Public university Audience in United States
Public university has an estimated audience of 12,771,844 people in United States. 58.1% are female, 41.9% are male, average age 40.3. Top regions: California, Texas, Florida.
The average Public university fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Public university audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Business & Career · Type: Touchpoint
Demographics of Public university fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 40.3 |
| Estimated audience size | 12,771,844 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,739,279 | 1.24× |
| Texas | 1,595,774 | 1.45× |
| Florida | 932,681 | 1.08× |
| New York | 856,442 | 1.2× |
| Pennsylvania | 574,124 | 1.34× |
| Illinois | 521,038 | 1.22× |
| Georgia | 434,373 | 1.1× |
| Virginia | 414,594 | 1.33× |
| North Carolina | 381,830 | 0.99× |
| New Jersey | 375,153 | 1.15× |
| Ohio | 350,878 | 0.89× |
| Washington | 316,668 | 1.24× |
| Michigan | 307,341 | 0.92× |
| Maryland | 291,603 | 1.33× |
| Massachusetts | 277,198 | 1.1× |
| Indiana | 268,820 | 1.15× |
| Tennessee | 235,222 | 0.92× |
| Wisconsin | 212,537 | 1.11× |
| Minnesota | 202,033 | 1.1× |
| Colorado | 198,827 | 0.99× |
| Arizona | 195,333 | 0.75× |
| South Carolina | 192,262 | 1× |
| Missouri | 173,220 | 0.84× |
| Alabama | 165,370 | 0.93× |
| Louisiana | 145,579 | 0.88× |
| Oregon | 142,949 | 0.98× |
| Kentucky | 137,625 | 0.86× |
| Connecticut | 133,811 | 1.04× |
| Utah | 110,618 | 0.97× |
| Oklahoma | 108,497 | 0.77× |
| Arkansas | 101,081 | 0.96× |
| Nevada | 88,894 | 0.72× |
| Mississippi | 86,029 | 0.82× |
| Kansas | 85,703 | 0.85× |
| Iowa | 85,380 | 0.81× |
| New Mexico | 62,520 | 0.98× |
| Hawaii | 57,599 | 1.05× |
| Idaho | 55,006 | 0.86× |
| West Virginia | 52,693 | 0.89× |
| Nebraska | 50,833 | 0.79× |
| South Dakota | 48,196 | 1.63× |
| Washington, District of Columbia | 47,145 | 1.23× |
| New Hampshire | 42,473 | 0.84× |
| Maine | 38,256 | 0.84× |
| North Dakota | 33,519 | 1.28× |
| Rhode Island | 32,810 | 0.81× |
| Delaware | 30,199 | 0.86× |
| Montana | 27,902 | 0.79× |
| Alaska | 17,147 | 0.63× |
| Vermont | 16,135 | 0.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.78 |
| Early Adopter Mentality | POWER | 1.53 |
| Sustainability | BALANCE | 1.31 |
| Community Orientation | OPEN | 1.3 |
| Career Orientation | POWER | 1.29 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 12.9% |
| Japan | 12.2% |
See Public university audiences in other countries
More Business & Career audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
How to read this data
Audience size is the estimated number of people in United States who actively search for Public university. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.