A data profile of the people who buy, follow and care about Samba school in Brazil — modelled from more than twelve digital signal sources. Samba school has an estimated audience of 5,807,098 people in Brazil.
Samba school has an estimated audience of 5,807,098 people in Brazil. 65.7% are female, 34.3% are male, average age 36.6. Top brand affinities: Preta Gil, Instagram, Rock music, Country music, Arlindo Cruz.
Top brand affinities include Preta Gil, Instagram, Rock music, with strongest over-indexing on Preta Gil (2.58× the country average).
Demographically, the Samba school audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Samba school fan in Brazil is more female, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Preta Gil.
The key figures that characterise the Samba school profile in Brazil.
65.7% are female, 34.3% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 36.6 |
| Estimated audience size | 5,807,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Samba school audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 83.8% |
| United States | 3.5% |
| Portugal | 3.2% |
The strongest cross-interests of the Samba school audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arlindo Cruz | Music & Radio | 3.63× | ||
| 02 | Diogo Nogueira | Music & Radio | 3.52× | ||
| 03 | Preta Gil | Music & Radio | 2.58× | ||
| 04 | Ivete Sangalo | Music & Radio | 2.32× | ||
| 05 | Anne Hathaway | Movies & TV | 2.22× | ||
| 06 | Paolla Oliveira | Movies & TV | 2.12× | ||
| 07 | Rock music | Music & Radio | 1.89× | ||
| 08 | Pop music | Music & Radio | 1.88× | ||
| 09 | Hip hop music | Music & Radio | 1.84× | ||
| 10 | MSN | News | 1.79× | ||
| 11 | Country music | Music & Radio | 1.77× | ||
| 12 | Soul music | Music & Radio | 1.77× | ||
| 13 | Internet & Social Media | 1.75× | |||
| 14 | Jazz music | Music & Radio | 1.71× | ||
| 15 | Spotify | Internet & Social Media | 1.69× | ||
| 16 | Medicine | Business & Career | 1.61× | ||
| 17 | Electronic music | Music & Radio | 1.59× | ||
| 18 | Michael Jackson | Music & Radio | 1.59× | ||
| 19 | Shopping malls | Shopping | 1.56× | ||
| 20 | Forró | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Samba school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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