Rascasse Audience Intelligence

Skyscanner Audience in United States

A data profile of the people who buy, follow and care about Skyscanner in United States — modelled from more than twelve digital signal sources. Skyscanner has an estimated audience of 4,026,122 people in United States.

#11among Travel website in United States#215among Website / Newspaper / Magazine in United States#672in Travel & Leisure

The average Skyscanner fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Travel website, Expedia, Modeling agency, with strongest over-indexing on Travel website (8.06× the country average).

Demographically, the Skyscanner audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skyscanner fan in United States is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Travel website.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skyscanner profile in United States.

Audience size
4M
in United States
Gender
60.0%♀
40.0% male
Age
42.8
average years
Country rank
#8013
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Skyscanner

60.0% are female, 40.0% are male, average age 42.8.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Skyscanner audience in United States
MetricValue
Female60.0%
Male40.0%
Average age42.8
Estimated audience size4,026,122
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Skyscanner audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Skyscanner audience comes from United States.

Worldwide audience distribution share by country for Skyscanner
CountryShare
Italy5.6%
Germany5.4%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skyscanner audience in United States is strongest.

Fig. 05

Top regions by affinity

Skyscanner fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.85×
02New York~500K2.09×
03New Jersey~200K1.81×
04Hawaii~30K1.79×
05Massachusetts~100K1.73×
06Florida~500K1.69×
07California~700K1.58×
08Illinois~200K1.39×
09Connecticut~50K1.38×
10Virginia~100K1.36×
11Washington~100K1.32×
12Nevada~50K1.32×
13Maryland~90K1.28×
14Colorado~80K1.23×
15Texas~400K1.16×
16Georgia~100K1.07×
17Alaska~9K1.06×
18Oregon~50K1.02×
19Rhode Island~10K1.02×
20Arizona~80K1.01×
21Vermont~7K0.98×
22New Hampshire~20K0.97×
23North Carolina~100K0.94×
24Pennsylvania~100K0.93×
25Minnesota~50K0.92×
26Utah~30K0.89×
27Maine~10K0.88×
28Delaware~10K0.87×
29Michigan~90K0.86×
30Wisconsin~50K0.81×
31South Carolina~50K0.77×
32Indiana~60K0.76×
33Tennessee~60K0.75×
34Montana~8K0.73×
35Ohio~90K0.71×
36Idaho~10K0.69×
37Missouri~40K0.67×
38Kansas~20K0.67×
39Iowa~20K0.64×
40Louisiana~30K0.63×
41New Mexico~10K0.58×
42Kentucky~30K0.56×
43Alabama~30K0.54×
44Nebraska~10K0.54×
45North Dakota~4K0.54×
46Oklahoma~20K0.53×
47Arkansas~20K0.53×
48South Dakota~5K0.52×
49West Virginia~8K0.46×
50Mississippi~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Skyscanner, United States
0.44×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skyscanner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skyscanner audience
#·InterestCategoryAffinity×
01Travel websiteTravel & Leisure8.06×
02Modeling agencyFashion & Accessoires7.39×
03Backpacking (travel)Travel & Leisure5.61×
04EquinoxPolitics & Society5.61×
05ExpediaTravel & Leisure5.47×
06AfricaTravel & Leisure4.52×
07YouTube MusicInternet & Social Media4.10×
08Travel AdventuresTravel & Leisure3.15×
09AustraliaTravel & Leisure2.99×
10AirbnbTravel & Leisure2.28×
11TransportCars & Mobility2.27×
12Alcoholic beveragesFood & Beverages1.78×
13BeautyBeauty & Wellness1.75×
14Food and drinkFood & Beverages1.70×
15BeveragesFood & Beverages1.67×
16CosmeticsBeauty & Wellness1.66×
17BusinessBusiness & Career1.58×
18FamilyKids & Family1.56×
19RestaurantsFood & Beverages1.55×
20FoodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skyscanner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skyscanner audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.62×
Design AffinityPREMIUM2.51×
MindfulnessBALANCE1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skyscanner audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
PatriotismCONSERVATISM0.87×
Convenience OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skyscanner have in United States?

Skyscanner has an estimated audience of 4,026,122 people in United States, concentrated in California and New York.

02

What is the gender split and age of Skyscanner fans?

60.0% of Skyscanner fans are female, 40.0% are male, with an average age of 42.8 years.

03

Which brands do Skyscanner fans like most?

Skyscanner fans show strongest brand affinity for Travel website (8.06×), Expedia (5.47×), and Modeling agency (7.39×) over the country average.

04

Where do Skyscanner fans live in United States?

Skyscanner fans in United States are most concentrated in California (reach ~700K), New York (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Skyscanner fans also like?

Beyond Skyscanner itself, the audience over-indexes on Expedia (5.47×), Modeling agency (7.39×), Africa (4.52×), and YouTube Music (4.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in United States

See Skyscanner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skyscanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →