Eli Lilly Audience in United States

Eli Lilly logo

Eli Lilly has an estimated audience of 1,361,353 people in United States. 50.3% are female, 49.7% are male, average age 44.2. Top regions: California, Indiana, New York. Top brand affinities: Peugeot 308, Israel, Business English, JDSU, Nebraska Cornhuskers football.

The average Eli Lilly fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Indiana, New York. Top brand affinities include Peugeot 308, Israel, Business English, with strongest over-indexing on Peugeot 308 (41.67× the country average). Demographically, the Eli Lilly audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Eli Lilly fans

Demographic split for Eli Lilly audience in United States
MetricValue
Female50.3%
Male49.7%
Average age44.2
Estimated audience size1,361,353

Audience persona

The typical Eli Lilly fan in United States is balanced, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Peugeot 308.

Top regions in United States

Top regions ranked by reach for Eli Lilly in United States
RegionReachAffinity
California155,6531.04×
Indiana154,0876.2×
New York107,3591.41×
Texas95,4520.82×
North Carolina86,3432.11×
Florida78,1180.85×
Illinois64,6471.43×
Massachusetts62,6302.34×
New Jersey52,6841.52×
Pennsylvania50,8671.11×
Ohio41,7020.99×
Georgia40,9090.98×
Michigan38,0471.07×
Virginia34,2731.03×
Washington25,1880.92×
Maryland23,4901×
Wisconsin22,2821.09×
Tennessee21,9290.8×
Missouri20,2640.92×
Arizona18,9890.68×
South Carolina18,4080.9×
Colorado18,2670.85×
Minnesota16,2740.83×
Kentucky14,9170.87×
Alabama14,6900.77×
Connecticut14,3771.05×
Louisiana11,5780.66×
Oregon10,3370.66×
Oklahoma9,5670.63×
Iowa8,3550.74×
Kansas8,1360.76×
Nevada7,8740.6×
Utah7,7270.63×
Arkansas7,3340.65×
Washington, District of Columbia7,0551.72×
Mississippi6,6370.59×
New Hampshire5,5901.04×
Nebraska4,6150.68×
Idaho4,0290.59×
Rhode Island3,8940.9×
West Virginia3,8510.61×
Maine3,5270.72×
Hawaii3,4250.59×
Delaware3,3540.89×
New Mexico3,2840.48×
Montana2,1150.56×
Vermont1,7230.72×
South Dakota1,5680.5×
North Dakota1,5530.56×
Alaska1,3020.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eli Lilly audience
BrandAffinityCategory
Peugeot 30841.67×Cars & Mobility
Israel3.21×Travel & Leisure
Business English7.43×Business & Career
JDSU2.75×Business & Career
Nebraska Cornhuskers football3.14×Sports
Jeep Wagoneer3.41×Cars & Mobility
Charlamagne Tha God5.3×Movies & TV
Home staging2.85×Home & Garden
Noodle (Gorillaz)1.78×Music & Radio
Grammarly2.19×Business & Career
Edamame10.53×Food & Beverages
Vicky Kaushal5.68×Movies & TV
WKRN-TV2.49×Movies & TV
Cleveland Clinic2.09×Health
Nipsey Hussle2.06×Music & Radio
Stay at Home Mum4.7×Kids & Family
Centurion (film)3.88×Movies & TV
Halsey, Oregon2.61×Travel & Leisure
Insulin index4.22×Health
Khādī3.3×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eli Lilly audience
TraitClusterScore
SustainabilityBALANCE2.02
SpiritualityBALANCE1.83
Career OrientationPOWER1.8
Family OrientationCONSERVATISM1.73
MindfulnessBALANCE1.67
Price SensitivityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Eli Lilly
CountryShare
United States44.3%
India7.8%
Ireland4.7%

See Eli Lilly audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Eli Lilly have in United States?

Eli Lilly has an estimated audience of 1,361,353 people in United States, concentrated in California and Indiana.

What is the gender split and age of Eli Lilly fans?

50.3% of Eli Lilly fans are female, 49.7% are male, with an average age of 44.2 years.

Which brands do Eli Lilly fans like most?

Eli Lilly fans show strongest brand affinity for Peugeot 308 (41.67×), Israel (3.21×), and Business English (7.43×) over the country average.

Where do Eli Lilly fans live in United States?

Eli Lilly fans in United States are most concentrated in California (reach 155,653), Indiana (reach 154,087), and New York (reach 107,359). These three regions account for the largest share of the active audience.

What other brands do Eli Lilly fans also like?

Beyond Eli Lilly itself, the audience over-indexes on Israel (3.21×), Business English (7.43×), JDSU (2.75×), and Nebraska Cornhuskers football (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eli Lilly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.