Highmark Audience in United States

Highmark has an estimated audience of 562,569 people in United States. 51.8% are female, 48.2% are male, average age 43.4. Top regions: Pennsylvania, New York, Delaware. Top brand affinities: Enterprise Rent-A-Car, Cigna, Hair Cuttery, Google Maps, Crédit Agricole.

The average Highmark fan in United States is 43.4 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, Delaware. Top brand affinities include Enterprise Rent-A-Car, Cigna, Hair Cuttery, with strongest over-indexing on Enterprise Rent-A-Car (29.88× the country average). Demographically, the Highmark audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Charity

Demographics of Highmark fans

Demographic split for Highmark audience in United States
MetricValue
Female51.8%
Male48.2%
Average age43.4
Estimated audience size562,569

Audience persona

The typical Highmark fan in United States is balanced, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Highmark in United States
RegionReachAffinity
Pennsylvania254,82013.45×
New York49,5711.58×
Delaware18,00511.6×
West Virginia17,2956.6×
Florida15,6320.41×
Texas15,5430.32×
Ohio11,9620.69×
California11,9200.19×
Virginia9,2580.68×
New Jersey8,6440.6×
North Carolina6,7970.4×
Illinois6,5490.35×
Maryland6,4620.67×
Georgia6,1330.35×
Indiana5,5020.54×
Michigan4,3140.29×
Tennessee3,8180.34×
Massachusetts3,7940.34×
Minnesota3,3400.41×
South Carolina3,3390.39×
Colorado3,1500.36×
Washington3,0520.27×
Kentucky2,9930.42×
Arizona2,8900.25×
Missouri2,6600.29×
Louisiana2,5650.35×
Connecticut2,1860.39×
Wisconsin2,1410.25×
Utah2,1300.42×
Alabama1,8690.24×
South Dakota1,8321.41×
Oregon1,5380.24×
Nevada1,4670.27×
Oklahoma1,3300.21×
Iowa1,2440.27×
Arkansas1,2260.26×
Nebraska1,2030.43×
Mississippi1,1040.24×
Washington, District of Columbia1,0660.63×
Kansas9950.22×
Idaho9850.35×
New Hampshire8790.4×
Maine7000.35×
Wyoming6200.74×
Alaska4130.34×
New Mexico3820.14×
Montana3690.24×
Rhode Island3630.2×
Vermont3080.31×
North Dakota2340.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Highmark audience
BrandAffinityCategory
Enterprise Rent-A-Car29.88×Cars & Mobility
Cigna44.08×Business & Career
Hair Cuttery46.02×Beauty & Wellness
Google Maps9.02×Internet & Social Media
Crédit Agricole149.94×Business & Career
Indeed.com8.81×Business & Career
Société Générale176.65×Business & Career
Capital One8.13×Business & Career
Dazed & Confused (magazine)36.67×Fashion & Accessoires
Novo Nordisk50.74×Health
NASDAQ9.96×Business & Career
DuckDuckGo14.14×Internet & Social Media
Alamo Rent a Car29.26×Cars & Mobility
Fiverr21.72×Business & Career
CarGurus8.35×Cars & Mobility
Google News7.52×News
Bruce Willis8.27×Movies & TV
Aaron Rodgers7.02×Sports
Ice Age (franchise)23.31×Movies & TV
Circle K7.46×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Highmark audience
TraitClusterScore
Career OrientationPOWER2.81
Family OrientationCONSERVATISM1.77
Convenience OrientationPREMIUM1.46
Price SensitivityPREMIUM1.28
Need for SecurityCONSERVATISM1.27
PatriotismCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Highmark
CountryShare
United States90.4%
India2.6%
Canada1.8%

See Highmark audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Highmark have in United States?

Highmark has an estimated audience of 562,569 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Highmark fans?

51.8% of Highmark fans are female, 48.2% are male, with an average age of 43.4 years.

Which brands do Highmark fans like most?

Highmark fans show strongest brand affinity for Enterprise Rent-A-Car (29.88×), Cigna (44.08×), and Hair Cuttery (46.02×) over the country average.

Where do Highmark fans live in United States?

Highmark fans in United States are most concentrated in Pennsylvania (reach 254,820), New York (reach 49,571), and Delaware (reach 18,005). These three regions account for the largest share of the active audience.

What other brands do Highmark fans also like?

Beyond Highmark itself, the audience over-indexes on Cigna (44.08×), Hair Cuttery (46.02×), Google Maps (9.02×), and Crédit Agricole (149.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Highmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.