Health information technology Audience in United States

Health information technology logo

Health information technology has an estimated audience of 781,448 people in United States. 64.4% are female, 35.6% are male, average age 44.5. Top regions: Texas, California, Florida. Top brand affinities: Mangaka, Israel, edureka, Jesse Plemons, Jeep Wagoneer.

The average Health information technology fan in United States is 44.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mangaka, Israel, edureka, with strongest over-indexing on Mangaka (8.94× the country average). Demographically, the Health information technology audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Health information technology fans

Demographic split for Health information technology audience in United States
MetricValue
Female64.4%
Male35.6%
Average age44.5
Estimated audience size781,448

Audience persona

The typical Health information technology fan in United States is more female, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for Mangaka.

Top regions in United States

Top regions ranked by reach for Health information technology in United States
RegionReachAffinity
Texas115,0371.71×
California84,5530.98×
Florida71,8501.36×
New York53,9791.24×
Illinois42,4021.63×
North Carolina40,6351.73×
Georgia33,8101.4×
Michigan27,0361.32×
Pennsylvania23,4090.89×
Ohio21,1730.88×
Maryland20,2591.51×
New Jersey20,2101.02×
Alabama19,3651.77×
Mississippi17,4542.71×
Indiana17,0751.2×
Louisiana15,7441.56×
Virginia15,6370.82×
Arizona15,3340.96×
Wisconsin15,1271.29×
Minnesota12,0931.08×
Washington11,3010.72×
Missouri11,0240.88×
Tennessee10,1720.65×
Arkansas10,1121.57×
Kentucky9,7330.99×
South Carolina9,3070.79×
Colorado9,2140.75×
Massachusetts9,0740.59×
Nevada8,6881.15×
Oklahoma7,0330.81×
Kansas6,5581.06×
Connecticut4,9630.63×
Oregon4,7830.53×
Hawaii4,4211.32×
Iowa4,3950.68×
New Mexico4,2741.09×
Utah2,9510.42×
West Virginia2,9240.8×
Nebraska2,7800.71×
Idaho1,8320.47×
Delaware1,7860.83×
South Dakota1,6140.89×
Washington, District of Columbia1,3970.59×
Alaska1,3550.81×
North Dakota1,3090.82×
New Hampshire1,2040.39×
Montana1,1810.54×
Maine1,1620.42×
Rhode Island1,0800.43×
Wyoming1,0140.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health information technology audience
BrandAffinityCategory
Mangaka8.94×Literature
Israel3.05×Travel & Leisure
edureka43.7×Business & Career
Jesse Plemons3.21×Movies & TV
Jeep Wagoneer5.28×Cars & Mobility
Racing1.86×Cars & Mobility
Harold and Kumar Escape From Guantanamo Bay12.11×Movies & TV
David Yurman1.8×Fashion & Accessoires
Voltron: Legendary Defender8.93×Movies & TV
JamBase6.21×Music & Radio
Nebraska Cornhuskers football1.93×Sports
Colorado River3.45×Travel & Leisure
Urban horticulture1.79×Home & Garden
Business English2.82×Business & Career
South Asian cuisine3.94×Food & Beverages
Fat Albert (film)3.76×Movies & TV
Strategic human resource planning3.98×Business & Career
Powell's Books5.75×Shopping
Home staging2.15×Home & Garden
Cam Ward1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health information technology audience
TraitClusterScore
Career OrientationPOWER1.74
MindfulnessBALANCE1.58
Price SensitivityPREMIUM1.58
Need for SecurityCONSERVATISM1.37
Family OrientationCONSERVATISM1.32
Community OrientationOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Health information technology
CountryShare
United States32.7%
Japan7.8%
South Korea7.6%

See Health information technology audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Health information technology have in United States?

Health information technology has an estimated audience of 781,448 people in United States, concentrated in Texas and California.

What is the gender split and age of Health information technology fans?

64.4% of Health information technology fans are female, 35.6% are male, with an average age of 44.5 years.

Which brands do Health information technology fans like most?

Health information technology fans show strongest brand affinity for Mangaka (8.94×), Israel (3.05×), and edureka (43.7×) over the country average.

Where do Health information technology fans live in United States?

Health information technology fans in United States are most concentrated in Texas (reach 115,037), California (reach 84,553), and Florida (reach 71,850). These three regions account for the largest share of the active audience.

What other brands do Health information technology fans also like?

Beyond Health information technology itself, the audience over-indexes on Israel (3.05×), edureka (43.7×), Jesse Plemons (3.21×), and Jeep Wagoneer (5.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Health information technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.