Travel Adventures Audience in United States

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Travel Adventures has an estimated audience of 30,550,720 people in United States. 47.5% are female, 52.5% are male, average age 39.7. Top regions: California, Oklahoma, Texas. Top brand affinities: Electrolyte, edureka, Boracay, Meals on Wheels, Nebraska Cornhuskers football.

The average Travel Adventures fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Oklahoma, Texas. Top brand affinities include Electrolyte, edureka, Boracay, with strongest over-indexing on Electrolyte (6.64× the country average). Demographically, the Travel Adventures audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Travelling, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Travel Adventures fans

Demographic split for Travel Adventures audience in United States
MetricValue
Female47.5%
Male52.5%
Average age39.7
Estimated audience size30,550,720

Audience persona

The typical Travel Adventures fan in United States is balanced, around 39.7 years old, with strong Travelling tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Travel Adventures in United States
RegionReachAffinity
California3,353,7981×
Oklahoma2,790,0008.75×
Texas2,070,1930.79×
Florida2,043,2740.99×
New York1,794,9541.05×
Illinois748,0140.73×
North Carolina709,1330.77×
Virginia707,2760.95×
Georgia660,7530.7×
Colorado652,1541.35×
Pennsylvania594,3220.58×
Washington576,2340.94×
Massachusetts571,5610.95×
South Carolina569,2561.24×
Alabama564,2251.32×
Ohio545,7430.58×
Michigan521,9770.65×
Arizona520,4100.83×
New Jersey503,5190.65×
Maryland417,3800.79×
Tennessee406,1290.66×
Minnesota388,1460.89×
Wisconsin360,2590.78×
Indiana352,4300.63×
Oregon311,1560.89×
Missouri302,1490.61×
Utah265,1130.97×
Connecticut236,7750.77×
Louisiana222,2530.56×
Kentucky220,2080.57×
Kansas219,4870.91×
New Mexico200,7641.31×
Nevada190,1080.64×
Mississippi166,6450.66×
Arkansas134,5870.53×
Hawaii115,8430.88×
Iowa115,1510.46×
Idaho103,9430.68×
New Hampshire103,0500.86×
Nebraska100,9090.66×
Montana92,4791.09×
Washington, District of Columbia86,8610.95×
Maine84,5300.77×
Alaska81,1251.24×
Rhode Island79,6060.82×
West Virginia75,0400.53×
South Dakota64,4330.91×
North Dakota62,7371×
Wyoming60,7031.34×
Vermont58,7231.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travel Adventures audience
BrandAffinityCategory
Electrolyte6.64×Health
edureka50.14×Business & Career
Boracay12.01×Travel & Leisure
Meals on Wheels6.03×Food & Beverages
Nebraska Cornhuskers football3.76×Sports
Voter registration4.93×Politics & Society
Urban Outfitters1.76×Shopping
JDSU2.79×Business & Career
Staycation2.67×Home & Garden
Islamism12.14×Politics & Society
Public speaking2.92×Politics & Society
Jesse Plemons2.49×Movies & TV
Certified diabetes educator9.42×Business & Career
Jaws3.5×Movies & TV
UK garage3.35×Music & Radio
Queens College, City University of New York4.06×Business & Career
Home staging2.86×Home & Garden
Charlamagne Tha God5.05×Movies & TV
Nurse education1.73×Kids & Family
Emma Hewitt12.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travel Adventures audience
TraitClusterScore
TravellingTHRILL4.28
MindfulnessBALANCE2.38
Design AffinityPREMIUM2.19
Quality AwarenessPREMIUM2.12
Luxury OrientationPREMIUM1.77
LGBTQ+ IdentityOPEN1.71

Worldwide distribution

Worldwide audience distribution share by country for Travel Adventures
CountryShare
United States17.6%
Japan8.6%
China6.5%

See Travel Adventures audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Travel Adventures have in United States?

Travel Adventures has an estimated audience of 30,550,720 people in United States, concentrated in California and Oklahoma.

What is the gender split and age of Travel Adventures fans?

47.5% of Travel Adventures fans are female, 52.5% are male, with an average age of 39.7 years.

Which brands do Travel Adventures fans like most?

Travel Adventures fans show strongest brand affinity for Electrolyte (6.64×), edureka (50.14×), and Boracay (12.01×) over the country average.

Where do Travel Adventures fans live in United States?

Travel Adventures fans in United States are most concentrated in California (reach 3,353,798), Oklahoma (reach 2,790,000), and Texas (reach 2,070,193). These three regions account for the largest share of the active audience.

What other brands do Travel Adventures fans also like?

Beyond Travel Adventures itself, the audience over-indexes on edureka (50.14×), Boracay (12.01×), Meals on Wheels (6.03×), and Nebraska Cornhuskers football (3.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.