Pet insurance Audience in Germany
Pet insurance has an estimated audience of 408,243 people in Germany. 68.5% are female, 31.5% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Welsh Corgi, Equine therapy, Miniature Schnauzer, Labrador, Great Dane.
The average Pet insurance fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Welsh Corgi, Equine therapy, Miniature Schnauzer, with strongest over-indexing on Welsh Corgi (20.94× the country average). Demographically, the Pet insurance audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pet insurance fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 42.9 |
| Estimated audience size | 408,243 |
Audience persona
The typical Pet insurance fan in Germany is more female, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Welsh Corgi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,059 | 0.84× |
| Bayern | 40,976 | 0.62× |
| Niedersachsen | 37,649 | 0.95× |
| Baden-Württemberg | 35,598 | 0.64× |
| Hessen | 19,821 | 0.64× |
| Rheinland-Pfalz | 18,589 | 0.91× |
| Sachsen | 12,769 | 0.64× |
| Berlin | 12,295 | 0.67× |
| Schleswig-Holstein | 11,731 | 0.8× |
| Thüringen | 11,056 | 1.06× |
| Brandenburg | 10,900 | 0.86× |
| Sachsen-Anhalt | 10,737 | 1.02× |
| Mecklenburg-Vorpommern | 9,444 | 1.21× |
| Saarland | 9,388 | 1.87× |
| Bremen | 9,213 | 2.64× |
| Hamburg | 5,790 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Welsh Corgi | 20.94× | Pets & Animals |
| Equine therapy | 15.58× | Health |
| Miniature Schnauzer | 12.64× | Pets & Animals |
| Labrador | 13.64× | Pets & Animals |
| Great Dane | 11.81× | Pets & Animals |
| Boston Terrier | 11.96× | Pets & Animals |
| Beagle | 6.65× | Pets & Animals |
| Birdwatching | 12.2× | Pets & Animals |
| St. Bernard (dog) | 13.38× | Pets & Animals |
| Pony | 6.43× | Pets & Animals |
| Maltese (dog) | 5.72× | Pets & Animals |
| Dog lovers | 4.08× | Pets & Animals |
| Dog breeding | 5.44× | Pets & Animals |
| American Pit Bull Terrier | 5.95× | Pets & Animals |
| Rottweiler | 5.08× | Pets & Animals |
| Border Collie | 4.7× | Pets & Animals |
| Yorkshire Terrier | 4.23× | Pets & Animals |
| Humane Society International | 26.77× | Politics & Society |
| Dog health | 3.57× | Pets & Animals |
| Alliance of Valiant Arms | 38.93× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.47 |
| Extroversion | THRILL | 1.91 |
| Sports Activity | POWER | 1.63 |
| Pet Ownership | JOY | 1.62 |
| Risk Appetite | THRILL | 1.48 |
| Sustainability | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 14.2% |
| Taiwan | 7.3% |
See Pet insurance audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pet insurance have in Germany?
Pet insurance has an estimated audience of 408,243 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pet insurance fans?
68.5% of Pet insurance fans are female, 31.5% are male, with an average age of 42.9 years.
Which brands do Pet insurance fans like most?
Pet insurance fans show strongest brand affinity for Welsh Corgi (20.94×), Equine therapy (15.58×), and Miniature Schnauzer (12.64×) over the country average.
Where do Pet insurance fans live in Germany?
Pet insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,059), Bayern (reach 40,976), and Niedersachsen (reach 37,649). These three regions account for the largest share of the active audience.
What other brands do Pet insurance fans also like?
Beyond Pet insurance itself, the audience over-indexes on Equine therapy (15.58×), Miniature Schnauzer (12.64×), Labrador (13.64×), and Great Dane (11.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pet insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.