Rascasse Audience Intelligence

Allianz Target Market in United States

A data profile of the people who buy, follow and care about Allianz in United States — modelled from more than twelve digital signal sources. Allianz has an estimated audience of 683,695 people in United States.

#25among Insurances in United States#3123among Brand in United States#1906in Business & Career

The average Allianz fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Eli Lilly, Travel insurance, Sequoia Capital, with strongest over-indexing on Eli Lilly (124.4× the country average).

Demographically, the Allianz audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Allianz fan in United States is more male, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Eli Lilly.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allianz profile in United States.

Audience size
684K
in United States
Gender
41.8%♀
58.2% male
Age
40.0
average years
Country rank
#30336
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Allianz

41.8% are female, 58.2% are male, average age 40.0.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Allianz audience in United States
MetricValue
Female41.8%
Male58.2%
Average age40.0
Estimated audience size683,695
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Allianz audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3917%
40-4920%
50+25%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Allianz audience comes from United States.

Worldwide audience distribution share by country for Allianz
CountryShare
Germany15.3%
France12.3%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allianz audience in United States is strongest.

Fig. 05

Top regions by affinity

Allianz customers by region in United States
#RegionReachAffinity×
01Minnesota~20K2.31×
02Virginia~30K1.83×
03New York~50K1.38×
04Florida~60K1.26×
05New Hampshire~3K1.25×
06New Jersey~20K1.23×
07Hawaii~3K1.21×
08Washington, District of Columbia~2K1.17×
09Tennessee~20K1.16×
10Connecticut~8K1.16×
11California~80K1.13×
12Massachusetts~10K1.10×
13Utah~7K1.10×
14Colorado~10K1.09×
15Vermont~1K1.09×
16Maine~3K1.08×
17Pennsylvania~20K1.04×
18Ohio~20K1.04×
19Iowa~6K1.03×
20Illinois~20K1.00×
21Maryland~10K0.98×
22North Dakota~1K0.98×
23North Carolina~20K0.97×
24Kansas~5K0.97×
25Rhode Island~2K0.96×
26Georgia~20K0.95×
27Texas~50K0.94×
28South Carolina~9K0.94×
29Delaware~2K0.94×
30Washington~10K0.92×
31Wisconsin~9K0.92×
32Alaska~1K0.92×
33Arizona~10K0.89×
34Missouri~10K0.89×
35Idaho~3K0.87×
36Michigan~10K0.86×
37Nebraska~3K0.86×
38Montana~2K0.86×
39South Dakota~1K0.86×
40Kentucky~7K0.85×
41Nevada~5K0.84×
42Louisiana~7K0.83×
43Oregon~6K0.82×
44Indiana~10K0.79×
45Alabama~7K0.79×
46New Mexico~3K0.78×
47West Virginia~2K0.75×
48Arkansas~4K0.74×
49Oklahoma~5K0.73×
50Mississippi~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Allianz, United States
0.71×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allianz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allianz audience
#·InterestCategoryAffinity×
01Eli LillyHealth124.40×
02Sequoia CapitalBusiness & Career72.19×
03Travel insuranceTravel & Leisure69.52×
04Health information technologyBusiness & Career30.34×
05IcelandTravel & Leisure13.14×
06Boca Raton, FloridaTravel & Leisure11.83×
07MSC CruisesTravel & Leisure11.30×
08Ice Hockey World ChampionshipsSports11.27×
09UkraineTravel & Leisure10.98×
10Financial accountingBusiness & Career10.71×
11Antique furnitureHome & Garden9.68×
12Cat play and toysPets & Animals9.40×
13The BahamasTravel & Leisure7.45×
14IslandTravel & Leisure5.48×
15EuropeTravel & Leisure5.23×
16Google FlightsTravel & Leisure5.17×
17Instant messagingInternet & Social Media4.45×
18FIFA World CupSports3.08×
19Android (operating system)Technology & Electronics3.05×
20Social networking serviceTechnology & Electronics2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allianz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allianz audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL7.99×
Need for SecurityCONSERVATISM2.41×
Quality AwarenessPREMIUM2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allianz audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
CreativityOPEN0.88×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Allianz's target market in United States?

Allianz's target market in United States covers an estimated 683,695 people, concentrated in California and Florida.

02

What is the gender split and age of Allianz customers?

41.8% of the Allianz audience are female, 58.2% are male, with an average age of 40.0 years.

03

Which brands do Allianz fans like most?

Allianz fans show strongest brand affinity for Eli Lilly (124.4×), Travel insurance (69.52×), and Sequoia Capital (72.19×) over the country average.

04

Where do Allianz fans live in United States?

Allianz fans in United States are most concentrated in California (reach ~80K), Florida (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Allianz fans also like?

Beyond Allianz itself, the audience over-indexes on Travel insurance (69.52×), Sequoia Capital (72.19×), Cat play and toys (9.4×), and Financial accounting (10.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Allianz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Allianz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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