Fiskars Audience in United States

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Fiskars has an estimated audience of 661,155 people in United States. 52.5% are female, 47.5% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Anne Burrell, Fifth Third Bank, Key Food, DuckDuckGo, The UPS Store.

The average Fiskars fan in United States is 46.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anne Burrell, Fifth Third Bank, Key Food, with strongest over-indexing on Anne Burrell (26.86× the country average). Demographically, the Fiskars audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Fiskars fans

Demographic split for Fiskars audience in United States
MetricValue
Female52.5%
Male47.5%
Average age46.9
Estimated audience size661,155

Audience persona

The typical Fiskars fan in United States is balanced, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Anne Burrell.

Top regions in United States

Top regions ranked by reach for Fiskars in United States
RegionReachAffinity
California74,7941.03×
Texas45,0440.79×
Florida33,0280.74×
New York30,1770.82×
Wisconsin26,1692.63×
Pennsylvania22,7511.02×
Illinois22,3641.02×
Ohio21,4761.05×
Michigan20,9121.21×
North Carolina20,3851.02×
Georgia18,3500.9×
Washington18,3171.38×
Virginia15,3210.95×
Tennessee15,0131.13×
New Jersey13,7410.82×
Massachusetts12,6600.97×
Oregon12,5011.65×
Arizona12,2200.91×
Minnesota12,1061.28×
Indiana11,7850.98×
Colorado10,0830.97×
Missouri9,7690.92×
South Carolina9,2080.93×
Maryland9,0060.79×
Alabama7,7280.84×
Kentucky7,3590.89×
Connecticut7,2271.09×
Oklahoma6,3220.86×
Arkansas5,6971.05×
Louisiana5,6430.66×
Iowa5,4601×
Mississippi5,3830.99×
Utah5,3200.9×
Kansas4,4340.85×
Nevada4,2580.67×
Maine3,9701.68×
Idaho3,5211.06×
New Hampshire3,2101.23×
West Virginia2,9630.96×
New Mexico2,8180.85×
Nebraska2,7670.83×
Hawaii2,3230.82×
Montana1,9811.08×
Vermont1,6101.39×
Rhode Island1,5060.72×
Alaska1,4241.01×
Delaware1,3680.75×
Washington, District of Columbia1,2980.65×
South Dakota1,2250.8×
North Dakota9400.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fiskars audience
BrandAffinityCategory
Anne Burrell26.86×Food & Beverages
Fifth Third Bank28.79×Business & Career
Key Food46.03×Shopping
DuckDuckGo17.36×Internet & Social Media
The UPS Store8.53×Shopping
Carleton University106.75×Business & Career
Pilot Flying J13.5×Cars & Mobility
Peter Schiff54.19×Movies & TV
Friendly's31.74×Food & Beverages
HoneyBaked Ham21.59×Food & Beverages
Atlanta Track Club125.73×Sports
Chelsea Flower Show59.42×Home & Garden
Luxury real estate8.07×Business & Career
The Register41.26×News
Thumbtack (website)22.69×Home & Garden
Zaha Hadid53.06×Arts & Culture
Frank Gehry41.5×Arts & Culture
Atlas10.98×Music & Radio
Twilio31.8×Technology & Electronics
Julia Stiles20.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fiskars audience
TraitClusterScore
Family OrientationCONSERVATISM3.21
Design AffinityPREMIUM2.66
IndulgenceJOY2.59
DIY MentalityTHRILL2.12
Career OrientationPOWER1.87
SustainabilityBALANCE1.75

Worldwide distribution

Worldwide audience distribution share by country for Fiskars
CountryShare
United States27.2%
Finland10.5%
Germany9.1%

See Fiskars audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Fiskars have in United States?

Fiskars has an estimated audience of 661,155 people in United States, concentrated in California and Texas.

What is the gender split and age of Fiskars fans?

52.5% of Fiskars fans are female, 47.5% are male, with an average age of 46.9 years.

Which brands do Fiskars fans like most?

Fiskars fans show strongest brand affinity for Anne Burrell (26.86×), Fifth Third Bank (28.79×), and Key Food (46.03×) over the country average.

Where do Fiskars fans live in United States?

Fiskars fans in United States are most concentrated in California (reach 74,794), Texas (reach 45,044), and Florida (reach 33,028). These three regions account for the largest share of the active audience.

What other brands do Fiskars fans also like?

Beyond Fiskars itself, the audience over-indexes on Fifth Third Bank (28.79×), Key Food (46.03×), DuckDuckGo (17.36×), and The UPS Store (8.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fiskars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.