Travel insurance Audience in United States

Travel insurance logo

Travel insurance has an estimated audience of 3,977,728 people in United States. 53.0% are female, 47.0% are male, average age 41.2. Top regions: California, Florida, New York. Top brand affinities: Travel Adventures, Chase (bank), Safari lodge, Allianz, City Sightseeing.

The average Travel insurance fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Travel Adventures, Chase (bank), Safari lodge, with strongest over-indexing on Travel Adventures (12.14× the country average). Demographically, the Travel insurance audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Travel insurance fans

Demographic split for Travel insurance audience in United States
MetricValue
Female53.0%
Male47.0%
Average age41.2
Estimated audience size3,977,728

Audience persona

The typical Travel insurance fan in United States is balanced, around 41.2 years old, with strong Travelling tendencies and a notable affinity for Travel Adventures.

Top regions in United States

Top regions ranked by reach for Travel insurance in United States
RegionReachAffinity
California540,5461.24×
Florida356,2211.32×
New York311,6831.4×
Texas285,3020.83×
Illinois159,2861.2×
Georgia155,4381.27×
North Carolina144,3051.21×
New Jersey125,1061.24×
Pennsylvania116,3750.87×
Michigan102,8700.99×
Washington102,7431.29×
Virginia99,1881.02×
Tennessee92,8101.16×
Massachusetts90,2741.15×
South Carolina88,9871.49×
Colorado88,4851.41×
Wisconsin87,5031.46×
Ohio84,0940.69×
Minnesota80,7021.42×
Maryland76,2801.12×
Arizona66,8250.82×
Indiana58,9990.81×
Oregon58,1111.27×
Missouri47,6980.74×
Connecticut42,9451.08×
Alabama33,6240.61×
Nevada33,3180.87×
Louisiana32,0850.63×
Iowa30,6270.93×
Kentucky30,3370.61×
Utah28,3810.8×
Oklahoma26,9110.61×
Hawaii26,7941.57×
Kansas26,4650.84×
Nebraska21,4601.08×
Arkansas21,0040.64×
Idaho17,3060.87×
Washington, District of Columbia16,9971.42×
Mississippi16,1090.49×
New Hampshire16,0361.02×
Maine13,1360.92×
New Mexico12,8580.64×
Rhode Island12,4150.98×
Montana10,5550.96×
North Dakota10,1901.25×
Delaware10,0100.91×
West Virginia8,9960.49×
Alaska8,2840.97×
Vermont6,9741×
South Dakota6,4130.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travel insurance audience
BrandAffinityCategory
Travel Adventures12.14×Travel & Leisure
Chase (bank)8.39×Business & Career
Safari lodge61.71×Travel & Leisure
Allianz56.19×Business & Career
City Sightseeing54.51×Travel & Leisure
Package tour12.99×Travel & Leisure
Stock market5.98×Business & Career
Gastric acid28.96×Health
Yahoo! Finance3.69×Business & Career
Capital One2.9×Business & Career
Travel Blogger10.58×Travel & Leisure
Charles Schwab Corporation4.63×Business & Career
Europ Assistance171.59×Business & Career
Instant messaging2.7×Internet & Social Media
Weekend Getaway11.32×Travel & Leisure
Retirement planning5.38×Business & Career
MSC Cruises7.84×Travel & Leisure
Sales promotion2.02×Shopping
Medicare (United States)4.26×Health
CheapOair7.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travel insurance audience
TraitClusterScore
TravellingTHRILL23.16
Quality AwarenessPREMIUM2.14
Need for SecurityCONSERVATISM1.7
Career OrientationPOWER1.59
IndulgenceJOY1.38
Family OrientationCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Travel insurance
CountryShare
United States11.9%
United Kingdom9.3%
Australia4.5%

See Travel insurance audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Travel insurance have in United States?

Travel insurance has an estimated audience of 3,977,728 people in United States, concentrated in California and Florida.

What is the gender split and age of Travel insurance fans?

53.0% of Travel insurance fans are female, 47.0% are male, with an average age of 41.2 years.

Which brands do Travel insurance fans like most?

Travel insurance fans show strongest brand affinity for Travel Adventures (12.14×), Chase (bank) (8.39×), and Safari lodge (61.71×) over the country average.

Where do Travel insurance fans live in United States?

Travel insurance fans in United States are most concentrated in California (reach 540,546), Florida (reach 356,221), and New York (reach 311,683). These three regions account for the largest share of the active audience.

What other brands do Travel insurance fans also like?

Beyond Travel insurance itself, the audience over-indexes on Chase (bank) (8.39×), Safari lodge (61.71×), Allianz (56.19×), and City Sightseeing (54.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.