Gated community Audience in Brazil

Gated community has an estimated audience of 14,602,148 people in Brazil. 65.2% are female, 34.8% are male, average age 41.1. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.

The average Gated community fan in Brazil is 41.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Gated community audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Category: Home & Garden · Type: Touchpoint

Demographics of Gated community fans

Demographic split for Gated community audience in Brazil
MetricValue
Female65.2%
Male34.8%
Average age41.1
Estimated audience size14,602,148

Top regions in Brazil

Top regions ranked by reach for Gated community in Brazil
RegionReachAffinity
São Paulo3,109,9140.82×
Minas Gerais996,8550.66×
Rio de Janeiro935,4300.68×
Paraná613,0300.69×
Rio Grande do Sul516,2380.6×
Pernambuco427,0390.64×
Santa Catarina401,2290.6×
Goiás391,8080.7×
Bahia381,5450.4×
Ceará310,5960.49×
Paraíba294,1111×
Rio Grande do Norte291,9421.2×
Maranhão288,4230.79×
Pará276,4370.58×
Piauí266,6471.31×
Mato Grosso do Sul257,2031.21×
Sergipe256,1261.68×
Amazonas235,2740.93×
Alagoas220,9981.04×
Mato Grosso214,7650.78×
Espírito Santo207,5640.68×
Rondônia204,8841.68×
Tocantins179,8901.86×
Federal District176,4410.72×
Amapá118,1852.28×
Acre94,7451.86×
Roraima45,5371.1×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gated community audience
TraitClusterScore
Design AffinityPREMIUM1.64
Quality AwarenessPREMIUM1.42
DIY MentalityTHRILL1.37
Luxury OrientationPREMIUM1.28
MindfulnessBALANCE1.22
CreativityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Gated community
CountryShare
Brazil20.5%
United States13.7%
Japan8.8%

See Gated community audiences in other countries

More Home & Garden audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Gated community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.