Novo Nordisk Audience in United States

Novo Nordisk logo

Novo Nordisk has an estimated audience of 1,317,802 people in United States. 54.2% are female, 45.8% are male, average age 49.0. Top regions: California, North Carolina, New York. Top brand affinities: Blain's Farm and Fleet, Yacht racing, Edward Norton, Eli Lilly, Chase (bank).

The average Novo Nordisk fan in United States is 49.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, North Carolina, New York. Top brand affinities include Blain's Farm and Fleet, Yacht racing, Edward Norton, with strongest over-indexing on Blain's Farm and Fleet (69.88× the country average). Demographically, the Novo Nordisk audience skews balanced with an average age of 49.0, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of Novo Nordisk fans

Demographic split for Novo Nordisk audience in United States
MetricValue
Female54.2%
Male45.8%
Average age49.0
Estimated audience size1,317,802

Audience persona

The typical Novo Nordisk fan in United States is balanced, around 49.0 years old, with strong Family Orientation tendencies and a notable affinity for Blain's Farm and Fleet.

Top regions in United States

Top regions ranked by reach for Novo Nordisk in United States
RegionReachAffinity
California141,2090.97×
North Carolina106,3912.68×
New York106,3241.44×
Texas96,9180.86×
Florida78,6010.88×
New Jersey70,6972.11×
Massachusetts69,7162.69×
Pennsylvania55,6781.25×
Illinois47,2661.08×
Georgia37,9150.93×
Indiana37,7821.57×
Virginia37,4251.17×
Ohio33,4980.83×
Michigan27,5080.8×
Maryland26,1471.15×
Washington24,0440.91×
Tennessee21,6360.82×
South Carolina19,7190.99×
Colorado19,5710.94×
Missouri17,7750.84×
Arizona17,5350.65×
Minnesota15,8290.84×
Wisconsin15,3540.77×
Connecticut14,3191.08×
Kentucky13,1870.8×
Alabama12,9280.7×
Louisiana11,7990.69×
Oregon11,4510.76×
Oklahoma10,4780.72×
New Hampshire10,4532.01×
Iowa9,5250.88×
Washington, District of Columbia8,7862.22×
Nevada8,3560.66×
Kansas7,8980.76×
Mississippi7,5010.69×
Utah7,3600.62×
Arkansas7,3010.67×
Rhode Island4,6311.1×
Nebraska4,4240.67×
West Virginia4,3450.71×
Maine4,2310.9×
Idaho4,0870.62×
Hawaii3,6280.64×
Vermont3,5181.52×
Delaware3,3610.92×
New Mexico3,2260.49×
Montana2,3240.64×
South Dakota1,9050.63×
North Dakota1,5830.58×
Alaska1,4610.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Novo Nordisk audience
BrandAffinityCategory
Blain's Farm and Fleet69.88×Shopping
Yacht racing65.7×Sports
Edward Norton31.84×Movies & TV
Eli Lilly37.98×Health
Chase (bank)5.95×Business & Career
Crazy, Stupid, Love.20.96×Movies & TV
Amanda Seyfried11.88×Movies & TV
Highmark43.32×Health
Amber Rose24.12×Fashion & Accessoires
Cinema of Italy28.96×Movies & TV
Cigna11.25×Business & Career
Joe Manganiello12.11×Movies & TV
Becton Dickinson25.51×Business & Career
Jeff Goldblum10.29×Movies & TV
Samurai Champloo22.14×Movies & TV
Bret Michaels12.83×Music & Radio
Regions Financial Corporation27.31×Business & Career
In the Mood for Love19.49×Movies & TV
HotPads.com43.47×Home & Garden
Sugar substitute3.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Novo Nordisk audience
TraitClusterScore
Family OrientationCONSERVATISM1.93
SustainabilityBALANCE1.89
Career OrientationPOWER1.88
Price SensitivityPREMIUM1.75
Need for SecurityCONSERVATISM1.54
Convenience OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Novo Nordisk
CountryShare
Germany17.9%
United States12.6%
Denmark11.9%

See Novo Nordisk audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does Novo Nordisk have in United States?

Novo Nordisk has an estimated audience of 1,317,802 people in United States, concentrated in California and North Carolina.

What is the gender split and age of Novo Nordisk fans?

54.2% of Novo Nordisk fans are female, 45.8% are male, with an average age of 49.0 years.

Which brands do Novo Nordisk fans like most?

Novo Nordisk fans show strongest brand affinity for Blain's Farm and Fleet (69.88×), Yacht racing (65.7×), and Edward Norton (31.84×) over the country average.

Where do Novo Nordisk fans live in United States?

Novo Nordisk fans in United States are most concentrated in California (reach 141,209), North Carolina (reach 106,391), and New York (reach 106,324). These three regions account for the largest share of the active audience.

What other brands do Novo Nordisk fans also like?

Beyond Novo Nordisk itself, the audience over-indexes on Yacht racing (65.7×), Edward Norton (31.84×), Eli Lilly (37.98×), and Chase (bank) (5.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Novo Nordisk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.