A data profile of the people who buy, follow and care about Anne Hathaway in Brazil — modelled from more than twelve digital signal sources. Anne Hathaway has an estimated audience of 5,553,136 people in Brazil.
The average Anne Hathaway fan in Brazil is 35.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Botafogo, Jesse Eisenberg, Tracy Morgan, with strongest over-indexing on Botafogo (4.18× the country average).
Demographically, the Anne Hathaway audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Anne Hathaway fan in Brazil is more female, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Botafogo.
The key figures that characterise the Anne Hathaway profile in Brazil.
64.2% are female, 35.8% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 35.7 |
| Estimated audience size | 5,553,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Anne Hathaway audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.4% |
| Brazil | 9.0% |
| Italy | 6.6% |
Where the Anne Hathaway audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~90K | 1.35× | |
| 02 | Rio Grande do Sul | ~300K | 1.19× | |
| 03 | São Paulo | ~1.5M | 1.15× | |
| 04 | Santa Catarina | ~200K | 1.12× | |
| 05 | Rio de Janeiro | ~400K | 1.11× | |
| 06 | Paraná | ~300K | 1.11× | |
| 07 | Amazonas | ~80K | 1.08× | |
| 08 | Mato Grosso do Sul | ~70K | 1.08× | |
| 09 | Minas Gerais | ~500K | 1.07× | |
| 10 | Pernambuco | ~200K | 1.07× | |
| 11 | Paraíba | ~90K | 1.05× | |
| 12 | Alagoas | ~60K | 1.03× | |
| 13 | Amapá | ~20K | 1.02× | |
| 14 | Goiás | ~200K | 1.00× | |
| 15 | Rio Grande do Norte | ~70K | 0.98× | |
| 16 | Espírito Santo | ~80K | 0.96× | |
| 17 | Roraima | ~10K | 0.96× | |
| 18 | Ceará | ~200K | 0.95× | |
| 19 | Piauí | ~60K | 0.95× | |
| 20 | Sergipe | ~40K | 0.95× | |
| 21 | Maranhão | ~100K | 0.94× | |
| 22 | Pará | ~100K | 0.93× | |
| 23 | Rondônia | ~30K | 0.86× | |
| 24 | Acre | ~10K | 0.83× | |
| 25 | Bahia | ~200K | 0.82× | |
| 26 | Mato Grosso | ~60K | 0.79× | |
| 27 | Tocantins | ~20K | 0.75× |
The strongest cross-interests of the Anne Hathaway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leslie Mann | Movies & TV | 21.97× | ||
| 02 | Jemaine Clement | Movies & TV | 21.94× | ||
| 03 | Tracy Morgan | Movies & TV | 21.53× | ||
| 04 | Jesse Eisenberg | Movies & TV | 21.48× | ||
| 05 | Jamie Foxx | Movies & TV | 17.04× | ||
| 06 | Rachel McAdams | Movies & TV | 6.78× | ||
| 07 | O Dia | News | 4.53× | ||
| 08 | Botafogo | Sports | 4.18× | ||
| 09 | 3D film | Technology & Electronics | 3.85× | ||
| 10 | Erlang (programming language) | Technology & Electronics | 2.77× | ||
| 11 | Andressa Urach | Fashion & Accessoires | 2.65× | ||
| 12 | Communist Party of China | Politics & Society | 2.62× | ||
| 13 | Preta Gil | Music & Radio | 2.58× | ||
| 14 | Clube do Remo | Sports | 2.51× | ||
| 15 | Esporte Clube Vitória | Sports | 2.24× | ||
| 16 | Botafogo de Futebol e Regatas | Sports | 1.85× | ||
| 17 | Fluminense FC | Sports | 1.84× | ||
| 18 | Clube Atlético Mineiro | Sports | 1.71× | ||
| 19 | Cruzeiro Esporte Clube | Sports | 1.69× | ||
| 20 | CR Vasco da Gama | Sports | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.09× | |
| Spirituality | BALANCE | 1.54× | |
| Urban Lifestyle | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Indulgence | JOY | 0.96× |
Anne Hathaway has an estimated audience of 5,553,136 people in Brazil, concentrated in São Paulo and Minas Gerais.
64.2% of Anne Hathaway fans are female, 35.8% are male, with an average age of 35.7 years.
Anne Hathaway fans show strongest brand affinity for Botafogo (4.18×), Jesse Eisenberg (21.48×), and Tracy Morgan (21.53×) over the country average.
Anne Hathaway fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Anne Hathaway itself, the audience over-indexes on Jesse Eisenberg (21.48×), Tracy Morgan (21.53×), Jamie Foxx (17.04×), and O Dia (4.53×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Anne Hathaway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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