Theatre Audience in United States

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Theatre has an estimated audience of 45,702,045 people in United States. 55.5% are female, 44.5% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Diane Keaton, Rhianna (singer), Quinceañera (telenovela), Cynthia Erivo, Parenting styles.

The average Theatre fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diane Keaton, Rhianna (singer), Quinceañera (telenovela), with strongest over-indexing on Diane Keaton (1.56× the country average). Demographically, the Theatre audience skews more female with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Touchpoint

Demographics of Theatre fans

Demographic split for Theatre audience in United States
MetricValue
Female55.5%
Male44.5%
Average age39.4
Estimated audience size45,702,045

Audience persona

The typical Theatre fan in United States is more female, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Theatre in United States
RegionReachAffinity
California6,883,1451.37×
Texas5,236,5681.33×
Florida2,959,9650.96×
New York2,690,1651.05×
Illinois1,848,2901.21×
Georgia1,420,3501.01×
North Carolina1,381,5411×
Pennsylvania1,353,9830.88×
Washington1,156,0521.26×
Virginia1,132,3031.02×
Ohio1,114,8080.79×
Michigan1,093,1180.91×
Arizona1,063,0601.14×
New Jersey963,3360.83×
Tennessee859,5110.94×
Massachusetts814,9210.91×
Maryland798,6521.02×
Missouri794,7331.08×
Indiana780,8440.94×
Colorado750,4781.04×
Minnesota725,6301.11×
South Carolina667,8470.97×
Oregon621,1581.19×
Wisconsin586,7420.85×
Nevada572,8451.3×
Louisiana536,0290.91×
Alabama531,9090.83×
Utah516,0761.26×
Oklahoma508,9541×
Kentucky477,3840.83×
Kansas383,0891.06×
Arkansas373,0550.99×
Mississippi360,2070.96×
Iowa359,5670.95×
Hawaii330,6631.68×
Connecticut330,3450.72×
Idaho249,3111.09×
New Mexico231,1381.01×
Nebraska217,8290.95×
Washington, District of Columbia167,2751.22×
West Virginia144,3800.68×
New Hampshire141,2080.78×
Maine120,7150.74×
Rhode Island112,3830.77×
Montana106,8790.84×
Alaska101,1291.03×
South Dakota95,7510.91×
Vermont90,0201.12×
Delaware89,7700.71×
North Dakota89,3040.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Theatre audience
BrandAffinityCategory
Diane Keaton1.56×Movies & TV
Rhianna (singer)2.11×Music & Radio
Quinceañera (telenovela)1.59×Movies & TV
Cynthia Erivo1.53×Movies & TV
Parenting styles1.51×Kids & Family
Rose Byrne1.78×Movies & TV
Music of Nigeria1.63×Music & Radio
Christina Ricci1.5×Movies & TV
Caroline Kennedy1.52×Politics & Society
Lorraine Bracco1.55×Movies & TV
Linda Ronstadt1.87×Music & Radio
Kristen Wiig1.54×Movies & TV
Matthew Rhys1.51×Movies & TV
Anna Camp1.7×Movies & TV
Edie Falco1.55×Movies & TV
Performing arts center1.6×Arts & Culture
Watercolor Artist1.53×Arts & Culture
B-boying1.93×Sports
Bradley Whitford1.69×Movies & TV
Matthew Goode1.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Theatre audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.05
Social Media UsageJOY1.04
Price SensitivityPREMIUM0.94
Early Adopter MentalityPOWER0.92
Healthy LifestyleBALANCE0.91
SustainabilityBALANCE0.89

Worldwide distribution

Worldwide audience distribution share by country for Theatre
CountryShare
United States19.5%
United Kingdom4.7%
Japan4.7%

See Theatre audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Theatre have in United States?

Theatre has an estimated audience of 45,702,045 people in United States, concentrated in California and Texas.

What is the gender split and age of Theatre fans?

55.5% of Theatre fans are female, 44.5% are male, with an average age of 39.4 years.

Which brands do Theatre fans like most?

Theatre fans show strongest brand affinity for Diane Keaton (1.56×), Rhianna (singer) (2.11×), and Quinceañera (telenovela) (1.59×) over the country average.

Where do Theatre fans live in United States?

Theatre fans in United States are most concentrated in California (reach 6,883,145), Texas (reach 5,236,568), and Florida (reach 2,959,965). These three regions account for the largest share of the active audience.

What other brands do Theatre fans also like?

Beyond Theatre itself, the audience over-indexes on Rhianna (singer) (2.11×), Quinceañera (telenovela) (1.59×), Cynthia Erivo (1.53×), and Parenting styles (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.