Banfield Pet Hospital Audience in United States

Banfield Pet Hospital logo

Banfield Pet Hospital has an estimated audience of 759,152 people in United States. 64.8% are female, 35.2% are male, average age 42.9. Top regions: Florida, California, Texas. Top brand affinities: IAM (band), Fifth Third Bank, Key Food, Antony Starr, VCA Animal Hospitals.

The average Banfield Pet Hospital fan in United States is 42.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include IAM (band), Fifth Third Bank, Key Food, with strongest over-indexing on IAM (band) (107.58× the country average). Demographically, the Banfield Pet Hospital audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: POI

Demographics of Banfield Pet Hospital fans

Demographic split for Banfield Pet Hospital audience in United States
MetricValue
Female64.8%
Male35.2%
Average age42.9
Estimated audience size759,152

Audience persona

The typical Banfield Pet Hospital fan in United States is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for IAM (band).

Top regions in United States

Top regions ranked by reach for Banfield Pet Hospital in United States
RegionReachAffinity
Florida128,5042.5×
California108,1391.3×
Texas76,2061.17×
North Carolina47,0992.06×
Virginia36,0171.95×
Ohio33,5951.44×
Georgia33,3941.43×
Washington29,6561.95×
New York29,3330.69×
Illinois25,1891×
Oregon24,9572.87×
Maryland24,4061.87×
Pennsylvania24,1520.94×
Colorado22,9161.92×
Massachusetts22,5581.51×
New Jersey21,6141.12×
Tennessee18,8351.24×
South Carolina18,2461.6×
Minnesota17,1801.58×
Arizona16,7691.08×
Michigan15,5510.78×
Missouri12,5231.02×
Utah11,9581.76×
Indiana9,8560.71×
Kentucky8,3060.87×
Oklahoma8,2010.97×
Connecticut8,0651.06×
Louisiana8,0390.82×
Alabama7,6600.72×
Nevada7,1420.97×
Kansas4,7750.8×
New Hampshire4,0311.35×
Rhode Island3,6521.51×
Mississippi3,3540.54×
Wisconsin3,0640.27×
Washington, District of Columbia3,0231.32×
New Mexico2,9030.76×
Nebraska2,4170.63×
Iowa1,7620.28×
Arkansas1,6150.26×
Delaware1,4930.71×
Idaho1,4810.39×
West Virginia8800.25×
Montana7200.34×
Maine3290.12×
Hawaii2580.08×
South Dakota1690.1×
Wyoming1550.14×
North Dakota1370.09×
Alaska1330.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Banfield Pet Hospital audience
BrandAffinityCategory
IAM (band)107.58×Music & Radio
Fifth Third Bank29.14×Business & Career
Key Food44.92×Shopping
Antony Starr49.31×Movies & TV
VCA Animal Hospitals103.23×Health
Petfinder23.87×Pets & Animals
Peter Schiff65.76×Movies & TV
Sparkler93.21×Kids & Family
DuckDuckGo16.03×Internet & Social Media
Pilot Flying J15.66×Cars & Mobility
Twilio41.85×Technology & Electronics
Home2 Suites by Hilton27.18×Travel & Leisure
Hefty40.34×Home & Garden
Friendly's27.72×Food & Beverages
The UPS Store5.83×Shopping
Earth Fare53.14×Shopping
Laz Alonso49.31×Movies & TV
Miami Ad School133.51×Business & Career
Newegg15.72×Shopping
Texas Instruments44.04×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Banfield Pet Hospital audience
TraitClusterScore
Design AffinityPREMIUM1.53
Pet OwnershipJOY1.44
Family OrientationCONSERVATISM1.37
ExtroversionTHRILL1.36
Community OrientationOPEN1.34
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Banfield Pet Hospital
CountryShare
United States64.3%
Ecuador5.4%
China4.0%

See Banfield Pet Hospital audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Banfield Pet Hospital have in United States?

Banfield Pet Hospital has an estimated audience of 759,152 people in United States, concentrated in Florida and California.

What is the gender split and age of Banfield Pet Hospital fans?

64.8% of Banfield Pet Hospital fans are female, 35.2% are male, with an average age of 42.9 years.

Which brands do Banfield Pet Hospital fans like most?

Banfield Pet Hospital fans show strongest brand affinity for IAM (band) (107.58×), Fifth Third Bank (29.14×), and Key Food (44.92×) over the country average.

Where do Banfield Pet Hospital fans live in United States?

Banfield Pet Hospital fans in United States are most concentrated in Florida (reach 128,504), California (reach 108,139), and Texas (reach 76,206). These three regions account for the largest share of the active audience.

What other brands do Banfield Pet Hospital fans also like?

Beyond Banfield Pet Hospital itself, the audience over-indexes on Fifth Third Bank (29.14×), Key Food (44.92×), Antony Starr (49.31×), and VCA Animal Hospitals (103.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Banfield Pet Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.