Resort Audience in Brazil
Resort has an estimated audience of 12,850,984 people in Brazil. 64.1% are female, 35.9% are male, average age 42.5. Top brand affinities: Lojas Renner, Trivago, Airbnb, Real property, TripAdvisor.
Top brand affinities include Lojas Renner, Trivago, Airbnb, with strongest over-indexing on Lojas Renner (1.92× the country average). Demographically, the Resort audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Resort fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 42.5 |
| Estimated audience size | 12,850,984 |
Audience persona
The typical Resort fan in Brazil is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Lojas Renner.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lojas Renner | 1.92× | Fashion & Accessoires |
| Trivago | 2.34× | Travel & Leisure |
| Airbnb | 1.77× | Travel & Leisure |
| Real property | 1.64× | Home & Garden |
| TripAdvisor | 2.11× | Travel & Leisure |
| CVC Viagens | 2.32× | Travel & Leisure |
| Air travel | 1.55× | Travel & Leisure |
| JusBrasil | 1.68× | Internet & Social Media |
| Business class | 2× | Travel & Leisure |
| Buscapé | 1.85× | Shopping |
| Skyscanner | 2.22× | Travel & Leisure |
| Smart Fit | 1.55× | Sports |
| Anti-aging cream | 1.6× | Beauty & Wellness |
| Cacau Show | 1.54× | Food & Beverages |
| Booking.com | 2.04× | Travel & Leisure |
| Lodging | 1.6× | Travel & Leisure |
| Beleza na Web | 1.65× | Shopping |
| Embroidery | 1.52× | Home & Garden |
| Nail art | 1.52× | Beauty & Wellness |
| Pedicure | 1.57× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.53 |
| Need for Security | CONSERVATISM | 1.42 |
| Design Affinity | PREMIUM | 1.36 |
| Creativity | OPEN | 1.25 |
| Luxury Orientation | PREMIUM | 1.23 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
See Resort audiences in other countries
More Travel & Leisure audiences in Brazil
- Shopping malls (22,748,402)
- Gastronomy (20,249,256)
- Parties (20,131,099)
- Beauty salons (18,998,549)
- Supermarket (17,195,585)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.