Doberman Pinscher Audience in United States

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Doberman Pinscher has an estimated audience of 15,102,477 people in United States. 63.4% are female, 36.6% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Alaskan Malamute, Arts and music, Sports, Miniature Schnauzer, Welsh Corgi.

The average Doberman Pinscher fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaskan Malamute, Arts and music, Sports, with strongest over-indexing on Alaskan Malamute (9.42× the country average). Demographically, the Doberman Pinscher audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Doberman Pinscher fans

Demographic split for Doberman Pinscher audience in United States
MetricValue
Female63.4%
Male36.6%
Average age39.1
Estimated audience size15,102,477

Audience persona

The typical Doberman Pinscher fan in United States is more female, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Alaskan Malamute.

Top regions in United States

Top regions ranked by reach for Doberman Pinscher in United States
RegionReachAffinity
California2,141,1111.29×
Texas1,571,8211.21×
Florida1,156,2731.13×
New York732,5100.87×
Georgia543,3481.17×
North Carolina488,7971.08×
Pennsylvania486,0850.96×
Illinois470,8660.94×
Ohio453,2400.97×
Michigan387,4860.98×
Arizona362,1691.17×
Tennessee343,1471.13×
New Jersey338,9280.88×
Virginia332,8560.9×
Indiana314,9521.14×
Washington307,5951.02×
Massachusetts278,3570.94×
Colorado253,0801.06×
Missouri246,8691.01×
Alabama243,4061.15×
South Carolina240,6931.06×
Maryland221,7410.85×
Kentucky213,3641.13×
Louisiana209,9841.08×
Oklahoma209,0561.25×
Wisconsin196,3470.86×
Minnesota175,4280.81×
Oregon174,3281.01×
Nevada164,8101.13×
Connecticut154,1061.02×
Mississippi145,4151.17×
Arkansas144,0961.16×
Utah141,5181.05×
Kansas123,6821.04×
Iowa114,4060.92×
New Mexico86,6091.14×
Idaho81,6431.08×
Nebraska75,3891×
West Virginia73,5731.05×
Hawaii58,4120.9×
New Hampshire50,2150.84×
Rhode Island42,9270.89×
Maine41,8290.77×
Montana38,5090.92×
Delaware36,6080.88×
Washington, District of Columbia34,0650.75×
South Dakota32,5350.93×
Alaska28,8790.89×
North Dakota28,3970.92×
Wyoming19,1440.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Doberman Pinscher audience
BrandAffinityCategory
Alaskan Malamute9.42×Pets & Animals
Arts and music1.91×Arts & Culture
Sports1.86×Sports
Miniature Schnauzer7.06×Pets & Animals
Welsh Corgi6.66×Pets & Animals
Outdoor recreation2.01×Sports
Food and drink1.78×Food & Beverages
Dog breeding5.95×Pets & Animals
Music1.78×Business & Career
Food1.84×Food & Beverages
Boxer (dog)5.59×Pets & Animals
Movies1.82×Movies & TV
Labrador7.09×Pets & Animals
Boston Terrier6.88×Pets & Animals
Reading1.78×Literature
Rottweiler5.28×Pets & Animals
Entertainment1.83×Movies & TV
Great Dane6.1×Pets & Animals
Dog harness4.14×Pets & Animals
Consumer electronics1.71×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Doberman Pinscher audience
TraitClusterScore
Pet OwnershipJOY2.46
LGBTQ+ IdentityOPEN1.51
PatriotismCONSERVATISM1.47
DIY MentalityTHRILL1.21
Community OrientationOPEN1.17
CreativityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Doberman Pinscher
CountryShare
United States25.5%
Japan18.8%
Germany7.1%

See Doberman Pinscher audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Doberman Pinscher have in United States?

Doberman Pinscher has an estimated audience of 15,102,477 people in United States, concentrated in California and Texas.

What is the gender split and age of Doberman Pinscher fans?

63.4% of Doberman Pinscher fans are female, 36.6% are male, with an average age of 39.1 years.

Which brands do Doberman Pinscher fans like most?

Doberman Pinscher fans show strongest brand affinity for Alaskan Malamute (9.42×), Arts and music (1.91×), and Sports (1.86×) over the country average.

Where do Doberman Pinscher fans live in United States?

Doberman Pinscher fans in United States are most concentrated in California (reach 2,141,111), Texas (reach 1,571,821), and Florida (reach 1,156,273). These three regions account for the largest share of the active audience.

What other brands do Doberman Pinscher fans also like?

Beyond Doberman Pinscher itself, the audience over-indexes on Arts and music (1.91×), Sports (1.86×), Miniature Schnauzer (7.06×), and Welsh Corgi (6.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Doberman Pinscher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.