Botafogo Audience in Brazil
Botafogo has an estimated audience of 52,535,470 people in Brazil. 49.3% are female, 50.7% are male, average age 40.4. Top brand affinities: Felipe Massa, Nelson Piquet, Helen Mirren, Anne Hathaway, Do it yourself (DIY).
Top brand affinities include Felipe Massa, Nelson Piquet, Helen Mirren, with strongest over-indexing on Felipe Massa (10.28× the country average). Demographically, the Botafogo audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Career Orientation.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Botafogo fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 40.4 |
| Estimated audience size | 52,535,470 |
Audience persona
The typical Botafogo fan in Brazil is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Felipe Massa.
Top brand affinities of Botafogo fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Felipe Massa | 10.28× | Sports |
| Nelson Piquet | 10.28× | Sports |
| Helen Mirren | 10.28× | Movies & TV |
| Anne Hathaway | 4.18× | Movies & TV |
| Do it yourself (DIY) | 2.13× | Home & Garden |
| Toy Story (franchise) | 5.19× | Movies & TV |
| Canada | 1.52× | Travel & Leisure |
| Copa Airlines | 5.53× | Travel & Leisure |
| Jumanji | 6.48× | Movies & TV |
| MailChimp | 10.28× | Internet & Social Media |
| Daniel Craig | 5.11× | Movies & TV |
| Stonehenge | 10.28× | Travel & Leisure |
| Flea market | 3.85× | Home & Garden |
| Michael Schumacher | 3.99× | Sports |
| Gordon Ramsay | 10.28× | Food & Beverages |
| Hilton Worldwide | 10.28× | Travel & Leisure |
| Dream | 3.61× | Health |
| Jeep Cherokee | 10.28× | Cars & Mobility |
| John Wick 2 | 6.06× | Movies & TV |
| Peugeot 206 | 7.04× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.97 |
| Career Orientation | POWER | 1.88 |
| Travelling | THRILL | 1.86 |
| Luxury Orientation | PREMIUM | 1.84 |
| DIY Mentality | THRILL | 1.71 |
| LGBTQ+ Identity | OPEN | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 82.2% |
| Argentina | 2.1% |
| Chile | 1.8% |
See Botafogo audiences in other countries
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
- Cruzeiro Esporte Clube (41,317,418)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Botafogo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.