The Wire (magazine) Audience in United States

The Wire (magazine) has an estimated audience of 2,394,354 people in United States. 58.7% are female, 41.3% are male, average age 43.2. Top regions: California, Texas, New York. Top brand affinities: Cigna, Autism Awareness, Diabetes mellitus awareness, Bernie Mac, Microblogging.

The average The Wire (magazine) fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cigna, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Cigna (44.08× the country average). Demographically, the The Wire (magazine) audience skews more female with an average age of 43.2, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Demographics of The Wire (magazine) fans

Demographic split for The Wire (magazine) audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.2
Estimated audience size2,394,354

Audience persona

The typical The Wire (magazine) fan in United States is more female, around 43.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cigna.

Top regions in United States

Top regions ranked by reach for The Wire (magazine) in United States
RegionReachAffinity
California261,4780.99×
Texas203,1350.99×
New York179,8171.34×
Florida145,2760.9×
Pennsylvania105,4461.31×
Illinois102,4621.28×
Georgia90,2391.22×
North Carolina83,6121.16×
Ohio81,9461.11×
Maryland78,7351.91×
New Jersey77,4451.27×
Virginia72,1781.24×
Michigan70,3491.12×
Massachusetts64,2541.36×
Washington48,3891.01×
Tennessee48,0211×
Arizona45,2410.93×
Indiana43,3070.99×
South Carolina38,7651.08×
Missouri38,7031×
Louisiana36,6051.19×
Alabama35,9061.07×
Colorado35,1100.93×
Wisconsin33,9000.94×
Minnesota33,5170.98×
Connecticut30,8771.29×
Kentucky28,7600.96×
Oregon26,1840.95×
Nevada22,0490.95×
Oklahoma21,2370.8×
Mississippi19,9861.01×
Arkansas17,5590.89×
Kansas15,9500.85×
Iowa15,6720.79×
Utah14,8270.69×
Washington, District of Columbia11,6741.62×
Nebraska10,5370.88×
Rhode Island8,6011.13×
New Hampshire8,5660.91×
West Virginia8,2230.74×
New Mexico7,9560.66×
Delaware7,8881.19×
Idaho7,8480.65×
Maine7,5380.88×
Hawaii6,6630.65×
Montana4,9230.74×
Vermont3,8420.91×
Alaska3,7800.74×
North Dakota3,3020.67×
South Dakota3,2430.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wire (magazine) audience
BrandAffinityCategory
Cigna44.08×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Bernie Mac26.19×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Bounce TV31.36×Movies & TV
Income tax13.19×Business & Career
Planet Fitness3.98×Sports
Diaper bag5.8×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
PostgreSQL46.34×Technology & Electronics
Houston Astros5.83×Sports
San Antonio Spurs5.59×Sports
Maine Coon5.99×Pets & Animals
Bass guitar3.1×Music & Radio
Bachelor of Business Administration22.89×Business & Career
Golf Channel3.42×Sports
Scandal (TV series)8.39×Movies & TV
Metaphysics3.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wire (magazine) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.58
Urban LifestyleOPEN1.48
TraditionCONSERVATISM1.41
Convenience OrientationPREMIUM1.37
SpiritualityBALANCE1.32
Risk AppetiteTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for The Wire (magazine)
CountryShare
United States28.9%
India8.5%
France7.2%

See The Wire (magazine) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does The Wire (magazine) have in United States?

The Wire (magazine) has an estimated audience of 2,394,354 people in United States, concentrated in California and Texas.

What is the gender split and age of The Wire (magazine) fans?

58.7% of The Wire (magazine) fans are female, 41.3% are male, with an average age of 43.2 years.

Which brands do The Wire (magazine) fans like most?

The Wire (magazine) fans show strongest brand affinity for Cigna (44.08×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do The Wire (magazine) fans live in United States?

The Wire (magazine) fans in United States are most concentrated in California (reach 261,478), Texas (reach 203,135), and New York (reach 179,817). These three regions account for the largest share of the active audience.

What other brands do The Wire (magazine) fans also like?

Beyond The Wire (magazine) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Bernie Mac (26.19×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wire (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.