Westminster Kennel Club Dog Show Audience in United States
Westminster Kennel Club Dog Show has an estimated audience of 1,449,407 people in United States. 63.9% are female, 36.1% are male, average age 43.5. Top regions: New York, California, Florida. Top brand affinities: Collectable, UK garage, Nebraska Cornhuskers football, Stamp collecting, Jingoism.
The average Westminster Kennel Club Dog Show fan in United States is 43.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Collectable, UK garage, Nebraska Cornhuskers football, with strongest over-indexing on Collectable (1.89× the country average). Demographically, the Westminster Kennel Club Dog Show audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Event
Demographics of Westminster Kennel Club Dog Show fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 43.5 |
| Estimated audience size | 1,449,407 |
Audience persona
The typical Westminster Kennel Club Dog Show fan in United States is more female, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 136,211 | 1.68× |
| California | 106,476 | 0.67× |
| Florida | 83,532 | 0.85× |
| Texas | 75,232 | 0.6× |
| Pennsylvania | 56,105 | 1.15× |
| Ohio | 53,889 | 1.21× |
| Illinois | 42,471 | 0.88× |
| Virginia | 42,359 | 1.2× |
| North Carolina | 41,381 | 0.95× |
| Massachusetts | 38,819 | 1.36× |
| Michigan | 38,469 | 1.01× |
| New Jersey | 36,399 | 0.99× |
| Georgia | 35,642 | 0.8× |
| Washington | 34,758 | 1.2× |
| Colorado | 33,724 | 1.48× |
| Wisconsin | 28,518 | 1.31× |
| Minnesota | 27,424 | 1.32× |
| Maryland | 27,121 | 1.09× |
| Tennessee | 26,166 | 0.9× |
| Indiana | 24,126 | 0.91× |
| Missouri | 22,860 | 0.98× |
| South Carolina | 22,497 | 1.03× |
| Oregon | 20,117 | 1.21× |
| Connecticut | 19,134 | 1.32× |
| Kentucky | 17,232 | 0.95× |
| Arizona | 16,801 | 0.57× |
| Louisiana | 13,246 | 0.71× |
| Oklahoma | 12,673 | 0.79× |
| Iowa | 11,573 | 0.97× |
| Kansas | 10,506 | 0.92× |
| Alabama | 9,730 | 0.48× |
| New Hampshire | 9,541 | 1.67× |
| Arkansas | 8,565 | 0.72× |
| Nevada | 8,484 | 0.61× |
| Maine | 8,412 | 1.62× |
| Utah | 7,640 | 0.59× |
| Nebraska | 7,334 | 1.01× |
| Idaho | 6,473 | 0.89× |
| Mississippi | 6,127 | 0.51× |
| New Mexico | 6,121 | 0.84× |
| Rhode Island | 5,618 | 1.22× |
| West Virginia | 5,469 | 0.81× |
| Washington, District of Columbia | 5,337 | 1.22× |
| Montana | 4,847 | 1.21× |
| Vermont | 4,621 | 1.82× |
| Delaware | 4,080 | 1.02× |
| Hawaii | 3,918 | 0.63× |
| South Dakota | 2,557 | 0.76× |
| Wyoming | 2,451 | 1.14× |
| North Dakota | 2,018 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 1.89× | Kids & Family |
| UK garage | 5.58× | Music & Radio |
| Nebraska Cornhuskers football | 2.81× | Sports |
| Stamp collecting | 3.43× | Home & Garden |
| Jingoism | 1.53× | Politics & Society |
| Jesse Plemons | 2.43× | Movies & TV |
| Voter registration | 3.26× | Politics & Society |
| JDSU | 1.94× | Business & Career |
| Buffalo Bulls | 17.64× | Sports |
| Staycation | 1.92× | Home & Garden |
| Electrolyte | 2.22× | Health |
| James Frey | 10.19× | Literature |
| South Asian cuisine | 3.89× | Food & Beverages |
| Home staging | 2.28× | Home & Garden |
| Boogie-woogie (dance) | 7.5× | Music & Radio |
| Embroidery Library | 6.64× | Home & Garden |
| Clangers | 17.15× | Movies & TV |
| Jaws | 2.23× | Movies & TV |
| Paducah, Kentucky | 3.79× | Travel & Leisure |
| Nipsey Hussle | 2.3× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.77 |
| Patriotism | CONSERVATISM | 1.72 |
| Spirituality | BALANCE | 1.33 |
| Community Orientation | OPEN | 1.33 |
| Creativity | OPEN | 1.32 |
| Price Sensitivity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.9% |
| Canada | 7.6% |
| Australia | 5.4% |
See Westminster Kennel Club Dog Show audiences in other countries
- Westminster Kennel Club Dog Show — Germany
- Westminster Kennel Club Dog Show — United Kingdom
- Westminster Kennel Club Dog Show — France
- Westminster Kennel Club Dog Show — Italy
- Westminster Kennel Club Dog Show — Spain
- Westminster Kennel Club Dog Show — Brazil
- Westminster Kennel Club Dog Show — Japan
- Westminster Kennel Club Dog Show — South Korea
- Westminster Kennel Club Dog Show — India
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Frequently asked questions
How many fans does Westminster Kennel Club Dog Show have in United States?
Westminster Kennel Club Dog Show has an estimated audience of 1,449,407 people in United States, concentrated in New York and California.
What is the gender split and age of Westminster Kennel Club Dog Show fans?
63.9% of Westminster Kennel Club Dog Show fans are female, 36.1% are male, with an average age of 43.5 years.
Which brands do Westminster Kennel Club Dog Show fans like most?
Westminster Kennel Club Dog Show fans show strongest brand affinity for Collectable (1.89×), UK garage (5.58×), and Nebraska Cornhuskers football (2.81×) over the country average.
Where do Westminster Kennel Club Dog Show fans live in United States?
Westminster Kennel Club Dog Show fans in United States are most concentrated in New York (reach 136,211), California (reach 106,476), and Florida (reach 83,532). These three regions account for the largest share of the active audience.
What other brands do Westminster Kennel Club Dog Show fans also like?
Beyond Westminster Kennel Club Dog Show itself, the audience over-indexes on UK garage (5.58×), Nebraska Cornhuskers football (2.81×), Stamp collecting (3.43×), and Jingoism (1.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Westminster Kennel Club Dog Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.