A data profile of the people who buy, follow and care about Botafogo in Brazil — modelled from more than twelve digital signal sources. Botafogo has an estimated audience of 39,416,637 people in Brazil.
Botafogo has an estimated audience of 39,416,637 people in Brazil. 49.3% are female, 50.7% are male, average age 40.4. Top brand affinities: Anne Hathaway, Felipe Massa, Nelson Piquet, Helen Mirren, Do it yourself (DIY).
Top brand affinities include Anne Hathaway, Felipe Massa, Nelson Piquet, with strongest over-indexing on Anne Hathaway (4.18× the country average).
Demographically, the Botafogo audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Career Orientation.
The typical Botafogo fan in Brazil is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the Botafogo profile in Brazil.
49.3% are female, 50.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 40.4 |
| Estimated audience size | 39,416,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide Botafogo audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 77.7% |
| Argentina | 2.9% |
| Chile | 2.2% |
The strongest cross-interests of the Botafogo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Felipe Massa | Sports | 10.28× | ||
| 02 | Nelson Piquet | Sports | 10.28× | ||
| 03 | Helen Mirren | Movies & TV | 10.28× | ||
| 04 | MailChimp | Internet & Social Media | 10.28× | ||
| 05 | Stonehenge | Travel & Leisure | 10.28× | ||
| 06 | Hilton Worldwide | Travel & Leisure | 10.28× | ||
| 07 | Gordon Ramsay | Food & Beverages | 10.28× | ||
| 08 | Jeep Cherokee | Cars & Mobility | 10.28× | ||
| 09 | Alien (franchise) | Movies & TV | 10.28× | ||
| 10 | Peugeot 206 | Cars & Mobility | 7.04× | ||
| 11 | Jumanji | Movies & TV | 6.48× | ||
| 12 | Copa Airlines | Travel & Leisure | 5.53× | ||
| 13 | Toy Story (franchise) | Movies & TV | 5.19× | ||
| 14 | Daniel Craig | Movies & TV | 5.11× | ||
| 15 | Anne Hathaway | Movies & TV | 4.18× | ||
| 16 | Michael Schumacher | Sports | 3.99× | ||
| 17 | Flea market | Home & Garden | 3.85× | ||
| 18 | Dream | Health | 3.61× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 2.13× | ||
| 20 | Canada | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.97× | |
| Career Orientation | POWER | 1.88× | |
| Travelling | THRILL | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Tradition | CONSERVATISM | 0.78× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Botafogo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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