Adopt-a-Pet.com Audience in United States
Adopt-a-Pet.com has an estimated audience of 1,758,218 people in United States. 68.7% are female, 31.3% are male, average age 39.8. Top brand affinities: Collectable, Sinaloa, Pillow, Elsword, Regional styles of Mexican music.
Top brand affinities include Collectable, Sinaloa, Pillow, with strongest over-indexing on Collectable (2.52× the country average). Demographically, the Adopt-a-Pet.com audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Category: Pets & Animals · Type: Website / Newspaper / Magazine · Subtype: Charity
Demographics of Adopt-a-Pet.com fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 39.8 |
| Estimated audience size | 1,758,218 |
Audience persona
The typical Adopt-a-Pet.com fan in United States is more female, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 2.52× | Kids & Family |
| Sinaloa | 3.26× | Travel & Leisure |
| Pillow | 1.79× | Home & Garden |
| Elsword | 13.11× | Games |
| Regional styles of Mexican music | 2.23× | Music & Radio |
| Natural rubber | 1.51× | Cars & Mobility |
| Nebraska Cornhuskers football | 2.19× | Sports |
| Hampton University | 5.75× | Business & Career |
| Jesse Plemons | 1.74× | Movies & TV |
| Boogie-woogie (dance) | 8.52× | Music & Radio |
| Khaadi | 3.13× | Fashion & Accessoires |
| Stamp collecting | 1.98× | Home & Garden |
| Chanticleer (ensemble) | 5.58× | Music & Radio |
| Home staging | 2.13× | Home & Garden |
| Iron Man (film) | 1.89× | Movies & TV |
| Dell Inspiron | 5.51× | Technology & Electronics |
| Charlamagne Tha God | 3.51× | Movies & TV |
| Mortgage insurance | 1.58× | Business & Career |
| Voltron: Legendary Defender | 5.56× | Movies & TV |
| John Havlicek | 5.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.7 |
| Community Orientation | OPEN | 2.6 |
| Risk Appetite | THRILL | 1.82 |
| Luxury Orientation | PREMIUM | 1.82 |
| Family Orientation | CONSERVATISM | 1.58 |
| Individualism | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.7% |
| United Kingdom | 0.5% |
| Japan | 0.5% |
See Adopt-a-Pet.com audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
How to read this data
Audience size is the estimated number of people in United States who actively search for Adopt-a-Pet.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.