The average Shakira fan in Brazil is 33.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Latin American music, Preta Gil, Mariah Carey, with strongest over-indexing on Latin American music (7.89× the country average).
Demographically, the Shakira audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Shakira fan in Brazil is more female, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Latin American music.
The key figures that characterise the Shakira profile in Brazil.
55.8% are female, 44.2% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 33.0 |
| Estimated audience size | 5,931,259 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Shakira audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.2% |
| Brazil | 12.5% |
| Mexico | 6.2% |
Where the Shakira audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~200K | 1.30× | |
| 02 | Rio Grande do Sul | ~100K | 1.22× | |
| 03 | Santa Catarina | ~100K | 1.16× | |
| 04 | São Paulo | ~600K | 1.13× | |
| 05 | Mato Grosso do Sul | ~30K | 1.12× | |
| 06 | Pernambuco | ~100K | 1.10× | |
| 07 | Federal District | ~40K | 1.09× | |
| 08 | Roraima | ~6K | 1.09× | |
| 09 | Sergipe | ~20K | 1.08× | |
| 10 | Rio Grande do Norte | ~30K | 1.05× | |
| 11 | Minas Gerais | ~200K | 1.04× | |
| 12 | Alagoas | ~30K | 1.03× | |
| 13 | Paraná | ~100K | 0.98× | |
| 14 | Paraíba | ~40K | 0.98× | |
| 15 | Amazonas | ~30K | 0.98× | |
| 16 | Amapá | ~7K | 0.98× | |
| 17 | Bahia | ~100K | 0.95× | |
| 18 | Acre | ~6K | 0.94× | |
| 19 | Pará | ~60K | 0.92× | |
| 20 | Maranhão | ~40K | 0.92× | |
| 21 | Piauí | ~20K | 0.91× | |
| 22 | Ceará | ~80K | 0.89× | |
| 23 | Rondônia | ~10K | 0.89× | |
| 24 | Espírito Santo | ~30K | 0.85× | |
| 25 | Goiás | ~60K | 0.84× | |
| 26 | Tocantins | ~10K | 0.82× | |
| 27 | Mato Grosso | ~30K | 0.78× |
The strongest cross-interests of the Shakira audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laundry Service | Home & Garden | 20.00× | ||
| 02 | Olivia Colman | Movies & TV | 14.22× | ||
| 03 | Ken Jeong | Movies & TV | 13.42× | ||
| 04 | Kerry Washington | Movies & TV | 11.09× | ||
| 05 | Ricky Martin | Music & Radio | 9.39× | ||
| 06 | Clothes iron | Fashion & Accessoires | 9.29× | ||
| 07 | Latin American music | Music & Radio | 7.89× | ||
| 08 | Mariah Carey | Music & Radio | 6.02× | ||
| 09 | Eva Mendes | Movies & TV | 5.38× | ||
| 10 | Jennifer Lopez | Music & Radio | 5.09× | ||
| 11 | David Beckham | Sports | 4.53× | ||
| 12 | Sia | Music & Radio | 3.46× | ||
| 13 | Dakota Fanning | Movies & TV | 3.26× | ||
| 14 | Chemical formula | Business & Career | 3.22× | ||
| 15 | Taylor Swift | Music & Radio | 2.78× | ||
| 16 | Preta Gil | Music & Radio | 2.22× | ||
| 17 | Michael Jackson | Music & Radio | 1.71× | ||
| 18 | Scooby-Doo | Movies & TV | 1.62× | ||
| 19 | Andressa Urach | Fashion & Accessoires | 1.59× | ||
| 20 | Canada | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.14× | |
| Pet Ownership | JOY | 1.12× | |
| Creativity | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| Career Orientation | POWER | 0.67× | |
| Luxury Orientation | PREMIUM | 0.68× |
Shakira has an estimated audience of 5,931,259 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
55.8% of Shakira fans are female, 44.2% are male, with an average age of 33.0 years.
Shakira fans show strongest brand affinity for Latin American music (7.89×), Preta Gil (2.22×), and Mariah Carey (6.02×) over the country average.
Shakira fans in Brazil are most concentrated in São Paulo (reach ~600K), Rio de Janeiro (reach ~200K), and Minas Gerais (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Shakira itself, the audience over-indexes on Preta Gil (2.22×), Mariah Carey (6.02×), Ricky Martin (9.39×), and Olivia Colman (14.22×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Shakira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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