Rascasse Audience Intelligence

Eli Lilly Target Market in United States

A data profile of the people who buy, follow and care about Eli Lilly in United States — modelled from more than twelve digital signal sources. Eli Lilly has an estimated audience of 1,412,032 people in United States.

#1902among Brand in United States#606in Health

The average Eli Lilly fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Indiana, Texas.

Top brand affinities include Citibank, Allianz, HSBC, with strongest over-indexing on Citibank (36.79× the country average).

Demographically, the Eli Lilly audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eli Lilly fan in United States is balanced, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Citibank.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eli Lilly profile in United States.

Audience size
1.4M
in United States
Gender
50.3%♀
49.7% male
Age
44.2
average years
Country rank
#18564
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eli Lilly

50.3% are female, 49.7% are male, average age 44.2.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Eli Lilly audience in United States
MetricValue
Female50.3%
Male49.7%
Average age44.2
Estimated audience size1,412,032
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Eli Lilly audience in United States
Age bracketShare%
16-1916%
20-2912%
30-3914%
40-4921%
50+37%
Fig. 04

Worldwide distribution

44.4%

of the worldwide Eli Lilly audience comes from United States.

Worldwide audience distribution share by country for Eli Lilly
CountryShare
United States44.4%
India7.7%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eli Lilly audience in United States is strongest.

Fig. 05

Top regions by affinity

Eli Lilly customers by region in United States
#RegionReachAffinity×
01Indiana~100K5.48×
02Massachusetts~70K2.46×
03North Carolina~70K1.83×
04Washington, District of Columbia~7K1.61×
05New Jersey~50K1.37×
06Illinois~60K1.32×
07New York~90K1.24×
08Wisconsin~20K1.18×
09Pennsylvania~50K1.16×
10New Hampshire~6K1.13×
11Alabama~20K1.08×
12Virginia~30K1.05×
13Maryland~20K1.02×
14Connecticut~10K1.02×
15Michigan~40K1.00×
16California~100K0.99×
17Rhode Island~4K0.97×
18Ohio~40K0.96×
19Georgia~40K0.92×
20South Carolina~20K0.91×
21Kentucky~20K0.91×
22Missouri~20K0.90×
23Delaware~3K0.90×
24Washington~20K0.87×
25Vermont~2K0.87×
26Tennessee~20K0.85×
27Colorado~20K0.85×
28Florida~80K0.84×
29Maine~4K0.84×
30Texas~100K0.82×
31Minnesota~20K0.81×
32Iowa~9K0.79×
33Nebraska~5K0.77×
34Kansas~8K0.76×
35West Virginia~5K0.74×
36Arkansas~8K0.72×
37North Dakota~2K0.72×
38Oregon~10K0.71×
39Louisiana~10K0.70×
40Mississippi~8K0.70×
41Montana~3K0.70×
42Arizona~20K0.69×
43South Dakota~2K0.68×
44Oklahoma~10K0.66×
45Hawaii~4K0.66×
46Idaho~4K0.65×
47Alaska~2K0.65×
48Nevada~8K0.62×
49Utah~8K0.62×
50New Mexico~4K0.54×
Fig. 06

Affinity by region

Affinity by region — Eli Lilly, United States
0.54×1.00×5.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eli Lilly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eli Lilly audience
#·InterestCategoryAffinity×
01AllianzBusiness & Career124.40×
02Deutsche BankBusiness & Career88.89×
03Ford EverestCars & Mobility85.51×
04HSBCBusiness & Career75.21×
05Novo NordiskHealth37.98×
06CitibankBusiness & Career36.79×
07BarclaysBusiness & Career33.26×
08CignaBusiness & Career28.13×
09Nebraska LotteryGames27.41×
10Samurai ChamplooMovies & TV23.15×
11Key FoodShopping21.93×
12Evangeline LillyMovies & TV19.14×
13AsurionBusiness & Career18.80×
14CartilageHealth18.40×
15Elderly careHealth15.33×
16ExxonMobilCars & Mobility11.53×
17Sustainable energyHome & Garden4.24×
18FedExBusiness & Career3.42×
19TelecommunicationTechnology & Electronics2.67×
20PinterestInternet & Social Media2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eli Lilly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eli Lilly audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.61×
SpiritualityBALANCE2.56×
Career OrientationPOWER2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eli Lilly audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.58×
ExtroversionTHRILL0.68×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eli Lilly's target market in United States?

Eli Lilly's target market in United States covers an estimated 1,412,032 people, concentrated in California and Indiana.

02

What is the gender split and age of Eli Lilly customers?

50.3% of the Eli Lilly audience are female, 49.7% are male, with an average age of 44.2 years.

03

Which brands do Eli Lilly fans like most?

Eli Lilly fans show strongest brand affinity for Citibank (36.79×), Allianz (124.4×), and HSBC (75.21×) over the country average.

04

Where do Eli Lilly fans live in United States?

Eli Lilly fans in United States are most concentrated in California (reach ~100K), Indiana (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Eli Lilly fans also like?

Beyond Eli Lilly itself, the audience over-indexes on Allianz (124.4×), HSBC (75.21×), Cigna (28.13×), and Barclays (33.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Eli Lilly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eli Lilly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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