Rascasse Audience Intelligence

Hermann Hesse Audience in Germany

A data profile of the people who buy, follow and care about Hermann Hesse in Germany — modelled from more than twelve digital signal sources. Hermann Hesse has an estimated audience of 344,372 people in Germany.

#48among Author in Germany#3262among Person in Germany#277in Literature

The average Hermann Hesse fan in Germany is 32.9 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Vladimir Nabokov, Terence McKenna, Friedrich Nietzsche, with strongest over-indexing on Vladimir Nabokov (224.24× the country average).

Demographically, the Hermann Hesse audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hermann Hesse fan in Germany is more female, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Vladimir Nabokov.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hermann Hesse profile in Germany.

Audience size
344K
in Germany
Gender
57.4%♀
42.6% male
Age
32.9
average years
Country rank
#15707
Person in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hermann Hesse fans

57.4% are female, 42.6% are male, average age 32.9.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Hermann Hesse audience in Germany
MetricValue
Female57.4%
Male42.6%
Average age32.9
Estimated audience size344,372
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Hermann Hesse audience in Germany
Age bracketShare%
16-1948%
20-2910%
30-3912%
40-4915%
50+15%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Hermann Hesse audience comes from Germany.

Worldwide audience distribution share by country for Hermann Hesse
CountryShare
Germany18.0%
Italy15.0%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hermann Hesse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hermann Hesse fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.60×
02Berlin~20K1.28×
03Sachsen~20K1.13×
04Thüringen~9K1.09×
05Hessen~30K1.06×
06Bayern~60K1.05×
07Hamburg~7K0.98×
08Mecklenburg-Vorpommern~6K0.95×
09Sachsen-Anhalt~8K0.94×
10Schleswig-Holstein~10K0.93×
11Brandenburg~10K0.93×
12Nordrhein-Westfalen~60K0.88×
13Saarland~4K0.88×
14Niedersachsen~30K0.84×
15Bremen~2K0.84×
16Rheinland-Pfalz~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Hermann Hesse, Germany
0.71×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hermann Hesse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hermann Hesse audience
#·InterestCategoryAffinity×
01Terence McKennaLiterature311.54×
02Vladimir NabokovLiterature224.24×
03Autobiographical novelLiterature130.84×
04University of BaselBusiness & Career117.57×
05Mega Man (video game)Games87.00×
06Friedrich NietzscheLiterature68.50×
07Divine (performer)Music & Radio63.08×
08The Alchemist (novel)Literature44.23×
09Fyodor DostoyevskyLiterature38.21×
10ETH ZurichBusiness & Career33.51×
11The Truman ShowMovies & TV28.57×
12Johann Wolfgang von GoetheLiterature27.89×
13Supercell (video game company)Games20.43×
14Junge WeltNews20.00×
15IG MetallPolitics & Society20.00×
16Carl JungHealth19.52×
17Sahra WagenknechtPolitics & Society18.36×
18Thomas MannLiterature17.17×
19Pride and PrejudiceMovies & TV16.44×
20Gregor GysiPolitics & Society15.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hermann Hesse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hermann Hesse audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.05×
SpiritualityBALANCE1.85×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hermann Hesse audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Convenience OrientationPREMIUM0.89×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hermann Hesse have in Germany?

Hermann Hesse has an estimated audience of 344,372 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Hermann Hesse fans?

57.4% of Hermann Hesse fans are female, 42.6% are male, with an average age of 32.9 years.

03

Which brands do Hermann Hesse fans like most?

Hermann Hesse fans show strongest brand affinity for Vladimir Nabokov (224.24×), Terence McKenna (311.54×), and Friedrich Nietzsche (68.5×) over the country average.

04

Where do Hermann Hesse fans live in Germany?

Hermann Hesse fans in Germany are most concentrated in Baden-Württemberg (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hermann Hesse fans also like?

Beyond Hermann Hesse itself, the audience over-indexes on Terence McKenna (311.54×), Friedrich Nietzsche (68.5×), Divine (performer) (63.08×), and Sahra Wagenknecht (18.36×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Hermann Hesse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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