Allianz Audience in United States

Allianz logo

Allianz has an estimated audience of 664,422 people in United States. 41.8% are female, 58.2% are male, average age 40.0. Top regions: California, Florida, New York. Top brand affinities: Eli Lilly, Travel insurance, Sequoia Capital, Cat play and toys, Financial accounting.

The average Allianz fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Eli Lilly, Travel insurance, Sequoia Capital, with strongest over-indexing on Eli Lilly (124.4× the country average). Demographically, the Allianz audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Allianz fans

Demographic split for Allianz audience in United States
MetricValue
Female41.8%
Male58.2%
Average age40.0
Estimated audience size664,422

Audience persona

The typical Allianz fan in United States is more male, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Eli Lilly.

Top regions in United States

Top regions ranked by reach for Allianz in United States
RegionReachAffinity
California88,6281.21×
Florida60,2041.34×
New York58,1381.57×
Texas52,1460.91×
Minnesota26,3712.77×
Virginia25,1471.55×
Illinois24,4041.1×
Pennsylvania23,9071.07×
New Jersey21,5781.28×
Georgia21,1791.03×
North Carolina19,7440.99×
Ohio17,8850.87×
Michigan16,2100.93×
Massachusetts16,1281.23×
Washington12,7770.96×
Maryland12,3491.08×
Arizona11,7090.86×
Tennessee11,1640.84×
Colorado11,1491.06×
Indiana10,1080.83×
South Carolina10,0191×
Missouri9,6030.9×
Wisconsin9,5860.96×
Connecticut8,5451.28×
Alabama7,4230.8×
Utah7,3401.23×
Oregon6,5630.86×
Louisiana6,3730.74×
Kentucky6,0530.73×
Nevada6,0320.94×
Iowa4,9420.9×
Oklahoma4,8370.66×
Kansas4,4670.85×
Arkansas3,5250.64×
Washington, District of Columbia3,5151.76×
Hawaii3,4221.2×
Mississippi3,2630.6×
New Hampshire3,0931.18×
Nebraska2,8110.84×
Idaho2,6700.8×
Maine2,3480.99×
New Mexico2,1530.65×
Rhode Island2,1101×
West Virginia1,6220.52×
Delaware1,5340.84×
Montana1,4660.8×
North Dakota1,2350.9×
South Dakota1,1160.73×
Vermont1,0090.87×
Alaska9760.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Allianz audience
BrandAffinityCategory
Eli Lilly124.4×Health
Travel insurance69.52×Travel & Leisure
Sequoia Capital72.19×Business & Career
Cat play and toys9.4×Pets & Animals
Financial accounting10.71×Business & Career
Ukraine10.98×Travel & Leisure
Instant messaging4.45×Internet & Social Media
Iceland13.14×Travel & Leisure
Europe5.23×Travel & Leisure
Google Flights5.17×Travel & Leisure
Antique furniture9.68×Home & Garden
Android (operating system)3.05×Technology & Electronics
MSC Cruises11.3×Travel & Leisure
Health information technology30.34×Business & Career
Ice Hockey World Championships11.27×Sports
Island5.48×Travel & Leisure
Boca Raton, Florida11.83×Travel & Leisure
The Bahamas7.45×Travel & Leisure
FIFA World Cup3.08×Sports
Social networking service2.96×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Allianz audience
TraitClusterScore
TravellingTHRILL11.55
Career OrientationPOWER2.43
Quality AwarenessPREMIUM1.84
SustainabilityBALANCE1.39
Convenience OrientationPREMIUM1.29
MindfulnessBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for Allianz
CountryShare
France13.1%
Germany11.0%
Italy8.4%

See Allianz audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Allianz have in United States?

Allianz has an estimated audience of 664,422 people in United States, concentrated in California and Florida.

What is the gender split and age of Allianz fans?

41.8% of Allianz fans are female, 58.2% are male, with an average age of 40.0 years.

Which brands do Allianz fans like most?

Allianz fans show strongest brand affinity for Eli Lilly (124.4×), Travel insurance (69.52×), and Sequoia Capital (72.19×) over the country average.

Where do Allianz fans live in United States?

Allianz fans in United States are most concentrated in California (reach 88,628), Florida (reach 60,204), and New York (reach 58,138). These three regions account for the largest share of the active audience.

What other brands do Allianz fans also like?

Beyond Allianz itself, the audience over-indexes on Travel insurance (69.52×), Sequoia Capital (72.19×), Cat play and toys (9.4×), and Financial accounting (10.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Allianz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.