A data profile of the people who buy, follow and care about Ivete Sangalo in Brazil — modelled from more than twelve digital signal sources. Ivete Sangalo has an estimated audience of 4,123,321 people in Brazil.
The average Ivete Sangalo fan in Brazil is 38.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Bahia, Rio de Janeiro.
Top brand affinities include Preta Gil, Biquini, Sandy, with strongest over-indexing on Preta Gil (4.34× the country average).
Demographically, the Ivete Sangalo audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Ivete Sangalo fan in Brazil is more female, around 38.4 years old, with strong Creativity tendencies and a notable affinity for Preta Gil.
The key figures that characterise the Ivete Sangalo profile in Brazil.
72.3% are female, 27.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 38.4 |
| Estimated audience size | 4,123,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Ivete Sangalo audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 90.0% |
| Portugal | 3.6% |
| United States | 1.3% |
Where the Ivete Sangalo audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bahia | ~700K | 2.70× | |
| 02 | Sergipe | ~70K | 1.63× | |
| 03 | Pernambuco | ~300K | 1.43× | |
| 04 | Paraíba | ~100K | 1.30× | |
| 05 | Piauí | ~70K | 1.28× | |
| 06 | Rio de Janeiro | ~400K | 1.19× | |
| 07 | Rio Grande do Norte | ~80K | 1.18× | |
| 08 | Federal District | ~80K | 1.14× | |
| 09 | Alagoas | ~70K | 1.13× | |
| 10 | Minas Gerais | ~400K | 1.08× | |
| 11 | Maranhão | ~100K | 1.02× | |
| 12 | São Paulo | ~1M | 0.98× | |
| 13 | Rio Grande do Sul | ~200K | 0.97× | |
| 14 | Espírito Santo | ~80K | 0.91× | |
| 15 | Ceará | ~200K | 0.89× | |
| 16 | Amapá | ~10K | 0.85× | |
| 17 | Pará | ~100K | 0.80× | |
| 18 | Santa Catarina | ~100K | 0.74× | |
| 19 | Mato Grosso do Sul | ~40K | 0.74× | |
| 20 | Amazonas | ~50K | 0.72× | |
| 21 | Paraná | ~200K | 0.71× | |
| 22 | Goiás | ~100K | 0.71× | |
| 23 | Tocantins | ~20K | 0.71× | |
| 24 | Roraima | ~8K | 0.67× | |
| 25 | Acre | ~9K | 0.66× | |
| 26 | Rondônia | ~20K | 0.63× | |
| 27 | Mato Grosso | ~40K | 0.59× |
The strongest cross-interests of the Ivete Sangalo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bell Marques | Music & Radio | 8.96× | ||
| 02 | Olodum | Music & Radio | 8.65× | ||
| 03 | Chiclete com Banana | Music & Radio | 8.65× | ||
| 04 | Claudia Leitte | Movies & TV | 7.66× | ||
| 05 | Sandy | Music & Radio | 7.11× | ||
| 06 | Biquini | Music & Radio | 6.62× | ||
| 07 | Sarah Jessica Parker | Movies & TV | 5.84× | ||
| 08 | RBD | Music & Radio | 5.63× | ||
| 09 | Preta Gil | Music & Radio | 4.34× | ||
| 10 | Marina Sena | Music & Radio | 3.95× | ||
| 11 | Grazi Massafera | Movies & TV | 3.40× | ||
| 12 | Xuxa | Fashion & Accessoires | 2.95× | ||
| 13 | Paolla Oliveira | Movies & TV | 2.74× | ||
| 14 | Salvador, Bahia | Travel & Leisure | 2.46× | ||
| 15 | Samba school | Music & Radio | 2.32× | ||
| 16 | Samba | Music & Radio | 2.17× | ||
| 17 | Forró | Music & Radio | 2.00× | ||
| 18 | Dance | Business & Career | 1.69× | ||
| 19 | Michael Jackson | Music & Radio | 1.55× | ||
| 20 | Friendship | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.24× | |
| Community Orientation | OPEN | 1.21× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Travelling | THRILL | 0.96× |
Ivete Sangalo has an estimated audience of 4,123,321 people in Brazil, concentrated in São Paulo and Bahia.
72.3% of Ivete Sangalo fans are female, 27.7% are male, with an average age of 38.4 years.
Ivete Sangalo fans show strongest brand affinity for Preta Gil (4.34×), Biquini (6.62×), and Sandy (7.11×) over the country average.
Ivete Sangalo fans in Brazil are most concentrated in São Paulo (reach ~1M), Bahia (reach ~700K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ivete Sangalo itself, the audience over-indexes on Biquini (6.62×), Sandy (7.11×), Claudia Leitte (7.66×), and Bell Marques (8.96×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ivete Sangalo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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