Rascasse Audience Intelligence

Travel Adventures Audience in United States

A data profile of the people who buy, follow and care about Travel Adventures in United States — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 30,550,720 people in United States.

#626among Topic in United States#74in Travel & Leisure

The average Travel Adventures fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Oklahoma, Texas.

Top brand affinities include Travel Blogger, Travel insurance, Planet Fitness, with strongest over-indexing on Travel Blogger (11.66× the country average).

Demographically, the Travel Adventures audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travel Adventures fan in United States is balanced, around 39.7 years old, with strong Travelling tendencies and a notable affinity for Travel Blogger.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel Adventures profile in United States.

Audience size
30.6M
in United States
Gender
47.5%♀
52.5% male
Age
39.7
average years
Country rank
#902
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel Adventures fans

47.5% are female, 52.5% are male, average age 39.7.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Travel Adventures audience in United States
MetricValue
Female47.5%
Male52.5%
Average age39.7
Estimated audience size30,550,720
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Travel Adventures audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Travel Adventures audience comes from United States.

Worldwide audience distribution share by country for Travel Adventures
CountryShare
United States17.6%
Japan8.6%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel Adventures audience in United States is strongest.

Fig. 05

Top regions by affinity

Travel Adventures fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~2.5M7.21×
02New Mexico~200K1.31×
03Colorado~600K1.24×
04Alabama~500K1.22×
05Alaska~70K1.08×
06South Carolina~500K1.05×
07Vermont~60K1.05×
08North Dakota~60K1.03×
09West Virginia~100K1.02×
10Washington, District of Columbia~90K1.01×
11Montana~90K1.01×
12South Dakota~70K1.01×
13New Hampshire~100K0.98×
14Oregon~300K0.97×
15Kansas~200K0.96×
16Rhode Island~90K0.96×
17Hawaii~100K0.95×
18Maine~100K0.95×
19Delaware~80K0.95×
20Washington~600K0.94×
21New York~1.5M0.93×
22Massachusetts~600K0.93×
23Wisconsin~400K0.93×
24Utah~300K0.93×
25Idaho~100K0.93×
26Nebraska~100K0.93×
27California~3M0.92×
28Virginia~700K0.91×
29Mississippi~200K0.91×
30Florida~2M0.90×
31Arkansas~200K0.90×
32Minnesota~400K0.89×
33Connecticut~300K0.88×
34Arizona~500K0.87×
35Louisiana~300K0.85×
36Nevada~300K0.85×
37Iowa~200K0.85×
38Maryland~400K0.84×
39Kentucky~300K0.83×
40Missouri~400K0.82×
41Illinois~800K0.80×
42North Carolina~700K0.80×
43New Jersey~600K0.80×
44Tennessee~500K0.80×
45Indiana~400K0.80×
46Michigan~600K0.78×
47Georgia~700K0.77×
48Texas~2M0.75×
49Ohio~700K0.71×
50Pennsylvania~700K0.70×
Fig. 06

Affinity by region

Affinity by region — Travel Adventures, United States
0.70×1.00×7.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel Adventures audience
#·InterestCategoryAffinity×
01Travel insuranceTravel & Leisure12.14×
02FIS Alpine Ski World CupSports12.14×
03Shangri-LaTravel & Leisure12.14×
04Travel BloggerTravel & Leisure11.66×
05BodrumTravel & Leisure9.31×
06HyattTravel & Leisure9.19×
07Hilton Hotels & ResortsTravel & Leisure7.63×
08Marriott Hotels & ResortsTravel & Leisure4.64×
09Alpine skiingSports4.00×
10Business classTravel & Leisure3.93×
11Ski resortTravel & Leisure3.73×
12Travel photographyTechnology & Electronics3.68×
13Wildlife photographyTechnology & Electronics3.54×
14Diaper bagKids & Family3.41×
15Sneaker collectingFashion & Accessoires3.38×
16Planet FitnessSports2.98×
17Golf ChannelSports2.71×
18Bass guitarMusic & Radio2.33×
19BeachesTravel & Leisure2.09×
20AirbnbTravel & Leisure1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel Adventures audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel Adventures audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.47×
MindfulnessBALANCE2.93×
Design AffinityPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel Adventures audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
TraditionCONSERVATISM0.96×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel Adventures have in United States?

Travel Adventures has an estimated audience of 30,550,720 people in United States, concentrated in California and Oklahoma.

02

What is the gender split and age of Travel Adventures fans?

47.5% of Travel Adventures fans are female, 52.5% are male, with an average age of 39.7 years.

03

Which brands do Travel Adventures fans like most?

Travel Adventures fans show strongest brand affinity for Travel Blogger (11.66×), Travel insurance (12.14×), and Planet Fitness (2.98×) over the country average.

04

Where do Travel Adventures fans live in United States?

Travel Adventures fans in United States are most concentrated in California (reach ~3M), Oklahoma (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Travel Adventures fans also like?

Beyond Travel Adventures itself, the audience over-indexes on Travel insurance (12.14×), Planet Fitness (2.98×), Hyatt (9.19×), and FIS Alpine Ski World Cup (12.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Travel Adventures audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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