Cigna Audience in United States

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Cigna has an estimated audience of 5,352,556 people in United States. 56.6% are female, 43.4% are male, average age 47.3. Top regions: Texas, Florida, California. Top brand affinities: The Wire (magazine), Aetna, Michael Sheen, Hugh Laurie, Sharon Osbourne.

The average Cigna fan in United States is 47.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include The Wire (magazine), Aetna, Michael Sheen, with strongest over-indexing on The Wire (magazine) (41.19× the country average). Demographically, the Cigna audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Cigna fans

Demographic split for Cigna audience in United States
MetricValue
Female56.6%
Male43.4%
Average age47.3
Estimated audience size5,352,556

Audience persona

The typical Cigna fan in United States is more female, around 47.3 years old, with strong Career Orientation tendencies and a notable affinity for The Wire (magazine).

Top regions in United States

Top regions ranked by reach for Cigna in United States
RegionReachAffinity
Texas592,2161.29×
Florida576,1051.59×
California504,3870.86×
New York353,7971.18×
Georgia293,2101.78×
Tennessee227,1832.12×
North Carolina223,2451.39×
Colorado208,2872.47×
Virginia201,1091.54×
New Jersey196,5251.44×
Illinois181,2301.02×
Pennsylvania157,8200.88×
Arizona155,7901.43×
Ohio138,1430.84×
Maryland131,5661.43×
Connecticut109,8582.05×
Missouri108,6051.26×
Massachusetts98,8680.94×
South Carolina85,1251.06×
Washington77,8650.73×
Michigan70,2170.5×
Indiana65,7040.67×
Mississippi59,2051.34×
Utah55,6411.16×
Oregon53,4660.87×
Alabama53,2470.71×
Louisiana45,0950.65×
Nevada40,4060.78×
Oklahoma39,9500.67×
Minnesota39,7100.52×
Wisconsin39,3390.49×
Kentucky38,7260.58×
Arkansas34,2760.78×
New Hampshire31,8151.51×
Kansas31,0000.73×
Washington, District of Columbia23,8041.48×
Maine22,9951.2×
Idaho17,4520.65×
Iowa16,8580.38×
Wyoming14,5631.84×
West Virginia13,6850.55×
New Mexico13,4690.5×
Delaware13,0010.88×
Vermont12,9411.38×
Nebraska12,3560.46×
Montana9,3540.63×
Rhode Island9,3330.55×
Hawaii5,1160.22×
South Dakota4,5810.37×
Alaska4,1700.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cigna audience
BrandAffinityCategory
The Wire (magazine)41.19×Fashion & Accessoires
Aetna24.74×Business & Career
Michael Sheen43.42×Movies & TV
Hugh Laurie33.79×Movies & TV
Sharon Osbourne15.21×Movies & TV
Gala36.57×News
Chase (bank)5.05×Business & Career
Eli Lilly28.13×Health
Highmark37×Health
Humana13.58×Health
Antique furniture9.47×Home & Garden
Kaiser Permanente9.14×Business & Career
Cinema of Italy24.35×Movies & TV
David Walliams40.41×Movies & TV
DocuSign6.57×Technology & Electronics
MongoDB20.7×Technology & Electronics
The UPS Store2.57×Shopping
Dachshund racing26.04×Pets & Animals
Personal finance1.52×Business & Career
Marshalls2.38×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cigna audience
TraitClusterScore
Career OrientationPOWER2.56
Family OrientationCONSERVATISM1.5
Quality AwarenessPREMIUM1.49
Price SensitivityPREMIUM1.45
Need for SecurityCONSERVATISM1.4
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Cigna
CountryShare
United States78.6%
Hong Kong2.6%
Thailand2.1%

See Cigna audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Cigna have in United States?

Cigna has an estimated audience of 5,352,556 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Cigna fans?

56.6% of Cigna fans are female, 43.4% are male, with an average age of 47.3 years.

Which brands do Cigna fans like most?

Cigna fans show strongest brand affinity for The Wire (magazine) (41.19×), Aetna (24.74×), and Michael Sheen (43.42×) over the country average.

Where do Cigna fans live in United States?

Cigna fans in United States are most concentrated in Texas (reach 592,216), Florida (reach 576,105), and California (reach 504,387). These three regions account for the largest share of the active audience.

What other brands do Cigna fans also like?

Beyond Cigna itself, the audience over-indexes on Aetna (24.74×), Michael Sheen (43.42×), Hugh Laurie (33.79×), and Sharon Osbourne (15.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cigna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.