Earth Fare Audience in United States

Earth Fare has an estimated audience of 523,507 people in United States. 65.5% are female, 34.5% are male, average age 40.0. Top regions: South Carolina, North Carolina, Virginia. Top brand affinities: Orthodox Judaism, Home2 Suites by Hilton, Banfield Pet Hospital, Bachelor of Business Administration, Bitdefender.

The average Earth Fare fan in United States is 40.0 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Virginia. Top brand affinities include Orthodox Judaism, Home2 Suites by Hilton, Banfield Pet Hospital, with strongest over-indexing on Orthodox Judaism (49.02× the country average). Demographically, the Earth Fare audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Earth Fare fans

Demographic split for Earth Fare audience in United States
MetricValue
Female65.5%
Male34.5%
Average age40.0
Estimated audience size523,507

Audience persona

The typical Earth Fare fan in United States is more female, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Orthodox Judaism.

Top regions in United States

Top regions ranked by reach for Earth Fare in United States
RegionReachAffinity
South Carolina166,65321.16×
North Carolina157,0189.97×
Virginia68,0065.33×
Tennessee49,3304.7×
Florida44,0261.24×
Georgia31,9241.98×
Ohio22,1551.37×
California4,0700.07×
New York3,7880.13×
Alabama3,4380.47×
Texas3,1980.07×
Michigan2,5690.19×
Indiana2,2650.24×
Pennsylvania2,1260.12×
Illinois1,8050.1×
Maryland1,5820.18×
Kentucky1,3550.21×
New Jersey1,1410.09×
Colorado1,0550.13×
Massachusetts1,0110.1×
West Virginia9780.4×
Washington7250.07×
Missouri6900.08×
Arizona5960.06×
Louisiana5790.09×
Minnesota5730.08×
Wisconsin4900.06×
Connecticut4880.09×
Kansas4330.1×
Washington, District of Columbia4250.27×
Oregon4130.07×
Mississippi3000.07×
Oklahoma2900.05×
Nevada2860.06×
Arkansas2820.07×
Utah2600.06×
Maine2300.12×
New Hampshire2270.11×
Iowa2170.05×
Alaska1650.15×
Rhode Island1530.09×
Idaho1530.06×
Hawaii1460.06×
Montana1440.1×
New Mexico1440.05×
South Dakota1420.12×
North Dakota1380.13×
Wyoming1340.17×
Nebraska1330.05×
Vermont1290.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Earth Fare audience
BrandAffinityCategory
Orthodox Judaism49.02×Politics & Society
Home2 Suites by Hilton33.45×Travel & Leisure
Banfield Pet Hospital43.65×Health
Bachelor of Business Administration44.92×Business & Career
Bitdefender39.98×Technology & Electronics
Kitchenware5.82×Home & Garden
Planet Fitness4×Sports
White wine9.59×Food & Beverages
Red wine8.03×Food & Beverages
The UPS Store3.96×Shopping
Diaper bag5.63×Kids & Family
Teva25.49×Fashion & Accessoires
Extra Space Storage7.39×Home & Garden
E.Leclerc31.41×Shopping
BJ's Wholesale Club6.64×Shopping
The Fresh Market9.83×Shopping
Rack Room Shoes11.04×Fashion & Accessoires
Rent-A-Center7.86×Home & Garden
Sprouts Farmers Market5.64×Shopping
Fifth Third Bank8.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Earth Fare audience
TraitClusterScore
Need for SecurityCONSERVATISM4.67
Healthy LifestyleBALANCE3.47
IndulgenceJOY2.01
Luxury OrientationPREMIUM1.68
Design AffinityPREMIUM1.66
SustainabilityBALANCE1.62

Worldwide distribution

Worldwide audience distribution share by country for Earth Fare
CountryShare
United States96.5%
United Kingdom2.5%
Canada0.6%

See Earth Fare audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Earth Fare have in United States?

Earth Fare has an estimated audience of 523,507 people in United States, concentrated in South Carolina and North Carolina.

What is the gender split and age of Earth Fare fans?

65.5% of Earth Fare fans are female, 34.5% are male, with an average age of 40.0 years.

Which brands do Earth Fare fans like most?

Earth Fare fans show strongest brand affinity for Orthodox Judaism (49.02×), Home2 Suites by Hilton (33.45×), and Banfield Pet Hospital (43.65×) over the country average.

Where do Earth Fare fans live in United States?

Earth Fare fans in United States are most concentrated in South Carolina (reach 166,653), North Carolina (reach 157,018), and Virginia (reach 68,006). These three regions account for the largest share of the active audience.

What other brands do Earth Fare fans also like?

Beyond Earth Fare itself, the audience over-indexes on Home2 Suites by Hilton (33.45×), Banfield Pet Hospital (43.65×), Bachelor of Business Administration (44.92×), and Bitdefender (39.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Earth Fare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.