Rascasse Audience Intelligence

The Wire (magazine) Audience Demographics in United States

The Wire (magazine) has an estimated audience of 2.5M people in United States.

#352among websites & media in United States
#549in Fashion & Accessoires

The average The Wire (magazine) fan in United States is 44.0 years old, more female, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Cigna, Bounce TV, Bernie Mac, with strongest over-indexing on Cigna (41.19× the country average).

Demographically, the The Wire (magazine) audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

The typical The Wire (magazine) fan in United States is more female, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Cigna.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.5M
in United States
Gender
58.7%♀
41.3% male
Age
44.0
average years
Country rank
#12076
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of The Wire (magazine)

58.7% are female, 41.3% are male, average age 44.0.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for The Wire (magazine) audience in United States
MetricValue
Female58.7%
Male41.3%
Average age44.0
Estimated audience size2.5M
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the The Wire (magazine) audience in United States
Age bracketShare%
16-2414%
25-3414%
35-4418%
45-5424%
55+30%
Fig. 04

Worldwide distribution

21.2%

of the worldwide The Wire (magazine) audience comes from United States.

Worldwide audience distribution share by country for The Wire (magazine)
CountryShare
United States21.2%
India6.1%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Wire (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~90K1.90×
02Washington, District of Columbia~8K1.60×
03Massachusetts~70K1.34×
04Pennsylvania~100K1.28×
05Connecticut~30K1.28×
06Delaware~10K1.28×
07New York~200K1.27×
08New Jersey~90K1.25×
09Illinois~100K1.22×
10Virginia~80K1.17×
11Rhode Island~9K1.17×
12Louisiana~40K1.16×
13Georgia~100K1.15×
14North Carolina~90K1.13×
15Michigan~80K1.10×
16South Carolina~40K1.08×
17Alabama~40K1.07×
18Ohio~90K1.06×
19Mississippi~20K1.03×
20Missouri~50K0.99×
21Washington~60K0.98×
22Tennessee~50K0.98×
23Indiana~50K0.98×
24Minnesota~40K0.98×
25Vermont~5K0.98×
26New Hampshire~10K0.97×
27Kentucky~30K0.96×
28Oregon~30K0.96×
29Texas~200K0.94×
30Wisconsin~40K0.94×
31California~300K0.93×
32Nevada~20K0.93×
33Maine~10K0.93×
34Arizona~50K0.91×
35Colorado~40K0.91×
36Arkansas~20K0.91×
37Nebraska~10K0.89×
38Florida~100K0.88×
39Kansas~20K0.86×
40Alaska~4K0.83×
41Oklahoma~20K0.82×
42Iowa~20K0.81×
43West Virginia~10K0.80×
44Montana~6K0.78×
45North Dakota~4K0.74×
46New Mexico~10K0.72×
47Utah~20K0.68×
48Idaho~9K0.68×
49Hawaii~7K0.66×
50South Dakota~4K0.66×
Fig. 06

Affinity by region

Affinity by region — The Wire (magazine), United States
0.66×1.00×1.90×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Wire (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01CignaBusiness & Career41.19×
02Bounce TVMovies & TV38.37×
03Bernie MacMovies & TV30.47×
04Real SociedadSports18.13×
05Berlin WallTravel & Leisure8.73×
06Scorpions (band)Music & Radio7.89×
07Bob DylanMusic & Radio7.37×
08Maine CoonPets & Animals6.90×
09Houston AstrosSports5.58×
10San Antonio SpursSports5.10×
11Anne HathawayMovies & TV4.43×
12Microwave ovenHome & Garden3.50×
13Diaper bagKids & Family3.48×
14Planet FitnessSports2.77×
15Britney SpearsMusic & Radio2.54×
16Burger KingFood & Beverages2.06×
17Dolly PartonMusic & Radio2.01×
18BaseballSports1.64×
19CNNNews1.60×
20Alcoholic beveragesFood & Beverages1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Wire (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Wire (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Urban LifestyleOPEN1.58×
TraditionCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Wire (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
Family OrientationCONSERVATISM0.53×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Wire (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-wire-magazine-148324” · Methodology