Public university Audience in Brazil
Public university has an estimated audience of 9,910,981 people in Brazil. 65.0% are female, 35.0% are male, average age 35.9. Top regions: São Paulo, Minas Gerais, Pernambuco.
The average Public university fan in Brazil is 35.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Pernambuco. Demographically, the Public university audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Business & Career · Type: Touchpoint
Demographics of Public university fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 35.9 |
| Estimated audience size | 9,910,981 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 961,394 | 0.37× |
| Minas Gerais | 343,652 | 0.34× |
| Pernambuco | 321,493 | 0.71× |
| Bahia | 313,357 | 0.48× |
| Goiás | 296,310 | 0.78× |
| Paraíba | 285,161 | 1.43× |
| Rio Grande do Sul | 278,866 | 0.48× |
| Ceará | 265,007 | 0.61× |
| Rio de Janeiro | 252,655 | 0.27× |
| Pará | 241,223 | 0.75× |
| Santa Catarina | 233,412 | 0.51× |
| Paraná | 231,806 | 0.38× |
| Piauí | 225,629 | 1.64× |
| Amazonas | 223,968 | 1.3× |
| Mato Grosso do Sul | 199,501 | 1.38× |
| Maranhão | 195,752 | 0.79× |
| Acre | 192,910 | 5.59× |
| Rio Grande do Norte | 182,899 | 1.11× |
| Espírito Santo | 181,123 | 0.88× |
| Alagoas | 171,418 | 1.19× |
| Federal District | 161,296 | 0.98× |
| Mato Grosso | 159,012 | 0.86× |
| Sergipe | 81,272 | 0.79× |
| Rondônia | 79,460 | 0.96× |
| Tocantins | 46,511 | 0.71× |
| Amapá | 27,501 | 0.78× |
| Roraima | 26,491 | 0.95× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Sustainability | BALANCE | 1.62 |
| Mindfulness | BALANCE | 1.55 |
| Community Orientation | OPEN | 1.54 |
| Early Adopter Mentality | POWER | 1.49 |
| LGBTQ+ Identity | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 12.9% |
| Japan | 12.2% |
See Public university audiences in other countries
- Public university — Germany
- Public university — United States
- Public university — United Kingdom
- Public university — France
- Public university — Italy
- Public university — Spain
- Public university — Japan
- Public university — South Korea
- Public university — India
- Public university — Canada
- Public university — Mexico
More Business & Career audiences in Brazil
- Shopping malls (22,748,402)
- Gastronomy (20,249,256)
- Parties (20,131,099)
- Beauty salons (18,998,549)
- Supermarket (17,195,585)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Public university. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.