Rascasse Audience Intelligence

Theatre Audience in United States

A data profile of the people who buy, follow and care about Theatre in United States — modelled from more than twelve digital signal sources. Theatre has an estimated audience of 45,702,045 people in United States.

#12among Touchpoint in United States#28in Music & Radio

The average Theatre fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Rhianna (singer), Quinceañera (telenovela), with strongest over-indexing on Diane Keaton (1.56× the country average).

Demographically, the Theatre audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Theatre fan in United States is more female, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Diane Keaton.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Theatre profile in United States.

Audience size
45.7M
in United States
Gender
55.5%♀
44.5% male
Age
39.4
average years
Country rank
#470
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Theatre fans

55.5% are female, 44.5% are male, average age 39.4.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Theatre audience in United States
MetricValue
Female55.5%
Male44.5%
Average age39.4
Estimated audience size45,702,045
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Theatre audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Theatre audience comes from United States.

Worldwide audience distribution share by country for Theatre
CountryShare
United States19.5%
United Kingdom4.7%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Theatre audience in United States is strongest.

Fig. 05

Top regions by affinity

Theatre fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K1.57×
02Wyoming~90K1.34×
03Texas~5M1.25×
04California~6M1.21×
05Utah~500K1.21×
06Washington~1M1.17×
07Kansas~400K1.16×
08Alaska~100K1.16×
09Nevada~500K1.15×
10South Dakota~100K1.13×
11Arizona~1M1.10×
12Illinois~1.5M1.09×
13Oregon~600K1.08×
14Idaho~200K1.08×
15Washington, District of Columbia~100K1.05×
16New Mexico~200K1.03×
17Arkansas~400K1.02×
18Maryland~800K1.01×
19Mississippi~400K1.01×
20North Dakota~100K1.01×
21North Carolina~1.5M0.99×
22Missouri~700K0.99×
23Minnesota~600K0.99×
24New York~2.5M0.98×
25Colorado~700K0.95×
26South Carolina~700K0.95×
27Oklahoma~500K0.95×
28Nebraska~200K0.95×
29Georgia~1.5M0.94×
30Louisiana~600K0.94×
31Virginia~1M0.93×
32Indiana~800K0.93×
33Florida~3M0.92×
34Iowa~300K0.92×
35New Hampshire~200K0.92×
36Montana~100K0.92×
37Michigan~1M0.89×
38Alabama~600K0.89×
39Tennessee~800K0.88×
40Kentucky~500K0.87×
41Delaware~100K0.87×
42Massachusetts~800K0.86×
43Rhode Island~100K0.86×
44Wisconsin~600K0.85×
45Pennsylvania~1.5M0.83×
46New Jersey~1M0.83×
47Ohio~1M0.82×
48West Virginia~200K0.80×
49Maine~100K0.79×
50Connecticut~400K0.78×
Fig. 06

Affinity by region

Affinity by region — Theatre, United States
0.78×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Theatre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Theatre audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio2.11×
02B-boyingSports1.93×
03Linda RonstadtMusic & Radio1.87×
04Rose ByrneMovies & TV1.78×
05Anna CampMovies & TV1.70×
06Sissy SpacekMovies & TV1.64×
07Music of NigeriaMusic & Radio1.63×
08Performing arts centerArts & Culture1.60×
09Quinceañera (telenovela)Movies & TV1.59×
10Diane KeatonMovies & TV1.56×
11Edie FalcoMovies & TV1.55×
12Lorraine BraccoMovies & TV1.55×
13Kristen WiigMovies & TV1.54×
14Cynthia ErivoMovies & TV1.53×
15Watercolor ArtistArts & Culture1.53×
16Caroline KennedyPolitics & Society1.52×
17Parenting stylesKids & Family1.51×
18Matthew RhysMovies & TV1.51×
19Christina RicciMovies & TV1.50×
20Annette BeningMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theatre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Theatre audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.95×
Social Media UsageJOY0.94×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Theatre audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Risk AppetiteTHRILL0.82×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Theatre have in United States?

Theatre has an estimated audience of 45,702,045 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Theatre fans?

55.5% of Theatre fans are female, 44.5% are male, with an average age of 39.4 years.

03

Which brands do Theatre fans like most?

Theatre fans show strongest brand affinity for Diane Keaton (1.56×), Rhianna (singer) (2.11×), and Quinceañera (telenovela) (1.59×) over the country average.

04

Where do Theatre fans live in United States?

Theatre fans in United States are most concentrated in California (reach ~6M), Texas (reach ~5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Theatre fans also like?

Beyond Theatre itself, the audience over-indexes on Rhianna (singer) (2.11×), Quinceañera (telenovela) (1.59×), Parenting styles (1.51×), and Cynthia Erivo (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Theatre audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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