Petfinder Audience in United States

Petfinder logo

Petfinder has an estimated audience of 5,615,946 people in United States. 73.5% are female, 26.5% are male, average age 45.3. Top regions: California, New York, Michigan. Top brand affinities: IAM (band), Sparkler, Petco, Edith Wharton, Banfield Pet Hospital.

The average Petfinder fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Michigan. Top brand affinities include IAM (band), Sparkler, Petco, with strongest over-indexing on IAM (band) (41.52× the country average). Demographically, the Petfinder audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Website / Newspaper / Magazine

Demographics of Petfinder fans

Demographic split for Petfinder audience in United States
MetricValue
Female73.5%
Male26.5%
Average age45.3
Estimated audience size5,615,946

Audience persona

The typical Petfinder fan in United States is more female, around 45.3 years old, with strong Pet Ownership tendencies and a notable affinity for IAM (band).

Top regions in United States

Top regions ranked by reach for Petfinder in United States
RegionReachAffinity
California336,8440.55×
New York265,9610.85×
Michigan264,3721.8×
Florida258,8320.68×
Ohio256,2511.48×
Pennsylvania244,0701.29×
Illinois232,3341.24×
Texas231,9220.48×
Massachusetts177,3271.6×
New Jersey163,5801.15×
North Carolina153,7530.91×
Indiana148,9191.45×
Wisconsin144,0921.71×
Virginia134,9770.99×
Washington128,7201.14×
Georgia120,4380.7×
Minnesota120,1301.49×
Tennessee110,2570.98×
Missouri105,0811.16×
Connecticut93,0011.65×
Maryland92,6940.96×
Kentucky84,0971.19×
Colorado81,2790.92×
Oregon74,5481.16×
South Carolina68,1590.81×
Arizona65,4080.57×
Iowa63,0291.36×
New Hampshire50,2522.27×
Alabama48,4040.62×
Louisiana44,5720.62×
Oklahoma44,3170.71×
Kansas43,5910.98×
Arkansas38,9350.84×
West Virginia30,6151.17×
Maine30,3091.51×
Rhode Island28,3061.58×
Nevada26,5260.49×
Nebraska25,7750.92×
Utah23,2760.46×
Mississippi21,4740.46×
Vermont20,5492.08×
Idaho18,0470.64×
Montana14,3690.92×
New Mexico11,5090.41×
Delaware10,4760.68×
Washington, District of Columbia10,3650.61×
North Dakota7,8910.68×
Wyoming7,4880.9×
South Dakota7,0140.54×
Alaska5,9650.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Petfinder audience
BrandAffinityCategory
IAM (band)41.52×Music & Radio
Sparkler35.07×Kids & Family
Petco3.26×Shopping
Edith Wharton34.35×Literature
Banfield Pet Hospital19.6×Health
Westminster Kennel Club Dog Show12.92×Pets & Animals
Hefty15.51×Home & Garden
Dog agility5.99×Pets & Animals
VCA Animal Hospitals24.87×Health
Pet sitting3.48×Pets & Animals
The Beach Boys5.03×Music & Radio
Cane Corso4.83×Food & Beverages
Pet insurance7.23×Pets & Animals
National Car Rental5.68×Cars & Mobility
Dog sled23.81×Pets & Animals
Adopt-a-Pet.com9.05×Pets & Animals
Dog breed1.6×Pets & Animals
YouTube Music2.12×Internet & Social Media
Livestock1.52×Pets & Animals
Sled dog racing19.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Petfinder audience
TraitClusterScore
Pet OwnershipJOY1.65
Community OrientationOPEN1.5
Family OrientationCONSERVATISM1.44
PatriotismCONSERVATISM1.35
IndulgenceJOY1.25
SpiritualityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Petfinder
CountryShare
United States89.8%
Canada2.1%
Japan1.3%

See Petfinder audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Petfinder have in United States?

Petfinder has an estimated audience of 5,615,946 people in United States, concentrated in California and New York.

What is the gender split and age of Petfinder fans?

73.5% of Petfinder fans are female, 26.5% are male, with an average age of 45.3 years.

Which brands do Petfinder fans like most?

Petfinder fans show strongest brand affinity for IAM (band) (41.52×), Sparkler (35.07×), and Petco (3.26×) over the country average.

Where do Petfinder fans live in United States?

Petfinder fans in United States are most concentrated in California (reach 336,844), New York (reach 265,961), and Michigan (reach 264,372). These three regions account for the largest share of the active audience.

What other brands do Petfinder fans also like?

Beyond Petfinder itself, the audience over-indexes on Sparkler (35.07×), Petco (3.26×), Edith Wharton (34.35×), and Banfield Pet Hospital (19.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Petfinder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.