Rascasse Audience Intelligence

Chelsea Flower Show Audience in United States

A data profile of the people who buy, follow and care about Chelsea Flower Show in United States — modelled from more than twelve digital signal sources. Chelsea Flower Show has an estimated audience of 445,486 people in United States.

#482among Event in United States#1534in Home & Garden

The average Chelsea Flower Show fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Home & Garden · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chelsea Flower Show profile in United States.

Audience size
445K
in United States
Gender
57.7%♀
42.3% male
Age
41.2
average years
Country rank
#39151
Event in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chelsea Flower Show fans

57.7% are female, 42.3% are male, average age 41.2.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Chelsea Flower Show audience in United States
MetricValue
Female57.7%
Male42.3%
Average age41.2
Estimated audience size445,486
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Chelsea Flower Show audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4920%
50+26%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Chelsea Flower Show audience comes from United States.

Worldwide audience distribution share by country for Chelsea Flower Show
CountryShare
United Kingdom59.5%
United States12.2%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chelsea Flower Show audience in United States is strongest.

Fig. 05

Top regions by affinity

Chelsea Flower Show fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.02×
02Massachusetts~10K1.67×
03New York~40K1.49×
04Connecticut~6K1.31×
05Virginia~10K1.30×
06Washington~10K1.30×
07Vermont~1K1.29×
08Oregon~6K1.25×
09Maine~2K1.18×
10New Hampshire~2K1.16×
11Maryland~9K1.12×
12Rhode Island~2K1.12×
13Colorado~8K1.09×
14Alaska~1K1.08×
15North Dakota<1K1.04×
16California~50K1.03×
17South Dakota~1K1.02×
18Hawaii~2K1.01×
19Montana~1K1.00×
20Delaware~1K1.00×
21North Carolina~10K0.99×
22Idaho~2K0.97×
23West Virginia~2K0.96×
24Utah~4K0.94×
25Pennsylvania~10K0.93×
26Tennessee~8K0.91×
27New Mexico~2K0.91×
28Georgia~10K0.90×
29South Carolina~6K0.90×
30Minnesota~6K0.90×
31Mississippi~3K0.90×
32Nebraska~2K0.90×
33New Jersey~10K0.89×
34Kentucky~5K0.89×
35Arkansas~3K0.88×
36Illinois~10K0.87×
37Alabama~5K0.87×
38Kansas~3K0.87×
39Florida~30K0.86×
40Oklahoma~4K0.86×
41Iowa~3K0.86×
42Missouri~6K0.84×
43Louisiana~5K0.84×
44Wisconsin~6K0.83×
45Nevada~4K0.83×
46Michigan~9K0.78×
47Indiana~6K0.78×
48Ohio~10K0.74×
49Arizona~7K0.74×
50Texas~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Chelsea Flower Show, United States
0.69×1.00×2.02×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chelsea Flower Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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