Dachshund racing Audience in United States

Dachshund racing logo

Dachshund racing has an estimated audience of 438,303 people in United States. 67.8% are female, 32.2% are male, average age 41.5. Top regions: California, Texas, Ohio. Top brand affinities: Product design, UK garage, Electrolyte, Isometric exercise, Stamp collecting.

The average Dachshund racing fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Product design, UK garage, Electrolyte, with strongest over-indexing on Product design (6.87× the country average). Demographically, the Dachshund racing audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dachshund racing fans

Demographic split for Dachshund racing audience in United States
MetricValue
Female67.8%
Male32.2%
Average age41.5
Estimated audience size438,303

Audience persona

The typical Dachshund racing fan in United States is more female, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Dachshund racing in United States
RegionReachAffinity
California81,5481.69×
Texas79,2472.1×
Ohio16,4981.22×
Florida16,4440.55×
Louisiana15,6052.76×
Virginia11,5571.08×
New York9,8230.4×
Pennsylvania9,2920.63×
Tennessee8,8441.01×
Georgia8,7260.65×
North Carolina8,3290.63×
Illinois8,2170.56×
Washington8,2060.93×
Minnesota8,0811.29×
Kentucky8,0111.46×
Missouri7,1161.01×
Michigan6,8660.6×
Indiana6,7440.84×
Wisconsin6,6451.01×
New Jersey6,3260.57×
Alabama6,2251.02×
Arizona6,0440.68×
Utah5,6451.44×
Mississippi5,0151.39×
Colorado4,8460.7×
Oregon4,7320.94×
Oklahoma4,7010.97×
Maryland3,8890.52×
Iowa3,1520.87×
South Dakota3,0873.05×
Arkansas2,9310.81×
Kansas2,6160.76×
South Carolina2,5830.39×
New Mexico2,4481.11×
Washington, District of Columbia2,1301.62×
Massachusetts2,1220.25×
Nevada2,0050.47×
West Virginia1,9610.96×
Nebraska1,8460.84×
Connecticut1,3160.3×
Alaska1,3051.39×
North Dakota1,2751.42×
Montana1,2321.01×
Idaho1,2070.55×
Delaware1,1640.96×
Hawaii1,1530.61×
New Hampshire1,0770.62×
Wyoming1,0581.63×
Rhode Island1,0400.75×
Maine1,0390.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dachshund racing audience
BrandAffinityCategory
Product design6.87×Business & Career
UK garage12.72×Music & Radio
Electrolyte7.93×Health
Isometric exercise14.15×Sports
Stamp collecting7.06×Home & Garden
Collectable2.26×Kids & Family
Google Home8.78×Technology & Electronics
Hibachi9.43×Food & Beverages
Penn & Teller8.88×Movies & TV
Nebraska Cornhuskers football3.62×Sports
JDSU2.53×Business & Career
Nipsey Hussle4.45×Music & Radio
Vocal harmony3.38×Music & Radio
Home staging3.65×Home & Garden
Kay Arthur15.7×Literature
Jaws3.71×Movies & TV
Jesse Plemons2.26×Movies & TV
Mothercare2.12×Kids & Family
Stay at Home Mum7.97×Kids & Family
Goop3.14×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dachshund racing audience
TraitClusterScore
Need for SecurityCONSERVATISM2.94
Pet OwnershipJOY2.04
CreativityOPEN1.36
Luxury OrientationPREMIUM1.31
Family OrientationCONSERVATISM1.23
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Dachshund racing
CountryShare
United States37.8%
Japan9.2%
United Kingdom8.2%

See Dachshund racing audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dachshund racing have in United States?

Dachshund racing has an estimated audience of 438,303 people in United States, concentrated in California and Texas.

What is the gender split and age of Dachshund racing fans?

67.8% of Dachshund racing fans are female, 32.2% are male, with an average age of 41.5 years.

Which brands do Dachshund racing fans like most?

Dachshund racing fans show strongest brand affinity for Product design (6.87×), UK garage (12.72×), and Electrolyte (7.93×) over the country average.

Where do Dachshund racing fans live in United States?

Dachshund racing fans in United States are most concentrated in California (reach 81,548), Texas (reach 79,247), and Ohio (reach 16,498). These three regions account for the largest share of the active audience.

What other brands do Dachshund racing fans also like?

Beyond Dachshund racing itself, the audience over-indexes on UK garage (12.72×), Electrolyte (7.93×), Isometric exercise (14.15×), and Stamp collecting (7.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dachshund racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.