Theatre Audience in Brazil
Theatre has an estimated audience of 9,362,206 people in Brazil. 62.7% are female, 37.3% are male, average age 38.9. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.
The average Theatre fan in Brazil is 38.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Theatre audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Music & Radio · Type: Touchpoint
Demographics of Theatre fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 38.9 |
| Estimated audience size | 9,362,206 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,491,543 | 1.02× |
| Rio de Janeiro | 1,089,856 | 1.24× |
| Minas Gerais | 735,802 | 0.76× |
| Rio Grande do Sul | 555,532 | 1.01× |
| Ceará | 530,568 | 1.3× |
| Paraná | 461,784 | 0.81× |
| Bahia | 404,691 | 0.66× |
| Pernambuco | 381,427 | 0.89× |
| Santa Catarina | 372,839 | 0.87× |
| Pará | 240,481 | 0.79× |
| Goiás | 223,099 | 0.62× |
| Federal District | 209,306 | 1.34× |
| Maranhão | 171,074 | 0.73× |
| Rio Grande do Norte | 170,497 | 1.09× |
| Amazonas | 152,236 | 0.94× |
| Espírito Santo | 147,736 | 0.76× |
| Paraíba | 145,373 | 0.77× |
| Alagoas | 99,039 | 0.73× |
| Piauí | 97,770 | 0.75× |
| Mato Grosso | 97,275 | 0.55× |
| Sergipe | 71,815 | 0.74× |
| Mato Grosso do Sul | 71,193 | 0.52× |
| Amapá | 67,296 | 2.03× |
| Roraima | 64,824 | 2.45× |
| Rondônia | 64,813 | 0.83× |
| Acre | 61,816 | 1.9× |
| Tocantins | 56,906 | 0.92× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.76 |
| Creativity | OPEN | 1.49 |
| Risk Appetite | THRILL | 1.47 |
| Price Sensitivity | PREMIUM | 1.39 |
| Design Affinity | PREMIUM | 1.39 |
| Healthy Lifestyle | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 4.7% |
| Japan | 4.7% |
See Theatre audiences in other countries
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How to read this data
Audience size is the estimated number of people in Brazil who actively search for Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.