Rascasse Audience Intelligence

Travel insurance Audience in United States

A data profile of the people who buy, follow and care about Travel insurance in United States — modelled from more than twelve digital signal sources. Travel insurance has an estimated audience of 3,977,728 people in United States.

#4338among Topic in United States#677in Travel & Leisure

The average Travel insurance fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Travel Adventures, Safari lodge, Allianz, with strongest over-indexing on Travel Adventures (12.14× the country average).

Demographically, the Travel insurance audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travel insurance fan in United States is balanced, around 41.2 years old, with strong Travelling tendencies and a notable affinity for Travel Adventures.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel insurance profile in United States.

Audience size
4M
in United States
Gender
53.0%♀
47.0% male
Age
41.2
average years
Country rank
#8087
Topic in United States
Fig. 01

Search interest · 12-month trend

+202%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel insurance fans

53.0% are female, 47.0% are male, average age 41.2.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Travel insurance audience in United States
MetricValue
Female53.0%
Male47.0%
Average age41.2
Estimated audience size3,977,728
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Travel insurance audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3916%
40-4920%
50+28%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Travel insurance audience comes from United States.

Worldwide audience distribution share by country for Travel insurance
CountryShare
United States11.8%
United Kingdom9.3%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel insurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Travel insurance fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K1.74×
02Hawaii~20K1.37×
03New York~300K1.33×
04Washington, District of Columbia~20K1.30×
05Florida~300K1.29×
06New Jersey~100K1.25×
07South Carolina~70K1.25×
08Washington~100K1.22×
09Wisconsin~70K1.22×
10Georgia~100K1.20×
11California~500K1.18×
12Minnesota~70K1.16×
13Oregon~50K1.12×
14Alaska~9K1.11×
15North Dakota~9K1.10×
16North Carolina~100K1.09×
17Illinois~100K1.08×
18Massachusetts~80K1.07×
19Maryland~70K1.07×
20Connecticut~40K1.07×
21New Hampshire~20K1.07×
22Tennessee~80K1.05×
23Vermont~7K1.05×
24Virginia~100K1.02×
25Montana~10K1.02×
26Idaho~20K1.01×
27Rhode Island~10K0.99×
28Nebraska~20K0.96×
29Texas~300K0.95×
30Maine~10K0.94×
31Delaware~10K0.94×
32Nevada~40K0.93×
33Kansas~30K0.92×
34Missouri~60K0.91×
35Pennsylvania~100K0.90×
36Michigan~90K0.90×
37Arizona~70K0.89×
38Iowa~30K0.89×
39Utah~30K0.85×
40Indiana~60K0.80×
41South Dakota~7K0.79×
42Ohio~90K0.77×
43New Mexico~20K0.76×
44Kentucky~40K0.75×
45Oklahoma~30K0.74×
46Arkansas~20K0.74×
47Alabama~40K0.72×
48Louisiana~40K0.72×
49Mississippi~20K0.69×
50West Virginia~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Travel insurance, United States
0.69×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel insurance audience
#·InterestCategoryAffinity×
01Europ AssistanceBusiness & Career171.59×
02Safari lodgeTravel & Leisure61.71×
03AllianzBusiness & Career56.19×
04City SightseeingTravel & Leisure54.51×
05Gastric acidHealth28.96×
06Package tourTravel & Leisure12.99×
07Travel AdventuresTravel & Leisure12.14×
08Weekend GetawayTravel & Leisure11.32×
09Travel BloggerTravel & Leisure10.58×
10River cruiseTravel & Leisure8.32×
11MSC CruisesTravel & Leisure7.84×
12Stock marketBusiness & Career5.98×
13Retirement planningBusiness & Career5.38×
14Charles Schwab CorporationBusiness & Career4.63×
15Medicare (United States)Health4.26×
16Yahoo! FinanceBusiness & Career3.69×
17Capital OneBusiness & Career2.90×
18Instant messagingInternet & Social Media2.70×
19Lindsey GrahamPolitics & Society2.55×
20Sales promotionShopping2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel insurance audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL8.12×
Quality AwarenessPREMIUM2.86×
Career OrientationPOWER1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel insurance audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
Early Adopter MentalityPOWER0.84×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel insurance have in United States?

Travel insurance has an estimated audience of 3,977,728 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Travel insurance fans?

53.0% of Travel insurance fans are female, 47.0% are male, with an average age of 41.2 years.

03

Which brands do Travel insurance fans like most?

Travel insurance fans show strongest brand affinity for Travel Adventures (12.14×), Safari lodge (61.71×), and Allianz (56.19×) over the country average.

04

Where do Travel insurance fans live in United States?

Travel insurance fans in United States are most concentrated in California (reach ~500K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Travel insurance fans also like?

Beyond Travel insurance itself, the audience over-indexes on Safari lodge (61.71×), Allianz (56.19×), City Sightseeing (54.51×), and Package tour (12.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Travel insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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