Rascasse Audience Intelligence

Chelsea Flower Show Audience in Germany

A data profile of the people who buy, follow and care about Chelsea Flower Show in Germany — modelled from more than twelve digital signal sources. Chelsea Flower Show has an estimated audience of 236,996 people in Germany.

#289among Event in Germany#962in Home & Garden

The average Chelsea Flower Show fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Secret Garden (TV series), Royal Botanic Gardens, Kew, Callalily, with strongest over-indexing on Secret Garden (TV series) (168.75× the country average).

Demographically, the Chelsea Flower Show audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chelsea Flower Show fan in Germany is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Secret Garden (TV series).

Category: Home & Garden · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chelsea Flower Show profile in Germany.

Audience size
237K
in Germany
Gender
66.6%♀
33.4% male
Age
42.4
average years
Country rank
#20358
Event in Germany
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chelsea Flower Show fans

66.6% are female, 33.4% are male, average age 42.4.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Chelsea Flower Show audience in Germany
MetricValue
Female66.6%
Male33.4%
Average age42.4
Estimated audience size236,996
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Chelsea Flower Show audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4924%
50+28%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Chelsea Flower Show audience comes from Germany.

Worldwide audience distribution share by country for Chelsea Flower Show
CountryShare
United Kingdom59.5%
United States12.2%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chelsea Flower Show audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chelsea Flower Show fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.27×
02Bayern~40K1.18×
03Hessen~20K1.12×
04Hamburg~6K1.11×
05Bremen~2K1.08×
06Schleswig-Holstein~9K1.01×
07Nordrhein-Westfalen~50K0.98×
08Baden-Württemberg~30K0.98×
09Brandenburg~7K0.98×
10Saarland~3K0.97×
11Thüringen~6K0.96×
12Rheinland-Pfalz~10K0.94×
13Mecklenburg-Vorpommern~4K0.93×
14Niedersachsen~20K0.92×
15Sachsen~10K0.90×
16Sachsen-Anhalt~6K0.90×
Fig. 06

Affinity by region

Affinity by region — Chelsea Flower Show, Germany
0.90×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chelsea Flower Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chelsea Flower Show audience
#·InterestCategoryAffinity×
01Alan TitchmarshMovies & TV187.35×
02Secret Garden (TV series)Movies & TV168.75×
03RHS Garden Harlow CarrHome & Garden133.57×
04Royal Botanic Gardens, KewTravel & Leisure122.00×
05CallalilyMusic & Radio107.38×
06Gardeners' WorldMovies & TV83.99×
07Seamless (company)Food & Beverages64.32×
08BBC Gardeners' WorldHome & Garden61.11×
09Yas IslandTravel & Leisure54.64×
10Cindy CrawfordFashion & Accessoires36.97×
11Adriana LimaFashion & Accessoires22.61×
12G.E.M.Music & Radio21.34×
13Open eBookTechnology & Electronics21.23×
14Hermann HesseLiterature20.54×
15Container gardenHome & Garden20.20×
16Brooke ShieldsMovies & TV19.12×
17Gisele BündchenFashion & Accessoires18.82×
18StuccoHome & Garden17.29×
19Nina ChubaMusic & Radio7.04×
20GodPolitics & Society5.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chelsea Flower Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chelsea Flower Show audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.91×
CreativityOPEN1.77×
Pet OwnershipJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chelsea Flower Show audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.11×
Career OrientationPOWER1.17×
Need for SecurityCONSERVATISM1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chelsea Flower Show have in Germany?

Chelsea Flower Show has an estimated audience of 236,996 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chelsea Flower Show fans?

66.6% of Chelsea Flower Show fans are female, 33.4% are male, with an average age of 42.4 years.

03

Which brands do Chelsea Flower Show fans like most?

Chelsea Flower Show fans show strongest brand affinity for Secret Garden (TV series) (168.75×), Royal Botanic Gardens, Kew (122×), and Callalily (107.38×) over the country average.

04

Where do Chelsea Flower Show fans live in Germany?

Chelsea Flower Show fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Chelsea Flower Show fans also like?

Beyond Chelsea Flower Show itself, the audience over-indexes on Royal Botanic Gardens, Kew (122×), Callalily (107.38×), Alan Titchmarsh (187.35×), and Adriana Lima (22.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Chelsea Flower Show audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chelsea Flower Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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