A data profile of the people who buy, follow and care about Resort in Brazil — modelled from more than twelve digital signal sources. Resort has an estimated audience of 12,850,984 people in Brazil.
Resort has an estimated audience of 12,850,984 people in Brazil. 64.1% are female, 35.9% are male, average age 42.5. Top brand affinities: Instagram, Shopping malls, Rock music, Country music, Real property.
Top brand affinities include Instagram, Shopping malls, Rock music, with strongest over-indexing on Instagram (1.72× the country average).
Demographically, the Resort audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Resort fan in Brazil is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Instagram.
The key figures that characterise the Resort profile in Brazil.
64.1% are female, 35.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 42.5 |
| Estimated audience size | 12,850,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Resort audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TripAdvisor | Travel & Leisure | 2.64× | ||
| 02 | Skyscanner | Travel & Leisure | 2.45× | ||
| 03 | Trivago | Travel & Leisure | 2.38× | ||
| 04 | Real property | Home & Garden | 2.05× | ||
| 05 | Airbnb | Travel & Leisure | 1.92× | ||
| 06 | Lodging | Travel & Leisure | 1.81× | ||
| 07 | Ecotourism | Business & Career | 1.78× | ||
| 08 | Internet & Social Media | 1.72× | |||
| 09 | Rock music | Music & Radio | 1.72× | ||
| 10 | CVC Viagens | Travel & Leisure | 1.68× | ||
| 11 | Shopping malls | Shopping | 1.67× | ||
| 12 | Country music | Music & Radio | 1.63× | ||
| 13 | Medicine | Business & Career | 1.60× | ||
| 14 | Pop music | Music & Radio | 1.60× | ||
| 15 | Lojas Renner | Fashion & Accessoires | 1.58× | ||
| 16 | Furniture | Home & Garden | 1.56× | ||
| 17 | Hip hop music | Music & Radio | 1.56× | ||
| 18 | Wine | Food & Beverages | 1.54× | ||
| 19 | Embroidery | Home & Garden | 1.54× | ||
| 20 | JusBrasil | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.50× | |
| Travelling | THRILL | 1.48× | |
| Indulgence | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Mindfulness | BALANCE | 0.90× | |
| Spirituality | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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