St. Bernard (dog) Audience in Germany
St. Bernard (dog) has an estimated audience of 1,170,570 people in Germany. 70.2% are female, 29.8% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Harry Potter, Arts and music, Pets, Bundesliga.
The average St. Bernard (dog) fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Harry Potter, Arts and music, with strongest over-indexing on Borussia Dortmund (1.7× the country average). Demographically, the St. Bernard (dog) audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of St. Bernard (dog) fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 40.6 |
| Estimated audience size | 1,170,570 |
Audience persona
The typical St. Bernard (dog) fan in Germany is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 235,828 | 0.92× |
| Bayern | 223,296 | 1.19× |
| Baden-Württemberg | 214,260 | 1.34× |
| Hessen | 123,723 | 1.39× |
| Niedersachsen | 98,202 | 0.86× |
| Berlin | 88,320 | 1.69× |
| Rheinland-Pfalz | 67,205 | 1.15× |
| Sachsen | 39,919 | 0.7× |
| Hamburg | 36,137 | 1.37× |
| Schleswig-Holstein | 31,249 | 0.74× |
| Brandenburg | 26,250 | 0.72× |
| Thüringen | 20,356 | 0.68× |
| Sachsen-Anhalt | 17,947 | 0.59× |
| Mecklenburg-Vorpommern | 14,428 | 0.65× |
| Saarland | 14,343 | 1× |
| Bremen | 10,225 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.7× | Sports |
| Harry Potter | 1.75× | Movies & TV |
| Arts and music | 1.52× | Arts & Culture |
| Pets | 1.59× | Pets & Animals |
| Bundesliga | 1.63× | Sports |
| FC Bayern Munich | 1.54× | Sports |
| FIFA World Cup | 1.64× | Sports |
| IKEA | 1.64× | Home & Garden |
| Real Madrid C.F. | 1.94× | Sports |
| UEFA Champions League | 1.62× | Sports |
| Childhood | 1.99× | Kids & Family |
| Garden | 1.54× | Home & Garden |
| 2. Bundesliga | 1.87× | Sports |
| Pet sitting | 2.83× | Pets & Animals |
| Rock music | 1.55× | Music & Radio |
| Psychology | 1.7× | Business & Career |
| Electronic music | 1.59× | Music & Radio |
| Flower | 1.87× | Home & Garden |
| Spotify | 1.51× | Internet & Social Media |
| Handicraft | 1.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.51 |
| Community Orientation | OPEN | 1.5 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Family Orientation | CONSERVATISM | 1.43 |
| Creativity | OPEN | 1.36 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Japan | 16.5% |
| Italy | 5.6% |
See St. Bernard (dog) audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does St. Bernard (dog) have in Germany?
St. Bernard (dog) has an estimated audience of 1,170,570 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of St. Bernard (dog) fans?
70.2% of St. Bernard (dog) fans are female, 29.8% are male, with an average age of 40.6 years.
Which brands do St. Bernard (dog) fans like most?
St. Bernard (dog) fans show strongest brand affinity for Borussia Dortmund (1.7×), Harry Potter (1.75×), and Arts and music (1.52×) over the country average.
Where do St. Bernard (dog) fans live in Germany?
St. Bernard (dog) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 235,828), Bayern (reach 223,296), and Baden-Württemberg (reach 214,260). These three regions account for the largest share of the active audience.
What other brands do St. Bernard (dog) fans also like?
Beyond St. Bernard (dog) itself, the audience over-indexes on Harry Potter (1.75×), Arts and music (1.52×), Pets (1.59×), and Bundesliga (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for St. Bernard (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.