Adopt-a-Pet.com Audience in United States
Adopt-a-Pet.com has an estimated audience of 1,758,218 people in United States. 68.7% are female, 31.3% are male, average age 39.8. Top brand affinities: Pet insurance, PSV Eindhoven, Horoscope, Petfinder, Hobby Lobby.
Top brand affinities include Pet insurance, PSV Eindhoven, Horoscope, with strongest over-indexing on Pet insurance (26.5× the country average). Demographically, the Adopt-a-Pet.com audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Category: Pets & Animals · Type: Website / Newspaper / Magazine · Subtype: Charity
Demographics of Adopt-a-Pet.com fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 39.8 |
| Estimated audience size | 1,758,218 |
Audience persona
The typical Adopt-a-Pet.com fan in United States is more female, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pet insurance.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet insurance | 26.5× | Pets & Animals |
| PSV Eindhoven | 50.93× | Sports |
| Horoscope | 9.47× | Health |
| Petfinder | 12.38× | Pets & Animals |
| Hobby Lobby | 3.43× | Home & Garden |
| Voucher | 5.51× | Shopping |
| Kia Sportage | 13.11× | Cars & Mobility |
| Whole grain | 9.09× | Food & Beverages |
| Pet Supplies Plus | 7.68× | Shopping |
| Planet Fitness | 2.41× | Sports |
| Day trading | 7.25× | Business & Career |
| Petco | 3.23× | Shopping |
| Pet sitting | 4.26× | Pets & Animals |
| Aldi | 2.28× | Shopping |
| Diaper bag | 3.82× | Kids & Family |
| ModCloth | 13.09× | Fashion & Accessoires |
| Blended whiskey | 6.92× | Food & Beverages |
| Fox News Channel | 1.62× | Movies & TV |
| Roulette | 8.03× | Games |
| Indianapolis Motor Speedway | 7.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.7 |
| Community Orientation | OPEN | 2.6 |
| Risk Appetite | THRILL | 1.82 |
| Luxury Orientation | PREMIUM | 1.82 |
| Family Orientation | CONSERVATISM | 1.58 |
| Individualism | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.7% |
| United Kingdom | 0.5% |
| Japan | 0.5% |
See Adopt-a-Pet.com audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
How to read this data
Audience size is the estimated number of people in United States who actively search for Adopt-a-Pet.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.