Rascasse Audience Intelligence

Novo Nordisk Target Market in United States

A data profile of the people who buy, follow and care about Novo Nordisk in United States — modelled from more than twelve digital signal sources. Novo Nordisk has an estimated audience of 1,267,323 people in United States.

#9among Medicine in United States#2054among Brand in United States#640in Health

The average Novo Nordisk fan in United States is 49.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, North Carolina.

Top brand affinities include Blain's Farm and Fleet, Yacht racing, Edward Norton, with strongest over-indexing on Blain's Farm and Fleet (69.88× the country average).

Demographically, the Novo Nordisk audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Novo Nordisk fan in United States is balanced, around 49.0 years old, with strong Career Orientation tendencies and a notable affinity for Blain's Farm and Fleet.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Novo Nordisk profile in United States.

Audience size
1.3M
in United States
Gender
54.2%♀
45.8% male
Age
49.0
average years
Country rank
#20061
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Novo Nordisk

54.2% are female, 45.8% are male, average age 49.0.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Novo Nordisk audience in United States
MetricValue
Female54.2%
Male45.8%
Average age49.0
Estimated audience size1,267,323
Fig. 03

Age distribution

Ø 49.0
average years
Age distribution of the Novo Nordisk audience in United States
Age bracketShare%
16-199%
20-298%
30-3911%
40-4920%
50+52%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Novo Nordisk audience comes from United States.

Worldwide audience distribution share by country for Novo Nordisk
CountryShare
Germany17.9%
United States12.3%
Denmark11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Novo Nordisk audience in United States is strongest.

Fig. 05

Top regions by affinity

Novo Nordisk customers by region in United States
#RegionReachAffinity×
01North Carolina~100K2.49×
02Massachusetts~60K2.49×
03Washington, District of Columbia~8K2.04×
04New Jersey~70K1.97×
05New Hampshire~10K1.94×
06Indiana~40K1.73×
07Vermont~4K1.52×
08New York~100K1.36×
09Pennsylvania~50K1.20×
10Maryland~30K1.15×
11Virginia~40K1.14×
12Connecticut~10K1.12×
13Rhode Island~5K1.11×
14Delaware~4K1.04×
15Illinois~40K1.01×
16Colorado~20K1.01×
17South Carolina~20K0.98×
18Maine~5K0.97×
19California~100K0.95×
20Washington~20K0.93×
21Georgia~40K0.90×
22Florida~80K0.88×
23Missouri~20K0.84×
24Wisconsin~20K0.84×
25Minnesota~20K0.83×
26Iowa~9K0.83×
27West Virginia~5K0.83×
28Ohio~30K0.82×
29Tennessee~20K0.82×
30Texas~90K0.81×
31Michigan~30K0.81×
32Kentucky~10K0.81×
33Kansas~8K0.81×
34Oregon~10K0.78×
35South Dakota~2K0.76×
36Montana~3K0.75×
37North Dakota~2K0.74×
38Arkansas~8K0.73×
39Alabama~10K0.72×
40Mississippi~8K0.72×
41Idaho~5K0.72×
42Nebraska~5K0.71×
43Louisiana~10K0.70×
44Hawaii~4K0.70×
45Alaska~2K0.70×
46Oklahoma~10K0.69×
47Arizona~20K0.67×
48Nevada~8K0.66×
49Utah~7K0.63×
50New Mexico~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Novo Nordisk, United States
0.57×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Novo Nordisk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Novo Nordisk audience
#·InterestCategoryAffinity×
01Blain's Farm and FleetShopping69.88×
02Yacht racingSports65.70×
03HotPads.comHome & Garden43.47×
04HighmarkHealth43.32×
05Eli LillyHealth37.98×
06Edward NortonMovies & TV31.84×
07Cinema of ItalyMovies & TV28.96×
08Regions Financial CorporationBusiness & Career27.31×
09Becton DickinsonBusiness & Career25.51×
10Amber RoseFashion & Accessoires24.12×
11Samurai ChamplooMovies & TV22.14×
12Crazy, Stupid, Love.Movies & TV20.96×
13In the Mood for LoveMovies & TV19.49×
14University of PittsburghBusiness & Career13.05×
15Bret MichaelsMusic & Radio12.83×
16Joe ManganielloMovies & TV12.11×
17Amanda SeyfriedMovies & TV11.88×
18CignaBusiness & Career11.25×
19Jeff GoldblumMovies & TV10.29×
20Sugar substituteFood & Beverages3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Novo Nordisk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Novo Nordisk audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.50×
Community OrientationOPEN1.37×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Novo Nordisk audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
ExtroversionTHRILL0.92×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Novo Nordisk's target market in United States?

Novo Nordisk's target market in United States covers an estimated 1,267,323 people, concentrated in California and New York.

02

What is the gender split and age of Novo Nordisk customers?

54.2% of the Novo Nordisk audience are female, 45.8% are male, with an average age of 49.0 years.

03

Which brands do Novo Nordisk fans like most?

Novo Nordisk fans show strongest brand affinity for Blain's Farm and Fleet (69.88×), Yacht racing (65.7×), and Edward Norton (31.84×) over the country average.

04

Where do Novo Nordisk fans live in United States?

Novo Nordisk fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and North Carolina (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Novo Nordisk fans also like?

Beyond Novo Nordisk itself, the audience over-indexes on Yacht racing (65.7×), Edward Norton (31.84×), Eli Lilly (37.98×), and Amanda Seyfried (11.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Medicine audiences in United States

See Novo Nordisk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Novo Nordisk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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