Rascasse Audience Intelligence

Westminster Kennel Club Dog Show Audience in United States

A data profile of the people who buy, follow and care about Westminster Kennel Club Dog Show in United States — modelled from more than twelve digital signal sources. Westminster Kennel Club Dog Show has an estimated audience of 1,449,489 people in United States.

#210among Event in United States#312in Pets & Animals

The average Westminster Kennel Club Dog Show fan in United States is 43.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Dog agility, Petfinder, VCA Animal Hospitals, with strongest over-indexing on Dog agility (12.49× the country average).

Demographically, the Westminster Kennel Club Dog Show audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Westminster Kennel Club Dog Show fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Westminster Kennel Club Dog Show profile in United States.

Audience size
1.4M
in United States
Gender
63.9%♀
36.1% male
Age
43.5
average years
Country rank
#18217
Event in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Westminster Kennel Club Dog Show fans

63.9% are female, 36.1% are male, average age 43.5.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Westminster Kennel Club Dog Show audience in United States
MetricValue
Female63.9%
Male36.1%
Average age43.5
Estimated audience size1,449,489
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Westminster Kennel Club Dog Show audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3915%
40-4921%
50+34%
Fig. 04

Worldwide distribution

80.9%

of the worldwide Westminster Kennel Club Dog Show audience comes from United States.

Worldwide audience distribution share by country for Westminster Kennel Club Dog Show
CountryShare
United States80.9%
Canada7.7%
Australia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Westminster Kennel Club Dog Show audience in United States is strongest.

Fig. 05

Top regions by affinity

Westminster Kennel Club Dog Show fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.58×
02Vermont~4K1.58×
03Maine~8K1.55×
04Colorado~30K1.52×
05New Hampshire~9K1.52×
06Massachusetts~40K1.30×
07Wisconsin~30K1.29×
08Montana~5K1.27×
09Connecticut~20K1.23×
10Washington, District of Columbia~5K1.22×
11Minnesota~30K1.21×
12Virginia~40K1.17×
13Washington~30K1.17×
14Wyoming~2K1.16×
15Ohio~50K1.15×
16Oregon~20K1.15×
17Rhode Island~5K1.13×
18Pennsylvania~50K1.11×
19Maryland~30K1.11×
20South Carolina~20K1.04×
21Iowa~10K1.01×
22Nebraska~7K1.00×
23Michigan~40K0.99×
24Delaware~4K0.99×
25Missouri~20K0.98×
26North Carolina~40K0.97×
27New Jersey~40K0.96×
28Idaho~7K0.96×
29Kentucky~20K0.94×
30Kansas~10K0.94×
31Indiana~20K0.90×
32West Virginia~6K0.90×
33South Dakota~3K0.90×
34New Mexico~6K0.89×
35Tennessee~30K0.88×
36Alaska~3K0.85×
37Illinois~40K0.84×
38Florida~80K0.83×
39Oklahoma~10K0.81×
40Arkansas~9K0.79×
41Georgia~30K0.78×
42Louisiana~10K0.74×
43Hawaii~5K0.73×
44Arizona~20K0.69×
45Alabama~10K0.67×
46California~100K0.66×
47Nevada~9K0.66×
48Utah~8K0.65×
49Mississippi~8K0.65×
50Texas~70K0.60×
Fig. 06

Affinity by region

Affinity by region — Westminster Kennel Club Dog Show, United States
0.60×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Westminster Kennel Club Dog Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Westminster Kennel Club Dog Show audience
#·InterestCategoryAffinity×
01VCA Animal HospitalsHealth37.36×
02Banfield Pet HospitalHealth21.47×
03PetfinderPets & Animals12.92×
04Dog agilityPets & Animals12.49×
05CSI (franchise)Movies & TV11.85×
06International educationBusiness & Career11.82×
07Animal testingPolitics & Society6.20×
08PetSmartShopping4.74×
09Alaskan MalamutePets & Animals4.68×
10Pet sittingPets & Animals4.47×
11Weather forecastingHome & Garden3.40×
12PetcoShopping3.00×
13Veterinary medicineBusiness & Career2.94×
14Renewable energyBusiness & Career2.84×
15FedExBusiness & Career2.60×
16Pet foodPets & Animals2.14×
17Planet FitnessSports2.06×
18PinterestInternet & Social Media1.87×
19Nonprofit organizationPolitics & Society1.83×
20Hobby LobbyHome & Garden1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Westminster Kennel Club Dog Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Westminster Kennel Club Dog Show audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.79×
Pet OwnershipJOY1.70×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Westminster Kennel Club Dog Show audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.97×
MindfulnessBALANCE0.98×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Westminster Kennel Club Dog Show have in United States?

Westminster Kennel Club Dog Show has an estimated audience of 1,449,489 people in United States, concentrated in New York and California.

02

What is the gender split and age of Westminster Kennel Club Dog Show fans?

63.9% of Westminster Kennel Club Dog Show fans are female, 36.1% are male, with an average age of 43.5 years.

03

Which brands do Westminster Kennel Club Dog Show fans like most?

Westminster Kennel Club Dog Show fans show strongest brand affinity for Dog agility (12.49×), Petfinder (12.92×), and VCA Animal Hospitals (37.36×) over the country average.

04

Where do Westminster Kennel Club Dog Show fans live in United States?

Westminster Kennel Club Dog Show fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Westminster Kennel Club Dog Show fans also like?

Beyond Westminster Kennel Club Dog Show itself, the audience over-indexes on Petfinder (12.92×), VCA Animal Hospitals (37.36×), International education (11.82×), and Animal testing (6.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Westminster Kennel Club Dog Show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Westminster Kennel Club Dog Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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