Rascasse Audience Intelligence

B-boying Audience in United States

A data profile of the people who buy, follow and care about B-boying in United States — modelled from more than twelve digital signal sources. B-boying has an estimated audience of 1,680,373 people in United States.

#184among Sport in United States#6909among Topic in United States#1457in Sports

The average B-boying fan in United States is 30.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Street dance, International education, Comedy club, with strongest over-indexing on Street dance (26.71× the country average).

Demographically, the B-boying audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical B-boying fan in United States is more female, around 30.4 years old, with strong Community Orientation tendencies and a notable affinity for Street dance.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the B-boying profile in United States.

Audience size
1.7M
in United States
Gender
63.5%♀
36.5% male
Age
30.4
average years
Country rank
#16300
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of B-boying fans

63.5% are female, 36.5% are male, average age 30.4.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for B-boying audience in United States
MetricValue
Female63.5%
Male36.5%
Average age30.4
Estimated audience size1,680,373
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the B-boying audience in United States
Age bracketShare%
16-1940%
20-2927%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

14.7%

of the worldwide B-boying audience comes from United States.

Worldwide audience distribution share by country for B-boying
CountryShare
Japan27.6%
United States14.7%
France6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the B-boying audience in United States is strongest.

Fig. 05

Top regions by affinity

B-boying fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.46×
02Massachusetts~40K1.34×
03New York~100K1.27×
04Hawaii~9K1.27×
05Washington~40K1.21×
06Virginia~50K1.14×
07New Jersey~50K1.12×
08Pennsylvania~60K1.10×
09Maryland~30K1.10×
10Oregon~20K1.10×
11Nevada~20K1.07×
12Texas~200K1.05×
13Georgia~50K1.04×
14Arizona~40K1.04×
15Washington, District of Columbia~5K1.04×
16Connecticut~20K1.03×
17New Hampshire~7K1.03×
18Colorado~30K1.02×
19Vermont~3K1.02×
20North Carolina~50K1.01×
21Alaska~4K1.01×
22New Mexico~8K1.00×
23Rhode Island~5K1.00×
24North Dakota~3K1.00×
25South Dakota~4K0.99×
26Oklahoma~20K0.98×
27Montana~5K0.98×
28Delaware~5K0.98×
29Illinois~50K0.97×
30Missouri~30K0.97×
31Utah~10K0.97×
32Mississippi~10K0.97×
33Maine~6K0.97×
34Minnesota~20K0.95×
35Louisiana~20K0.95×
36Arkansas~10K0.95×
37Idaho~8K0.95×
38West Virginia~7K0.95×
39Florida~100K0.94×
40Iowa~10K0.94×
41Kansas~10K0.94×
42Nebraska~8K0.94×
43Wisconsin~20K0.93×
44Ohio~50K0.92×
45Michigan~40K0.91×
46Kentucky~20K0.91×
47Indiana~30K0.90×
48Alabama~20K0.90×
49Tennessee~30K0.89×
50South Carolina~20K0.89×
Fig. 06

Affinity by region

Affinity by region — B-boying, United States
0.89×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the B-boying audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for B-boying audience
#·InterestCategoryAffinity×
01Chiara FerragniFashion & Accessoires42.26×
02International educationBusiness & Career34.92×
03Cultural tourismTravel & Leisure32.58×
04Street danceSports26.71×
05Impulse purchaseShopping22.62×
06BodrumTravel & Leisure20.63×
07Quentin TarantinoMovies & TV15.93×
08Disneyland ParisTravel & Leisure13.31×
09Comedy clubMovies & TV12.95×
10Harry StylesMusic & Radio12.67×
11Scarface (1983 film)Movies & TV11.36×
12AcrobaticsSports10.46×
13MadonnaMusic & Radio10.12×
14Bollywood moviesMovies & TV6.80×
15Broadway theatreTravel & Leisure6.48×
16Britney SpearsMusic & Radio5.35×
17SnapchatInternet & Social Media4.61×
18RadioTechnology & Electronics4.15×
19SpotifyInternet & Social Media2.73×
20SupermanMovies & TV2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the B-boying audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by B-boying audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.17×
Pet OwnershipJOY2.26×
MindfulnessBALANCE2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by B-boying audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
Convenience OrientationPREMIUM0.53×
Quality AwarenessPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does B-boying have in United States?

B-boying has an estimated audience of 1,680,373 people in United States, concentrated in California and Texas.

02

What is the gender split and age of B-boying fans?

63.5% of B-boying fans are female, 36.5% are male, with an average age of 30.4 years.

03

Which brands do B-boying fans like most?

B-boying fans show strongest brand affinity for Street dance (26.71×), International education (34.92×), and Comedy club (12.95×) over the country average.

04

Where do B-boying fans live in United States?

B-boying fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do B-boying fans also like?

Beyond B-boying itself, the audience over-indexes on International education (34.92×), Comedy club (12.95×), Harry Styles (12.67×), and Disneyland Paris (13.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See B-boying audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for B-boying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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