Rascasse Audience Intelligence

Cigna Target Market in United States

A data profile of the people who buy, follow and care about Cigna in United States — modelled from more than twelve digital signal sources. Cigna has an estimated audience of 5,356,004 people in United States.

#6among Insurances in United States#643among Brand in United States#581in Business & Career

The average Cigna fan in United States is 47.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include The Wire (magazine), Aetna, Michael Sheen, with strongest over-indexing on The Wire (magazine) (41.19× the country average).

Demographically, the Cigna audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cigna fan in United States is more female, around 47.3 years old, with strong Career Orientation tendencies and a notable affinity for The Wire (magazine).

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cigna profile in United States.

Audience size
5.4M
in United States
Gender
56.6%♀
43.4% male
Age
47.3
average years
Country rank
#6287
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cigna

56.6% are female, 43.4% are male, average age 47.3.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Cigna audience in United States
MetricValue
Female56.6%
Male43.4%
Average age47.3
Estimated audience size5,356,004
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Cigna audience in United States
Age bracketShare%
16-198%
20-2911%
30-3915%
40-4923%
50+43%
Fig. 04

Worldwide distribution

77.5%

of the worldwide Cigna audience comes from United States.

Worldwide audience distribution share by country for Cigna
CountryShare
United States77.5%
Spain2.6%
Hong Kong2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cigna audience in United States is strongest.

Fig. 05

Top regions by affinity

Cigna customers by region in United States
#RegionReachAffinity×
01Colorado~200K2.33×
02Tennessee~200K2.06×
03Connecticut~100K2.06×
04Wyoming~20K2.00×
05New Hampshire~40K1.70×
06Georgia~300K1.68×
07Florida~600K1.56×
08Virginia~200K1.53×
09Washington, District of Columbia~20K1.52×
10Vermont~10K1.51×
11Maryland~100K1.46×
12New Jersey~200K1.41×
13Arizona~200K1.39×
14Mississippi~60K1.38×
15North Carolina~200K1.31×
16Texas~600K1.25×
17Missouri~100K1.23×
18Maine~20K1.22×
19Utah~50K1.12×
20New York~300K1.11×
21South Carolina~80K1.00×
22Illinois~200K0.94×
23Delaware~10K0.92×
24Massachusetts~90K0.90×
25Oregon~50K0.89×
26Pennsylvania~100K0.83×
27California~500K0.81×
28Arkansas~40K0.81×
29Ohio~100K0.80×
30Washington~80K0.76×
31Kansas~30K0.76×
32Nevada~40K0.74×
33Alabama~50K0.71×
34Indiana~70K0.68×
35Idaho~20K0.68×
36Montana~10K0.68×
37Louisiana~50K0.66×
38Oklahoma~40K0.64×
39Rhode Island~10K0.60×
40West Virginia~10K0.59×
41Minnesota~40K0.56×
42Kentucky~40K0.56×
43New Mexico~20K0.56×
44Michigan~70K0.48×
45Wisconsin~40K0.48×
46Nebraska~10K0.48×
47South Dakota~5K0.43×
48Alaska~5K0.43×
49Iowa~20K0.40×
50Hawaii~6K0.27×
Fig. 06

Affinity by region

Affinity by region — Cigna, United States
0.27×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cigna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cigna audience
#·InterestCategoryAffinity×
01Michael SheenMovies & TV43.42×
02The Wire (magazine)Fashion & Accessoires41.19×
03David WalliamsMovies & TV40.41×
04HighmarkHealth37.00×
05Hugh LaurieMovies & TV33.79×
06Eli LillyHealth28.13×
07Dachshund racingPets & Animals26.04×
08AetnaBusiness & Career24.74×
09Cinema of ItalyMovies & TV24.35×
10MongoDBTechnology & Electronics20.70×
11Becton DickinsonBusiness & Career18.97×
12Sharon OsbourneMovies & TV15.21×
13HumanaHealth13.58×
14Mutual of OmahaBusiness & Career12.44×
15Antique furnitureHome & Garden9.47×
16Kaiser PermanenteBusiness & Career9.14×
17DocuSignTechnology & Electronics6.57×
18The UPS StoreShopping2.57×
19MarshallsFashion & Accessoires2.38×
20Personal financeBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cigna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cigna audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.65×
Community OrientationOPEN1.53×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cigna audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.95×
Risk AppetiteTHRILL0.97×
Luxury OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cigna's target market in United States?

Cigna's target market in United States covers an estimated 5,356,004 people, concentrated in Texas and Florida.

02

What is the gender split and age of Cigna customers?

56.6% of the Cigna audience are female, 43.4% are male, with an average age of 47.3 years.

03

Which brands do Cigna fans like most?

Cigna fans show strongest brand affinity for The Wire (magazine) (41.19×), Aetna (24.74×), and Michael Sheen (43.42×) over the country average.

04

Where do Cigna fans live in United States?

Cigna fans in United States are most concentrated in Texas (reach ~600K), Florida (reach ~600K), and California (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Cigna fans also like?

Beyond Cigna itself, the audience over-indexes on Aetna (24.74×), Michael Sheen (43.42×), Hugh Laurie (33.79×), and Sharon Osbourne (15.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Cigna audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cigna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →