Rascasse Audience Intelligence

Earth Fare Target Market in United States

A data profile of the people who buy, follow and care about Earth Fare in United States — modelled from more than twelve digital signal sources. Earth Fare has an estimated audience of 514,705 people in United States.

#62among Supermarket in United States#3708among Brand in United States#506in Shopping

The average Earth Fare fan in United States is 40.0 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, North Carolina, Virginia.

Top brand affinities include Orthodox Judaism, Home2 Suites by Hilton, Banfield Pet Hospital, with strongest over-indexing on Orthodox Judaism (41.28× the country average).

Demographically, the Earth Fare audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Earth Fare fan in United States is more female, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Orthodox Judaism.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Earth Fare profile in United States.

Audience size
515K
in United States
Gender
65.5%♀
34.5% male
Age
40.0
average years
Country rank
#36039
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Earth Fare

65.5% are female, 34.5% are male, average age 40.0.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Earth Fare audience in United States
MetricValue
Female65.5%
Male34.5%
Average age40.0
Estimated audience size514,705
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Earth Fare audience in United States
Age bracketShare%
16-1911%
20-2922%
30-3926%
40-4928%
50+13%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Earth Fare audience comes from United States.

Worldwide audience distribution share by country for Earth Fare
CountryShare
United States96.4%
United Kingdom2.6%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Earth Fare audience in United States is strongest.

Fig. 05

Top regions by affinity

Earth Fare customers by region in United States
#RegionReachAffinity×
01South Carolina~200K22.60×
02North Carolina~100K9.24×
03Tennessee~60K5.57×
04Virginia~70K5.15×
05Georgia~30K2.13×
06Florida~40K1.21×
07Ohio~20K1.08×
08South Dakota~1K0.84×
09North Dakota<1K0.84×
10Vermont<1K0.83×
11Idaho~2K0.82×
12Nebraska~2K0.82×
13Hawaii~2K0.82×
14Montana~1K0.82×
15Alaska<1K0.82×
16New Mexico~2K0.81×
17Rhode Island~1K0.81×
18Delaware~1K0.81×
19Iowa~3K0.76×
20Oklahoma~4K0.75×
21Mississippi~3K0.75×
22Arkansas~3K0.75×
23New Hampshire~2K0.75×
24Maine~1K0.75×
25Nevada~4K0.70×
26Utah~3K0.69×
27Kansas~3K0.67×
28Louisiana~4K0.65×
29West Virginia~2K0.64×
30Washington, District of Columbia<1K0.62×
31Wisconsin~5K0.59×
32Oregon~4K0.58×
33Connecticut~3K0.57×
34Missouri~5K0.55×
35Minnesota~4K0.55×
36Arizona~6K0.53×
37Alabama~4K0.50×
38Kentucky~3K0.48×
39Washington~5K0.46×
40Massachusetts~4K0.42×
41Colorado~3K0.42×
42Indiana~4K0.39×
43New Jersey~5K0.38×
44Maryland~3K0.38×
45Michigan~5K0.33×
46Illinois~5K0.31×
47Pennsylvania~5K0.30×
48Texas~10K0.22×
49New York~6K0.22×
50California~10K0.18×
Fig. 06

Affinity by region

Affinity by region — Earth Fare, United States
0.18×1.00×22.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Earth Fare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Earth Fare audience
#·InterestCategoryAffinity×
01Banfield Pet HospitalHealth53.14×
02Orthodox JudaismPolitics & Society41.28×
03BitdefenderTechnology & Electronics39.54×
04Home2 Suites by HiltonTravel & Leisure36.49×
05FiskarsHome & Garden35.94×
06Vera FarmigaMovies & TV16.20×
07White wineFood & Beverages8.04×
08Extra Space StorageHome & Garden6.84×
09Red wineFood & Beverages6.77×
10BJ's Wholesale ClubShopping6.68×
11Sustainable energyHome & Garden6.08×
12QVCMovies & TV5.60×
13Sprouts Farmers MarketShopping4.87×
14KitchenwareHome & Garden4.74×
15Trader Joe'sShopping4.19×
16Discount storesShopping4.09×
17FedExBusiness & Career4.05×
18The UPS StoreShopping3.98×
19Organic foodFood & Beverages3.45×
20Mortgage loansBusiness & Career3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Earth Fare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Earth Fare audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.71×
Healthy LifestyleBALANCE3.66×
Convenience OrientationPREMIUM2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Earth Fare audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
Social Media UsageJOY1.05×
Risk AppetiteTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Earth Fare's target market in United States?

Earth Fare's target market in United States covers an estimated 514,705 people, concentrated in South Carolina and North Carolina.

02

What is the gender split and age of Earth Fare customers?

65.5% of the Earth Fare audience are female, 34.5% are male, with an average age of 40.0 years.

03

Which brands do Earth Fare fans like most?

Earth Fare fans show strongest brand affinity for Orthodox Judaism (41.28×), Home2 Suites by Hilton (36.49×), and Banfield Pet Hospital (53.14×) over the country average.

04

Where do Earth Fare fans live in United States?

Earth Fare fans in United States are most concentrated in South Carolina (reach ~200K), North Carolina (reach ~100K), and Virginia (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Earth Fare fans also like?

Beyond Earth Fare itself, the audience over-indexes on Home2 Suites by Hilton (36.49×), Banfield Pet Hospital (53.14×), Bitdefender (39.54×), and Trader Joe's (4.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Earth Fare audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Earth Fare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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