A data profile of the people who buy, follow and care about Theatre in Canada — modelled from more than twelve digital signal sources. Theatre has an estimated audience of 5,114,009 people in Canada.
The average Theatre fan in Canada is 40.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Catherine O'Hara, Conducting, Beauty & Fashion, with strongest over-indexing on Catherine O'Hara (1.56× the country average).
Demographically, the Theatre audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Theatre fan in Canada is balanced, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Catherine O'Hara.
The key figures that characterise the Theatre profile in Canada.
53.8% are female, 46.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.5 |
| Estimated audience size | 5,114,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Theatre audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 4.7% |
| Japan | 4.7% |
Where the Theatre audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 1.71× | |
| 02 | Alberta | ~800K | 1.30× | |
| 03 | Manitoba | ~200K | 1.20× | |
| 04 | Ontario | ~2.5M | 1.19× | |
| 05 | Nova Scotia | ~100K | 0.97× | |
| 06 | Saskatchewan | ~200K | 0.95× | |
| 07 | Newfoundland and Labrador | ~70K | 0.85× | |
| 08 | New Brunswick | ~100K | 0.83× | |
| 09 | Prince Edward Island | ~20K | 0.78× | |
| 10 | Quebec | ~600K | 0.52× |
The strongest cross-interests of the Theatre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7 Jours | Music & Radio | 2.12× | ||
| 02 | Conducting | Music & Radio | 2.00× | ||
| 03 | DIY & Craft Ideas | Home & Garden | 1.90× | ||
| 04 | Helen Mirren | Movies & TV | 1.88× | ||
| 05 | Natalie Portman | Movies & TV | 1.82× | ||
| 06 | Web fiction | Literature | 1.78× | ||
| 07 | Beauty & Fashion | Beauty & Wellness | 1.77× | ||
| 08 | Julia Roberts | Movies & TV | 1.76× | ||
| 09 | Times Colonist | News | 1.72× | ||
| 10 | Handmade Crafts | Kids & Family | 1.67× | ||
| 11 | Parenting styles | Kids & Family | 1.67× | ||
| 12 | Shia LaBeouf | Movies & TV | 1.67× | ||
| 13 | Stephen Colbert | Movies & TV | 1.61× | ||
| 14 | Jane Goodall | Pets & Animals | 1.61× | ||
| 15 | Coop | Food & Beverages | 1.59× | ||
| 16 | Imdb | Movies & TV | 1.58× | ||
| 17 | Catherine O'Hara | Movies & TV | 1.56× | ||
| 18 | E-book readers | Technology & Electronics | 1.53× | ||
| 19 | Broadcast engineering | Business & Career | 1.51× | ||
| 20 | Kate Hudson | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.66× | |
| Individualism | JOY | 1.38× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Travelling | THRILL | 0.97× |
Theatre has an estimated audience of 5,114,009 people in Canada, concentrated in Ontario and British Columbia.
53.8% of Theatre fans are female, 46.2% are male, with an average age of 40.5 years.
Theatre fans show strongest brand affinity for Catherine O'Hara (1.56×), Conducting (2.0×), and Beauty & Fashion (1.77×) over the country average.
Theatre fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~1.5M), and Alberta (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Theatre itself, the audience over-indexes on Conducting (2.0×), Beauty & Fashion (1.77×), Handmade Crafts (1.67×), and E-book readers (1.53×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.