Skyscanner Audience in United States

Demographics of Skyscanner fans

Audience persona

The typical Skyscanner fan in United States is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Travel website.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Skyscanner audiences in other countries

• Skyscanner — Germany
• Skyscanner — United Kingdom
• Skyscanner — France
• Skyscanner — Italy
• Skyscanner — Spain
• Skyscanner — Brazil
• Skyscanner — Japan
• Skyscanner — South Korea
• Skyscanner — India

More Travel website audiences in United States

• Airbnb (66,796,565)
• Expedia (36,823,335)
• Kayak (18,339,594)
• Booking.com (10,078,194)
• Travelocity (9,749,303)

Frequently asked questions

How many fans does Skyscanner have in United States?

Skyscanner has an estimated audience of 3,956,598 people in United States, concentrated in California and New York.

What is the gender split and age of Skyscanner fans?

60.0% of Skyscanner fans are female, 40.0% are male, with an average age of 42.8 years.

Which brands do Skyscanner fans like most?

Skyscanner fans show strongest brand affinity for Travel website (8.06×), Expedia (5.47×), and Modeling agency (7.39×) over the country average.

Where do Skyscanner fans live in United States?

Skyscanner fans in United States are most concentrated in California (reach 697,795), New York (reach 482,282), and Florida (reach 466,273). These three regions account for the largest share of the active audience.

What other brands do Skyscanner fans also like?

Beyond Skyscanner itself, the audience over-indexes on Expedia (5.47×), Modeling agency (7.39×), Africa (4.52×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skyscanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.