Pet insurance Audience in United States

Pet insurance logo

Pet insurance has an estimated audience of 3,577,447 people in United States. 65.2% are female, 34.8% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Alaskan Malamute, Petfinder, Lukoil, Dog health, Chase (bank).

The average Pet insurance fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaskan Malamute, Petfinder, Lukoil, with strongest over-indexing on Alaskan Malamute (7.53× the country average). Demographically, the Pet insurance audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Pet insurance fans

Demographic split for Pet insurance audience in United States
MetricValue
Female65.2%
Male34.8%
Average age43.1
Estimated audience size3,577,447

Audience persona

The typical Pet insurance fan in United States is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Alaskan Malamute.

Top regions in United States

Top regions ranked by reach for Pet insurance in United States
RegionReachAffinity
California409,1301.04×
Texas288,1800.94×
Florida227,7960.94×
New York184,8900.92×
Pennsylvania138,4021.15×
North Carolina119,6911.11×
Ohio119,1121.08×
Illinois112,3160.94×
Georgia97,0080.88×
Michigan92,1220.98×
Washington89,0151.24×
New Jersey82,4670.91×
Arizona80,8381.11×
Virginia77,6250.89×
Tennessee71,7551×
Colorado71,6191.27×
Indiana70,1201.07×
Massachusetts66,8550.95×
South Carolina57,5531.07×
Wisconsin55,3121.03×
Missouri54,0140.94×
Maryland52,1970.85×
Oregon51,1331.25×
Kentucky46,6651.04×
Minnesota45,9420.9×
Alabama42,1000.84×
Oklahoma38,4400.97×
Connecticut38,0591.06×
Louisiana36,9830.8×
Nevada36,9211.07×
Utah28,5050.89×
Arkansas28,4790.97×
Iowa27,9050.95×
Kansas27,6770.98×
Idaho22,6011.26×
Mississippi22,2550.76×
New Hampshire18,2921.3×
West Virginia18,1321.09×
New Mexico18,0811.01×
Nebraska16,5530.92×
Maine16,1741.26×
Rhode Island13,0171.14×
Hawaii11,5960.75×
Montana10,8551.09×
Delaware9,1710.93×
South Dakota7,8780.95×
Alaska7,3010.95×
Washington, District of Columbia7,1000.66×
North Dakota6,9390.94×
Vermont6,5041.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pet insurance audience
BrandAffinityCategory
Alaskan Malamute7.53×Pets & Animals
Petfinder8.08×Pets & Animals
Lukoil25.66×Cars & Mobility
Dog health3.52×Pets & Animals
Chase (bank)2.75×Business & Career
Dog food2.8×Pets & Animals
Capital One2.24×Business & Career
Petco2.8×Shopping
Boot Barn4.87×Fashion & Accessoires
Border Collie3.87×Pets & Animals
Pet store2.74×Pets & Animals
Pet food2.34×Pets & Animals
Chuck Norris3.06×Movies & TV
Hobby Lobby1.88×Home & Garden
Cane Corso5.19×Food & Beverages
Dog breeding3.65×Pets & Animals
Labrador4.47×Pets & Animals
Bank of America1.79×Business & Career
Doberman Pinscher3.58×Pets & Animals
Australian Shepherd3.79×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pet insurance audience
TraitClusterScore
Family OrientationCONSERVATISM1.63
Pet OwnershipJOY1.39
Price SensitivityPREMIUM1.22
Quality AwarenessPREMIUM1.2
ExtroversionTHRILL1.12
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Pet insurance
CountryShare
United States28.5%
United Kingdom14.2%
Taiwan7.3%

See Pet insurance audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Pet insurance have in United States?

Pet insurance has an estimated audience of 3,577,447 people in United States, concentrated in California and Texas.

What is the gender split and age of Pet insurance fans?

65.2% of Pet insurance fans are female, 34.8% are male, with an average age of 43.1 years.

Which brands do Pet insurance fans like most?

Pet insurance fans show strongest brand affinity for Alaskan Malamute (7.53×), Petfinder (8.08×), and Lukoil (25.66×) over the country average.

Where do Pet insurance fans live in United States?

Pet insurance fans in United States are most concentrated in California (reach 409,130), Texas (reach 288,180), and Florida (reach 227,796). These three regions account for the largest share of the active audience.

What other brands do Pet insurance fans also like?

Beyond Pet insurance itself, the audience over-indexes on Petfinder (8.08×), Lukoil (25.66×), Dog health (3.52×), and Chase (bank) (2.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.