Rascasse Audience Intelligence

The Wire (magazine) Audience in United States

A data profile of the people who buy, follow and care about The Wire (magazine) in United States — modelled from more than twelve digital signal sources. The Wire (magazine) has an estimated audience of 2,416,010 people in United States.

#361among Website / Newspaper / Magazine in United States#558in Fashion & Accessoires

The average The Wire (magazine) fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cigna, Bernie Mac, Bounce TV, with strongest over-indexing on Cigna (41.19× the country average).

Demographically, the The Wire (magazine) audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wire (magazine) fan in United States is more female, around 43.2 years old, with strong Spirituality tendencies and a notable affinity for Cigna.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wire (magazine) profile in United States.

Audience size
2.4M
in United States
Gender
58.7%♀
41.3% male
Age
43.2
average years
Country rank
#12221
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Wire (magazine)

58.7% are female, 41.3% are male, average age 43.2.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for The Wire (magazine) audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.2
Estimated audience size2,416,010
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the The Wire (magazine) audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

28.5%

of the worldwide The Wire (magazine) audience comes from United States.

Worldwide audience distribution share by country for The Wire (magazine)
CountryShare
United States28.5%
India7.6%
France7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wire (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wire (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~80K1.90×
02Washington, District of Columbia~10K1.60×
03Massachusetts~60K1.34×
04Pennsylvania~100K1.28×
05Connecticut~30K1.28×
06Delaware~8K1.28×
07New York~200K1.27×
08New Jersey~80K1.25×
09Illinois~100K1.22×
10Virginia~70K1.17×
11Rhode Island~9K1.17×
12Louisiana~40K1.16×
13Georgia~90K1.15×
14North Carolina~80K1.13×
15Michigan~70K1.10×
16South Carolina~40K1.08×
17Alabama~40K1.07×
18Ohio~80K1.06×
19Mississippi~20K1.03×
20Missouri~40K0.99×
21Tennessee~50K0.98×
22Washington~50K0.98×
23Indiana~40K0.98×
24Minnesota~30K0.98×
25Vermont~4K0.98×
26New Hampshire~9K0.97×
27Kentucky~30K0.96×
28Oregon~30K0.96×
29Texas~200K0.94×
30Wisconsin~30K0.94×
31California~200K0.93×
32Nevada~20K0.93×
33Maine~8K0.93×
34Arizona~40K0.91×
35Colorado~30K0.91×
36Arkansas~20K0.91×
37Nebraska~10K0.89×
38Florida~100K0.88×
39Kansas~20K0.86×
40Alaska~4K0.83×
41Oklahoma~20K0.82×
42Iowa~20K0.81×
43West Virginia~9K0.80×
44Montana~5K0.78×
45North Dakota~4K0.74×
46New Mexico~9K0.72×
47Utah~10K0.68×
48Idaho~8K0.68×
49Hawaii~7K0.66×
50South Dakota~4K0.66×
Fig. 06

Affinity by region

Affinity by region — The Wire (magazine), United States
0.66×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wire (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wire (magazine) audience
#·InterestCategoryAffinity×
01CignaBusiness & Career41.19×
02Bounce TVMovies & TV38.37×
03Bernie MacMovies & TV30.47×
04Real SociedadSports18.13×
05Berlin WallTravel & Leisure8.73×
06Scorpions (band)Music & Radio7.89×
07Bob DylanMusic & Radio7.37×
08Maine CoonPets & Animals6.90×
09Houston AstrosSports5.58×
10San Antonio SpursSports5.10×
11Anne HathawayMovies & TV4.43×
12Microwave ovenHome & Garden3.50×
13Diaper bagKids & Family3.48×
14Planet FitnessSports2.77×
15Burger KingFood & Beverages2.06×
16Horror moviesMovies & TV1.98×
17BeerFood & Beverages1.67×
18BaseballSports1.64×
19American footballSports1.55×
20Alcoholic beveragesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wire (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wire (magazine) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Urban LifestyleOPEN1.58×
TraditionCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wire (magazine) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
Family OrientationCONSERVATISM0.53×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wire (magazine) have in United States?

The Wire (magazine) has an estimated audience of 2,416,010 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Wire (magazine) fans?

58.7% of The Wire (magazine) fans are female, 41.3% are male, with an average age of 43.2 years.

03

Which brands do The Wire (magazine) fans like most?

The Wire (magazine) fans show strongest brand affinity for Cigna (41.19×), Bernie Mac (30.47×), and Bounce TV (38.37×) over the country average.

04

Where do The Wire (magazine) fans live in United States?

The Wire (magazine) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Wire (magazine) fans also like?

Beyond The Wire (magazine) itself, the audience over-indexes on Bernie Mac (30.47×), Bounce TV (38.37×), Maine Coon (6.9×), and San Antonio Spurs (5.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Wire (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wire (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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