Rascasse Audience Intelligence

Banfield Pet Hospital Audience in United States

A data profile of the people who buy, follow and care about Banfield Pet Hospital in United States — modelled from more than twelve digital signal sources. Banfield Pet Hospital has an estimated audience of 759,152 people in United States.

#2694among POI in United States#806in Health

The average Banfield Pet Hospital fan in United States is 42.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include IAM (band), Antony Starr, Fifth Third Bank, with strongest over-indexing on IAM (band) (107.58× the country average).

Demographically, the Banfield Pet Hospital audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Banfield Pet Hospital fan in United States is more female, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for IAM (band).

Category: Health · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Banfield Pet Hospital profile in United States.

Audience size
759K
in United States
Gender
64.8%♀
35.2% male
Age
42.9
average years
Country rank
#28419
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Banfield Pet Hospital fans

64.8% are female, 35.2% are male, average age 42.9.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Banfield Pet Hospital audience in United States
MetricValue
Female64.8%
Male35.2%
Average age42.9
Estimated audience size759,152
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Banfield Pet Hospital audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3915%
40-4919%
50+33%
Fig. 04

Worldwide distribution

63.3%

of the worldwide Banfield Pet Hospital audience comes from United States.

Worldwide audience distribution share by country for Banfield Pet Hospital
CountryShare
United States63.3%
Ecuador5.3%
China3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Banfield Pet Hospital audience in United States is strongest.

Fig. 05

Top regions by affinity

Banfield Pet Hospital fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K3.13×
02Florida~100K2.28×
03Colorado~30K2.21×
04Washington~30K2.18×
05North Carolina~50K2.17×
06Minnesota~20K2.00×
07Virginia~40K1.91×
08Maryland~20K1.90×
09Arizona~30K1.68×
10Utah~10K1.65×
11South Carolina~20K1.58×
12Georgia~30K1.45×
13Massachusetts~20K1.45×
14Rhode Island~4K1.45×
15New Hampshire~4K1.29×
16Washington, District of Columbia~3K1.29×
17Texas~80K1.27×
18California~100K1.26×
19Ohio~30K1.24×
20Tennessee~20K1.22×
21New Jersey~20K1.21×
22Missouri~10K1.04×
23Connecticut~8K1.01×
24Nevada~7K0.96×
25Pennsylvania~20K0.93×
26Oklahoma~8K0.93×
27Illinois~20K0.92×
28Kansas~5K0.80×
29New Mexico~3K0.77×
30Kentucky~7K0.76×
31Delaware~2K0.72×
32Michigan~10K0.70×
33Louisiana~7K0.69×
34New York~30K0.67×
35Indiana~9K0.67×
36Alabama~7K0.67×
37Nebraska~2K0.58×
38Alaska<1K0.56×
39North Dakota<1K0.50×
40Vermont<1K0.50×
41Mississippi~3K0.48×
42South Dakota<1K0.47×
43Idaho~2K0.42×
44Montana<1K0.40×
45West Virginia~1K0.35×
46Hawaii~1K0.35×
47Iowa~2K0.33×
48Maine<1K0.32×
49Arkansas~2K0.31×
50Wisconsin~3K0.27×
Fig. 06

Affinity by region

Affinity by region — Banfield Pet Hospital, United States
0.27×1.00×3.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Banfield Pet Hospital audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Banfield Pet Hospital audience
#·InterestCategoryAffinity×
01Miami Ad SchoolBusiness & Career133.51×
02IAM (band)Music & Radio107.58×
03Nassim Nicholas TalebLiterature106.89×
04VCA Animal HospitalsHealth103.23×
05SparklerKids & Family93.21×
06Peter SchiffMovies & TV65.76×
07Earth FareShopping53.14×
08Antony StarrMovies & TV49.31×
09Laz AlonsoMovies & TV49.31×
10Key FoodShopping44.92×
11Texas InstrumentsTechnology & Electronics44.04×
12TwilioTechnology & Electronics41.85×
13HeftyHome & Garden40.34×
14Fifth Third BankBusiness & Career29.14×
15Friendly'sFood & Beverages27.72×
16Home2 Suites by HiltonTravel & Leisure27.18×
17PetfinderPets & Animals23.87×
18DuckDuckGoInternet & Social Media16.03×
19Pilot Flying JCars & Mobility15.66×
20The UPS StoreShopping5.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Banfield Pet Hospital audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Banfield Pet Hospital audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.05×
Healthy LifestyleBALANCE1.96×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Banfield Pet Hospital audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.96×
DIY MentalityTHRILL1.05×
Social Media UsageJOY1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Banfield Pet Hospital have in United States?

Banfield Pet Hospital has an estimated audience of 759,152 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Banfield Pet Hospital fans?

64.8% of Banfield Pet Hospital fans are female, 35.2% are male, with an average age of 42.9 years.

03

Which brands do Banfield Pet Hospital fans like most?

Banfield Pet Hospital fans show strongest brand affinity for IAM (band) (107.58×), Antony Starr (49.31×), and Fifth Third Bank (29.14×) over the country average.

04

Where do Banfield Pet Hospital fans live in United States?

Banfield Pet Hospital fans in United States are most concentrated in Florida (reach ~100K), California (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Banfield Pet Hospital fans also like?

Beyond Banfield Pet Hospital itself, the audience over-indexes on Antony Starr (49.31×), Fifth Third Bank (29.14×), Key Food (44.92×), and VCA Animal Hospitals (103.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Banfield Pet Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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