A data profile of the people who buy, follow and care about Theatre in Mexico — modelled from more than twelve digital signal sources. Theatre has an estimated audience of 4,293,612 people in Mexico.
Theatre has an estimated audience of 4,293,612 people in Mexico. 51.5% are female, 48.5% are male, average age 33.8. Top brand affinities: Waltz, Angela White (athlete), Chespirito (TV series), Tierra Caliente (Mexico), balada.
Top brand affinities include Waltz, Angela White (athlete), Chespirito (TV series), with strongest over-indexing on Waltz (1.52× the country average).
Demographically, the Theatre audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Theatre fan in Mexico is balanced, around 33.8 years old, with strong Tradition tendencies and a notable affinity for Waltz.
The key figures that characterise the Theatre profile in Mexico.
51.5% are female, 48.5% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 33.8 |
| Estimated audience size | 4,293,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Theatre audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 4.7% |
| Japan | 4.7% |
The strongest cross-interests of the Theatre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angela White (athlete) | Movies & TV | 2.06× | ||
| 02 | Sergio Canales | Sports | 1.90× | ||
| 03 | Nursery rhyme | Kids & Family | 1.89× | ||
| 04 | El Viejo | Travel & Leisure | 1.80× | ||
| 05 | Eduardo Capetillo | Movies & TV | 1.78× | ||
| 06 | Tractor unit | Cars & Mobility | 1.71× | ||
| 07 | Los Temerarios | Music & Radio | 1.63× | ||
| 08 | Rosario Tijeras | Movies & TV | 1.62× | ||
| 09 | Tierra Caliente (Mexico) | Travel & Leisure | 1.61× | ||
| 10 | Doramas | Travel & Leisure | 1.61× | ||
| 11 | Tierra caliente | Travel & Leisure | 1.58× | ||
| 12 | Quiché Department | Travel & Leisure | 1.57× | ||
| 13 | Caborca | Travel & Leisure | 1.56× | ||
| 14 | Chespirito (TV series) | Movies & TV | 1.54× | ||
| 15 | Antonio Aguilar | Music & Radio | 1.53× | ||
| 16 | Waltz | Music & Radio | 1.52× | ||
| 17 | balada | Music & Radio | 1.52× | ||
| 18 | Pope Benedict XVI | Politics & Society | 1.52× | ||
| 19 | Spring cleaning | Home & Garden | 1.51× | ||
| 20 | Jaripeo | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.14× | |
| Spirituality | BALANCE | 1.10× | |
| Family Orientation | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Risk Appetite | THRILL | 0.86× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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