Rascasse Audience Intelligence

Doberman Pinscher Audience in United States

A data profile of the people who buy, follow and care about Doberman Pinscher in United States — modelled from more than twelve digital signal sources. Doberman Pinscher has an estimated audience of 15,102,477 people in United States.

#1572among Topic in United States#64in Pets & Animals

The average Doberman Pinscher fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alaskan Malamute, Arts and music, Sports, with strongest over-indexing on Alaskan Malamute (9.42× the country average).

Demographically, the Doberman Pinscher audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Doberman Pinscher fan in United States is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Alaskan Malamute.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doberman Pinscher profile in United States.

Audience size
15.1M
in United States
Gender
63.4%♀
36.6% male
Age
39.1
average years
Country rank
#2317
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Doberman Pinscher fans

63.4% are female, 36.6% are male, average age 39.1.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Doberman Pinscher audience in United States
MetricValue
Female63.4%
Male36.6%
Average age39.1
Estimated audience size15,102,477
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Doberman Pinscher audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3917%
40-4921%
50+22%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Doberman Pinscher audience comes from United States.

Worldwide audience distribution share by country for Doberman Pinscher
CountryShare
United States25.5%
Japan18.8%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doberman Pinscher audience in United States is strongest.

Fig. 05

Top regions by affinity

Doberman Pinscher fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.23×
02California~2M1.20×
03Mississippi~100K1.17×
04New Mexico~90K1.17×
05Alabama~200K1.16×
06Arkansas~100K1.16×
07Texas~1.5M1.15×
08Kentucky~200K1.14×
09Arizona~300K1.13×
10Georgia~500K1.11×
11Tennessee~300K1.11×
12Indiana~300K1.11×
13West Virginia~80K1.10×
14Idaho~80K1.09×
15Florida~1M1.07×
16Louisiana~200K1.07×
17North Carolina~500K1.05×
18Nevada~200K1.05×
19Utah~100K1.04×
20South Carolina~200K1.03×
21Kansas~100K1.03×
22Colorado~200K1.02×
23Oregon~200K1.01×
24Connecticut~200K1.01×
25Missouri~200K1.00×
26Washington~300K0.99×
27Nebraska~80K0.99×
28North Dakota~30K0.99×
29Montana~40K0.97×
30South Dakota~30K0.97×
31Alaska~30K0.97×
32Pennsylvania~500K0.96×
33Ohio~400K0.96×
34Michigan~400K0.96×
35Wyoming~20K0.94×
36Iowa~100K0.93×
37Hawaii~60K0.93×
38Delaware~40K0.93×
39Rhode Island~40K0.92×
40Illinois~500K0.91×
41Virginia~300K0.90×
42Massachusetts~300K0.90×
43New Hampshire~50K0.90×
44Wisconsin~200K0.88×
45New Jersey~300K0.87×
46Maine~50K0.86×
47Maryland~200K0.85×
48New York~700K0.84×
49Minnesota~200K0.82×
50Washington, District of Columbia~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Doberman Pinscher, United States
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doberman Pinscher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doberman Pinscher audience
#·InterestCategoryAffinity×
01Alaskan MalamutePets & Animals9.42×
02LabradorPets & Animals7.09×
03Miniature SchnauzerPets & Animals7.06×
04Boston TerrierPets & Animals6.88×
05Welsh CorgiPets & Animals6.66×
06Great DanePets & Animals6.10×
07Dog breedingPets & Animals5.95×
08Boxer (dog)Pets & Animals5.59×
09RottweilerPets & Animals5.28×
10Dog harnessPets & Animals4.14×
11Outdoor recreationSports2.01×
12Arts and musicArts & Culture1.91×
13SportsSports1.86×
14FoodFood & Beverages1.84×
15EntertainmentMovies & TV1.83×
16MoviesMovies & TV1.82×
17Food and drinkFood & Beverages1.78×
18MusicBusiness & Career1.78×
19ReadingLiterature1.78×
20Consumer electronicsTechnology & Electronics1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doberman Pinscher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Doberman Pinscher audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.09×
Healthy LifestyleBALANCE1.81×
Urban LifestyleOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Doberman Pinscher audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Risk AppetiteTHRILL0.95×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Doberman Pinscher have in United States?

Doberman Pinscher has an estimated audience of 15,102,477 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Doberman Pinscher fans?

63.4% of Doberman Pinscher fans are female, 36.6% are male, with an average age of 39.1 years.

03

Which brands do Doberman Pinscher fans like most?

Doberman Pinscher fans show strongest brand affinity for Alaskan Malamute (9.42×), Arts and music (1.91×), and Sports (1.86×) over the country average.

04

Where do Doberman Pinscher fans live in United States?

Doberman Pinscher fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Doberman Pinscher fans also like?

Beyond Doberman Pinscher itself, the audience over-indexes on Arts and music (1.91×), Sports (1.86×), Miniature Schnauzer (7.06×), and Welsh Corgi (6.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Doberman Pinscher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Doberman Pinscher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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