Rascasse Audience Intelligence

St. Bernard (dog) Audience in Germany

Name: St. Bernard (dog) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about St. Bernard (dog) in Germany — modelled from more than twelve digital signal sources. St. Bernard (dog) has an estimated audience of 1,170,570 people in Germany.

#2846among Topic in Germany #126in Pets & Animals

The average St. Bernard (dog) fan in Germany is 40.6 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Arts and music, FIFA World Cup, FC Bayern Munich, with strongest over-indexing on Arts and music (1.52× the country average).

Demographically, the St. Bernard (dog) audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical St. Bernard (dog) fan in Germany is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Arts and music.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the St. Bernard (dog) profile in Germany.

Audience size

1.2M

in Germany

Gender

70.2%♀

29.8% male

Age

40.6

average years

Country rank

#5666

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of St. Bernard (dog) fans

70.2% are female, 29.8% are male, average age 40.6.

Fig. 02

Gender split

70.2%

Female

29.8%

Male

Demographic split for St. Bernard (dog) audience in Germany
Metric	Value
Female	70.2%
Male	29.8%
Average age	40.6
Estimated audience size	1,170,570

Fig. 03

Age distribution

Age distribution of the St. Bernard (dog) audience in Germany
Age bracket	Share	%
16-19		22%
20-29		14%
30-39		16%
40-49		23%
50+		25%

Fig. 04

Worldwide distribution

5.4%

of the worldwide St. Bernard (dog) audience comes from Germany.

Worldwide audience distribution share by country for St. Bernard (dog)
Country	Share
United States	24.4%
Japan	16.5%
Italy	5.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the St. Bernard (dog) audience in Germany is strongest.

Fig. 05

Top regions by affinity

St. Bernard (dog) fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~80K	1.56×
02	Baden-Württemberg	~200K	1.55×
03	Hessen	~100K	1.31×
04	Rheinland-Pfalz	~70K	1.27×
05	Hamburg	~30K	1.24×
06	Bayern	~200K	1.17×
07	Saarland	~10K	1.00×
08	Bremen	~10K	0.99×
09	Nordrhein-Westfalen	~200K	0.93×
10	Niedersachsen	~100K	0.85×
11	Thüringen	~20K	0.82×
12	Schleswig-Holstein	~30K	0.79×
13	Brandenburg	~30K	0.79×
14	Mecklenburg-Vorpommern	~20K	0.78×
15	Sachsen	~40K	0.77×
16	Sachsen-Anhalt	~20K	0.72×

Affinity by region — St. Bernard (dog), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the St. Bernard (dog) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for St. Bernard (dog) audience
#	Interest	Category	×
01	Pet sitting	Pets & Animals	2.83×
02	Childhood	Kids & Family	1.99×
03	Real Madrid C.F.	Sports	1.94×
04	2. Bundesliga	Sports	1.87×
05	Flower	Home & Garden	1.87×
06	Harry Potter	Movies & TV	1.75×
07	Handicraft	Home & Garden	1.73×
08	Borussia Dortmund	Sports	1.70×
09	Psychology	Business & Career	1.70×
10	FIFA World Cup	Sports	1.64×
11	IKEA	Home & Garden	1.64×
12	Bundesliga	Sports	1.63×
13	UEFA Champions League	Sports	1.62×
14	Pets	Pets & Animals	1.59×
15	Electronic music	Music & Radio	1.59×
16	Rock music	Music & Radio	1.55×
17	FC Bayern Munich	Sports	1.54×
18	Garden	Home & Garden	1.54×
19	Arts and music	Arts & Culture	1.52×
20	Spotify	Internet & Social Media	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the St. Bernard (dog) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by St. Bernard (dog) audience · What stands out
Trait	Cluster	Score
Pet Ownership	JOY	2.19×
Tradition	CONSERVATISM	1.50×
Mindfulness	BALANCE	1.36×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by St. Bernard (dog) audience · Rather not
Trait	Cluster	Score
Career Orientation	POWER	0.60×
Quality Awareness	PREMIUM	0.73×
Need for Security	CONSERVATISM	0.76×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does St. Bernard (dog) have in Germany?

St. Bernard (dog) has an estimated audience of 1,170,570 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

What is the gender split and age of St. Bernard (dog) fans?

70.2% of St. Bernard (dog) fans are female, 29.8% are male, with an average age of 40.6 years.

Which brands do St. Bernard (dog) fans like most?

St. Bernard (dog) fans show strongest brand affinity for Arts and music (1.52×), FIFA World Cup (1.64×), and FC Bayern Munich (1.54×) over the country average.

Where do St. Bernard (dog) fans live in Germany?

St. Bernard (dog) fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do St. Bernard (dog) fans also like?

Beyond St. Bernard (dog) itself, the audience over-indexes on FIFA World Cup (1.64×), FC Bayern Munich (1.54×), Harry Potter (1.75×), and Borussia Dortmund (1.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See St. Bernard (dog) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for St. Bernard (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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