Rascasse Audience Intelligence

Health information technology Audience in United States

Name: Health information technology — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Health information technology in United States — modelled from more than twelve digital signal sources. Health information technology has an estimated audience of 781,448 people in United States.

#9615among Topic in United States #1767in Business & Career

The average Health information technology fan in United States is 44.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include General practitioner, Citibank, Doctor of Medicine, with strongest over-indexing on General practitioner (24.64× the country average).

Demographically, the Health information technology audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health information technology fan in United States is more female, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for General practitioner.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health information technology profile in United States.

Audience size

781K

in United States

Gender

64.4%♀

35.6% male

Age

44.5

average years

Country rank

#27879

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Health information technology fans

64.4% are female, 35.6% are male, average age 44.5.

Fig. 02

Gender split

64.4%

Female

35.6%

Male

Demographic split for Health information technology audience in United States
Metric	Value
Female	64.4%
Male	35.6%
Average age	44.5
Estimated audience size	781,448

Fig. 03

Age distribution

Age distribution of the Health information technology audience in United States
Age bracket	Share	%
16-19		11%
20-29		14%
30-39		18%
40-49		23%
50+		34%

Fig. 04

Worldwide distribution

32.7%

of the worldwide Health information technology audience comes from United States.

Worldwide audience distribution share by country for Health information technology
Country	Share
United States	32.7%
Japan	7.8%
South Korea	7.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health information technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Health information technology fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~20K	2.36×
02	Texas	~100K	1.70×
03	North Carolina	~40K	1.69×
04	Alabama	~20K	1.53×
05	Illinois	~40K	1.50×
06	Louisiana	~10K	1.45×
07	Arkansas	~9K	1.38×
08	Georgia	~30K	1.35×
09	Florida	~70K	1.33×
10	Maryland	~20K	1.27×
11	Michigan	~30K	1.25×
12	New York	~50K	1.23×
13	Hawaii	~4K	1.19×
14	Wisconsin	~10K	1.17×
15	Indiana	~20K	1.14×
16	New Mexico	~4K	1.09×
17	Nevada	~8K	1.06×
18	Kentucky	~10K	1.04×
19	Minnesota	~10K	1.02×
20	Arizona	~20K	1.01×
21	North Dakota	~2K	0.99×
22	West Virginia	~4K	0.98×
23	South Dakota	~2K	0.98×
24	Alaska	~2K	0.98×
25	Kansas	~6K	0.97×
26	Vermont	~1K	0.96×
27	Delaware	~2K	0.95×
28	New Jersey	~20K	0.93×
29	California	~80K	0.92×
30	Montana	~2K	0.92×
31	Ohio	~20K	0.89×
32	Missouri	~10K	0.89×
33	Rhode Island	~2K	0.89×
34	Nebraska	~3K	0.88×
35	New Hampshire	~3K	0.88×
36	Maine	~2K	0.88×
37	Washington, District of Columbia	~2K	0.88×
38	South Carolina	~10K	0.87×
39	Oklahoma	~8K	0.86×
40	Iowa	~6K	0.86×
41	Idaho	~3K	0.86×
42	Pennsylvania	~20K	0.84×
43	Connecticut	~7K	0.84×
44	Colorado	~10K	0.82×
45	Virginia	~20K	0.81×
46	Tennessee	~10K	0.79×
47	Utah	~5K	0.77×
48	Washington	~10K	0.75×
49	Oregon	~7K	0.75×
50	Massachusetts	~10K	0.69×

Affinity by region — Health information technology, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health information technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health information technology audience
#	Interest	Category	×
01	Allianz	Business & Career	30.34×
02	General practitioner	Health	24.64×
03	HSBC	Business & Career	19.91×
04	Barclays	Business & Career	14.68×
05	Doctor of Medicine	Business & Career	13.08×
06	Citibank	Business & Career	9.25×
07	Meryl Streep	Movies & TV	6.55×
08	Career development	Business & Career	4.04×
09	Innovation	Business & Career	3.02×
10	Medicine	Business & Career	2.47×
11	IKEA	Home & Garden	2.45×
12	MSN	News	2.44×
13	Health care	Business & Career	2.23×
14	Beauty salons	Beauty & Wellness	2.16×
15	Cooking	Food & Beverages	1.84×
16	Home improvement	Home & Garden	1.80×
17	Recipes	Food & Beverages	1.80×
18	Smartphones	Technology & Electronics	1.78×
19	Furniture	Home & Garden	1.76×
20	Alcoholic beverages	Food & Beverages	1.70×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health information technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Health information technology audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	2.28×
Need for Security	CONSERVATISM	1.86×
Mindfulness	BALANCE	1.63×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Health information technology audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.82×
Design Affinity	PREMIUM	0.99×
Extroversion	THRILL	1.04×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Health information technology have in United States?

Health information technology has an estimated audience of 781,448 people in United States, concentrated in Texas and California.

What is the gender split and age of Health information technology fans?

64.4% of Health information technology fans are female, 35.6% are male, with an average age of 44.5 years.

Which brands do Health information technology fans like most?

Health information technology fans show strongest brand affinity for General practitioner (24.64×), Citibank (9.25×), and Doctor of Medicine (13.08×) over the country average.

Where do Health information technology fans live in United States?

Health information technology fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Health information technology fans also like?

Beyond Health information technology itself, the audience over-indexes on Citibank (9.25×), Doctor of Medicine (13.08×), Barclays (14.68×), and Allianz (30.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

See Health information technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health information technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →