B-boying Audience in United States
B-boying has an estimated audience of 1,680,373 people in United States. 63.5% are female, 36.5% are male, average age 30.4. Top brand affinities: Natural rubber, UK garage, Cachorro, Product design, Electrolyte.
Top brand affinities include Natural rubber, UK garage, Cachorro, with strongest over-indexing on Natural rubber (9.24× the country average). Demographically, the B-boying audience skews more female with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of B-boying fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 30.4 |
| Estimated audience size | 1,680,373 |
Audience persona
The typical B-boying fan in United States is more female, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 9.24× | Cars & Mobility |
| UK garage | 8.76× | Music & Radio |
| Cachorro | 8.68× | Pets & Animals |
| Product design | 2.91× | Business & Career |
| Electrolyte | 6.9× | Health |
| Elsword | 20× | Games |
| Stamp collecting | 5.45× | Home & Garden |
| 3D printing | 2.65× | Technology & Electronics |
| Google Photos | 2.41× | Technology & Electronics |
| Edvard Grieg | 23.6× | Literature |
| Pro-Ject | 3.71× | Music & Radio |
| Isometric exercise | 7.5× | Sports |
| Commercial mortgage | 5.13× | Business & Career |
| Jesse Plemons | 2.37× | Movies & TV |
| Staycation | 2.18× | Home & Garden |
| Nebraska Cornhuskers football | 2.29× | Sports |
| Embroidery Library | 9.76× | Home & Garden |
| Overtone | 5.86× | Beauty & Wellness |
| Brittney Griner | 4.84× | Sports |
| Charlamagne Tha God | 5.46× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.7 |
| Community Orientation | OPEN | 1.87 |
| Extroversion | THRILL | 1.76 |
| Pet Ownership | JOY | 1.64 |
| Travelling | THRILL | 1.56 |
| Design Affinity | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.6% |
| United States | 14.7% |
| France | 6.0% |
See B-boying audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for B-boying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.