A data profile of the people who buy, follow and care about Marina Sena in Brazil — modelled from more than twelve digital signal sources. Marina Sena has an estimated audience of 4,273,664 people in Brazil.
Marina Sena has an estimated audience of 4,273,664 people in Brazil. 70.2% are female, 29.8% are male, average age 40.4. Top brand affinities: Preta Gil, Gal Costa, Daniela Mercury, MSN, Maria Bethânia.
Top brand affinities include Preta Gil, Gal Costa, Daniela Mercury, with strongest over-indexing on Preta Gil (28.47× the country average).
Demographically, the Marina Sena audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Marina Sena fan in Brazil is more female, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for Preta Gil.
The key figures that characterise the Marina Sena profile in Brazil.
70.2% are female, 29.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 40.4 |
| Estimated audience size | 4,273,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Marina Sena audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 95.8% |
| Portugal | 1.2% |
| United States | 0.8% |
The strongest cross-interests of the Marina Sena audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Preta Gil | Music & Radio | 28.47× | ||
| 02 | Daniela Mercury | Music & Radio | 14.27× | ||
| 03 | Gal Costa | Music & Radio | 8.47× | ||
| 04 | Elba Ramalho | Movies & TV | 6.72× | ||
| 05 | Maria Bethânia | Music & Radio | 6.42× | ||
| 06 | Claudia Leitte | Movies & TV | 6.13× | ||
| 07 | Ivete Sangalo | Music & Radio | 3.95× | ||
| 08 | Diogo Nogueira | Music & Radio | 3.83× | ||
| 09 | Bossa nova | Music & Radio | 3.38× | ||
| 10 | Rita Lee | Music & Radio | 3.34× | ||
| 11 | BTS | Music & Radio | 3.25× | ||
| 12 | MSN | News | 3.21× | ||
| 13 | Michael Jackson | Music & Radio | 2.51× | ||
| 14 | Pop music | Music & Radio | 1.91× | ||
| 15 | Samba | Music & Radio | 1.91× | ||
| 16 | Rock music | Music & Radio | 1.82× | ||
| 17 | Country music | Music & Radio | 1.73× | ||
| 18 | Internet & Social Media | 1.69× | |||
| 19 | Shopping malls | Shopping | 1.59× | ||
| 20 | Medicine | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.84× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Risk Appetite | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Marina Sena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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