A data profile of the people who buy, follow and care about Skyscanner in Brazil — modelled from more than twelve digital signal sources. Skyscanner has an estimated audience of 4,333,754 people in Brazil.
The average Skyscanner fan in Brazil is 43.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Package tour, Tour operator, Travel website, with strongest over-indexing on Package tour (27.93× the country average).
Demographically, the Skyscanner audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Skyscanner fan in Brazil is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Package tour.
The key figures that characterise the Skyscanner profile in Brazil.
66.8% are female, 33.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 43.6 |
| Estimated audience size | 4,333,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 28% |
Where the Skyscanner audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~40K | 2.42× | |
| 02 | Federal District | ~100K | 1.99× | |
| 03 | Roraima | ~20K | 1.68× | |
| 04 | Amazonas | ~100K | 1.36× | |
| 05 | Mato Grosso | ~90K | 1.09× | |
| 06 | Goiás | ~200K | 1.02× | |
| 07 | Pará | ~100K | 1.02× | |
| 08 | Paraíba | ~80K | 0.96× | |
| 09 | Tocantins | ~30K | 0.95× | |
| 10 | Rio de Janeiro | ~400K | 0.93× | |
| 11 | Santa Catarina | ~200K | 0.93× | |
| 12 | Mato Grosso do Sul | ~60K | 0.93× | |
| 13 | Rondônia | ~30K | 0.92× | |
| 14 | Pernambuco | ~200K | 0.89× | |
| 15 | Rio Grande do Norte | ~60K | 0.85× | |
| 16 | São Paulo | ~900K | 0.84× | |
| 17 | Sergipe | ~40K | 0.83× | |
| 18 | Espírito Santo | ~70K | 0.82× | |
| 19 | Acre | ~10K | 0.82× | |
| 20 | Alagoas | ~50K | 0.79× | |
| 21 | Bahia | ~200K | 0.77× | |
| 22 | Ceará | ~100K | 0.76× | |
| 23 | Minas Gerais | ~300K | 0.74× | |
| 24 | Paraná | ~200K | 0.69× | |
| 25 | Piauí | ~40K | 0.67× | |
| 26 | Rio Grande do Sul | ~200K | 0.66× | |
| 27 | Maranhão | ~70K | 0.66× |
The strongest cross-interests of the Skyscanner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ctrip | Travel & Leisure | 28.11× | ||
| 02 | Package tour | Travel & Leisure | 27.93× | ||
| 03 | Cathay Pacific | Travel & Leisure | 27.68× | ||
| 04 | Tour operator | Travel & Leisure | 24.53× | ||
| 05 | Malaysia Airlines | Travel & Leisure | 10.08× | ||
| 06 | Summer vacation | Travel & Leisure | 9.46× | ||
| 07 | Expedia | Travel & Leisure | 8.92× | ||
| 08 | Travel website | Travel & Leisure | 6.46× | ||
| 09 | Trivago | Travel & Leisure | 6.17× | ||
| 10 | American Airlines | Travel & Leisure | 6.01× | ||
| 11 | TripAdvisor | Travel & Leisure | 4.28× | ||
| 12 | Airbnb | Travel & Leisure | 4.10× | ||
| 13 | Booking.com | Travel & Leisure | 3.91× | ||
| 14 | Travel Adventures | Travel & Leisure | 3.77× | ||
| 15 | CVC Viagens | Travel & Leisure | 3.40× | ||
| 16 | Resort | Travel & Leisure | 2.45× | ||
| 17 | Mounjaro | Health | 2.10× | ||
| 18 | Hotels | Travel & Leisure | 1.83× | ||
| 19 | Botafogo | Sports | 1.75× | ||
| 20 | Barbie | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.14× | |
| Price Sensitivity | PREMIUM | 1.72× | |
| Indulgence | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.81× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Early Adopter Mentality | POWER | 0.85× |
Skyscanner has an estimated audience of 4,333,754 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
66.8% of Skyscanner fans are female, 33.2% are male, with an average age of 43.6 years.
Skyscanner fans show strongest brand affinity for Package tour (27.93×), Tour operator (24.53×), and Travel website (6.46×) over the country average.
Skyscanner fans in Brazil are most concentrated in São Paulo (reach ~900K), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Skyscanner itself, the audience over-indexes on Tour operator (24.53×), Travel website (6.46×), Summer vacation (9.46×), and Trivago (6.17×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Skyscanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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