Chelsea Flower Show Audience in Germany
Chelsea Flower Show has an estimated audience of 236,657 people in Germany. 66.6% are female, 33.4% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Secret Garden (TV series), Royal Botanic Gardens, Kew, Callalily, Cindy Crawford, Alan Titchmarsh.
The average Chelsea Flower Show fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Secret Garden (TV series), Royal Botanic Gardens, Kew, Callalily, with strongest over-indexing on Secret Garden (TV series) (168.75× the country average). Demographically, the Chelsea Flower Show audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Event
Demographics of Chelsea Flower Show fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 42.4 |
| Estimated audience size | 236,657 |
Audience persona
The typical Chelsea Flower Show fan in Germany is more female, around 42.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Secret Garden (TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 50,957 | 0.98× |
| Bayern | 44,250 | 1.16× |
| Baden-Württemberg | 31,331 | 0.97× |
| Hessen | 21,813 | 1.21× |
| Niedersachsen | 20,414 | 0.89× |
| Berlin | 15,330 | 1.45× |
| Rheinland-Pfalz | 11,140 | 0.94× |
| Sachsen | 10,003 | 0.86× |
| Schleswig-Holstein | 8,628 | 1.02× |
| Brandenburg | 6,889 | 0.94× |
| Hamburg | 6,679 | 1.25× |
| Thüringen | 4,464 | 0.74× |
| Sachsen-Anhalt | 4,336 | 0.71× |
| Mecklenburg-Vorpommern | 3,704 | 0.82× |
| Saarland | 2,491 | 0.86× |
| Bremen | 2,444 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Secret Garden (TV series) | 168.75× | Movies & TV |
| Royal Botanic Gardens, Kew | 122× | Travel & Leisure |
| Callalily | 107.38× | Music & Radio |
| Cindy Crawford | 36.97× | Fashion & Accessoires |
| Alan Titchmarsh | 187.35× | Movies & TV |
| RHS Garden Harlow Carr | 133.57× | Home & Garden |
| Adriana Lima | 22.61× | Fashion & Accessoires |
| Stucco | 17.29× | Home & Garden |
| Open eBook | 21.23× | Technology & Electronics |
| BBC Gardeners' World | 61.11× | Home & Garden |
| Brooke Shields | 19.12× | Movies & TV |
| Container garden | 20.2× | Home & Garden |
| Adriana Lima | 13.2× | Fashion & Accessoires |
| Nina Chuba | 7.04× | Music & Radio |
| Gardeners' World | 83.99× | Movies & TV |
| Seamless (company) | 64.32× | Food & Beverages |
| God | 5.88× | Politics & Society |
| Yas Island | 54.64× | Travel & Leisure |
| Hermann Hesse | 20.54× | Literature |
| HolidayCheck | 4.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 11.41 |
| Design Affinity | PREMIUM | 2.99 |
| Sustainability | BALANCE | 2.63 |
| DIY Mentality | THRILL | 1.86 |
| Pet Ownership | JOY | 1.77 |
| Quality Awareness | PREMIUM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 59.4% |
| United States | 12.2% |
| Germany | 6.5% |
See Chelsea Flower Show audiences in other countries
More Home & Garden audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Chelsea Flower Show have in Germany?
Chelsea Flower Show has an estimated audience of 236,657 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chelsea Flower Show fans?
66.6% of Chelsea Flower Show fans are female, 33.4% are male, with an average age of 42.4 years.
Which brands do Chelsea Flower Show fans like most?
Chelsea Flower Show fans show strongest brand affinity for Secret Garden (TV series) (168.75×), Royal Botanic Gardens, Kew (122×), and Callalily (107.38×) over the country average.
Where do Chelsea Flower Show fans live in Germany?
Chelsea Flower Show fans in Germany are most concentrated in Nordrhein-Westfalen (reach 50,957), Bayern (reach 44,250), and Baden-Württemberg (reach 31,331). These three regions account for the largest share of the active audience.
What other brands do Chelsea Flower Show fans also like?
Beyond Chelsea Flower Show itself, the audience over-indexes on Royal Botanic Gardens, Kew (122×), Callalily (107.38×), Cindy Crawford (36.97×), and Alan Titchmarsh (187.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chelsea Flower Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.