Top 50 Touchpoints in Brazil
This curated ranking covers the 50 largest touchpoints in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 444 touchpoints tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Shopping malls, Gastronomy and Parties lead the list with a combined estimated audience of 63,128,756 people. Across all 50 entries the average audience size is 9,079,814, and the largest, Shopping malls, reaches around 22,748,402 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each touchpoint, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Shopping malls |
22,748,402 | 5.7% | Shopping | |
| 2 |  Gastronomy |
20,249,255 | 8.2% | Field of study | Food & Beverages |
| 3 |  Parties |
20,131,099 | 5.3% | TV series | Music & Radio |
| 4 |  Beauty salons |
18,998,548 | 4.3% | Treatment | Beauty & Wellness |
| 5 |  Supermarket |
17,195,585 | 6.3% | Shopping | |
| 6 |  Spas |
14,986,162 | 3.8% | Treatment | Beauty & Wellness |
| 7 |  University |
14,726,266 | 5.6% | Business & Career | |
| 8 |  Gated community |
14,602,148 | 20.5% | Home & Garden | |
| 9 |  Boutiques |
13,630,923 | 3.3% | Fashion & Accessoires | |
| 10 |  Swimming pool |
13,450,353 | 7.2% | Sports | |
| 11 |  Hypermarket |
12,896,916 | 9.9% | Shopping | |
| 12 |  Resort |
12,850,984 | 4.5% | Travel & Leisure | |
| 13 |  Concerts |
12,417,918 | 3.6% | Record label | Music & Radio |
| 14 |  Bars |
12,115,813 | 3.9% | Travel & Leisure | |
| 15 |  Coffeehouses |
11,614,564 | 3.7% | Food & Beverages | |
| 16 |  Private university |
10,337,702 | 15.8% | Business & Career | |
| 17 |  Public university |
9,910,981 | 12.9% | Business & Career | |
| 18 |  High school |
9,887,248 | 5.6% | Business & Career | |
| 19 |  Department store |
9,674,810 | 5.2% | Shopping | |
| 20 |  Bakery |
9,666,626 | 4.5% | Food & Beverages | |
| 21 |  Theatre |
9,362,206 | 4.0% | Music & Radio | |
| 22 |  Fast food restaurants |
8,811,230 | 5.3% | Food & Beverages | |
| 23 |  Nightclubs |
8,592,605 | 3.6% | Music & Radio | |
| 24 |  Pet store |
8,529,895 | 5.3% | Pets & Animals | |
| 25 |  Fast casual restaurants |
8,235,189 | 5.6% | Food & Beverages | |
| 26 |  Brewery |
8,134,480 | 7.8% | Food & Beverages | |
| 27 |  Festival |
7,831,991 | 3.5% | Music & Radio | |
| 28 |  Grocery store |
7,397,028 | 3.3% | Food & Beverages | |
| 29 |  Business class |
6,159,547 | 4.3% | Travel & Leisure | |
| 30 |  Bake sale |
6,107,786 | 41.1% | TV series | Food & Beverages |
| 31 |  Library |
6,043,354 | 5.2% | Literature | |
| 32 |  Samba school |
5,807,098 | 83.8% | Music & Radio | |
| 33 |  Hospital |
5,496,355 | 3.2% | Health | |
| 34 |  Private school |
5,455,682 | 7.6% | Education | Kids & Family |
| 35 |  Christian Church |
5,347,192 | 8.7% | Politics & Society | |
| 36 |  Kindergarten |
5,215,127 | 3.5% | Education | Kids & Family |
| 37 |  Nail salon |
5,170,060 | 4.6% | Nails | Beauty & Wellness |
| 38 |  Outlet store |
4,670,434 | 7.2% | Shopping | |
| 39 |  Delivery order |
4,650,287 | 6.3% | Food & Beverages | |
| 40 |  First class travel |
4,628,629 | 2.9% | Travel type | Travel & Leisure |
| 41 |  Airport |
4,511,776 | 3.8% | Airport | Travel & Leisure |
| 42 |  Chain store |
4,424,905 | 4.3% | Shopping | |
| 43 |  Big-box store |
4,264,577 | 6.4% | Shopping | |
| 44 |  Museum |
4,088,181 | 2.1% | Museum | Arts & Culture |
| 45 |  Vocational school |
4,066,120 | 23.2% | Business & Career | |
| 46 |  Charitable organization |
4,013,700 | 2.7% | Politics & Society | |
| 47 |  Newsagent's shop |
3,869,181 | 19.0% | News | |
| 48 |  Brassiere |
3,730,878 | 3.4% | Food & Beverages | |
| 49 |  Sports club |
3,716,162 | 3.0% | Sports | |
| 50 |  Primary school |
3,566,760 | 5.5% | Education | Kids & Family |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each touchpoint by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest touchpoint in Brazil?
Shopping malls currently leads with an estimated audience of 22,748,402 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.