Rascasse Audience Intelligence

IG Metall Audience in Germany

A data profile of the people who buy, follow and care about IG Metall in Germany — modelled from more than twelve digital signal sources. IG Metall has an estimated audience of 578,598 people in Germany.

#1among Labor union in Germany#29among NGO / Political Party in Germany#498in Politics & Society

The average IG Metall fan in Germany is 41.2 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Libération, Hard hat, ThyssenKrupp, with strongest over-indexing on Libération (145.63× the country average).

Demographically, the IG Metall audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical IG Metall fan in Germany is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Libération.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Labor union

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IG Metall profile in Germany.

Audience size
579K
in Germany
Gender
27.4%♀
72.6% male
Age
41.2
average years
Country rank
#10423
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of IG Metall fans

27.4% are female, 72.6% are male, average age 41.2.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for IG Metall audience in Germany
MetricValue
Female27.4%
Male72.6%
Average age41.2
Estimated audience size578,598
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the IG Metall audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4926%
50+22%
Fig. 04

Worldwide distribution

91.3%

of the worldwide IG Metall audience comes from Germany.

Worldwide audience distribution share by country for IG Metall
CountryShare
Germany91.3%
China1.9%
United States1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IG Metall audience in Germany is strongest.

Fig. 05

Top regions by affinity

IG Metall fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.80×
02Bayern~200K1.63×
03Niedersachsen~90K1.49×
04Saarland~10K1.36×
05Hessen~50K1.20×
06Hamburg~20K1.15×
07Nordrhein-Westfalen~100K1.02×
08Bremen~5K0.99×
09Rheinland-Pfalz~30K0.87×
10Sachsen~20K0.86×
11Schleswig-Holstein~20K0.76×
12Thüringen~10K0.74×
13Berlin~20K0.62×
14Sachsen-Anhalt~9K0.61×
15Brandenburg~10K0.57×
16Mecklenburg-Vorpommern~5K0.42×
Fig. 06

Affinity by region

Affinity by region — IG Metall, Germany
0.42×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IG Metall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IG Metall audience
#·InterestCategoryAffinity×
01Hard hatFashion & Accessoires150.70×
02LibérationNews145.63×
03Blohm + VossCars & Mobility120.07×
04MafellHome & Garden110.14×
05Jean-Paul SartreLiterature108.28×
06Simone de BeauvoirLiterature102.43×
07StrabagBusiness & Career82.05×
08MarxismPolitics & Society71.06×
09Road surfaceCars & Mobility64.29×
10Albert CamusLiterature59.51×
11ThyssenKruppBusiness & Career52.80×
12Gregor GysiPolitics & Society47.98×
13Christopher Street DayPolitics & Society46.93×
14MetaboHome & Garden38.32×
15FestoolHome & Garden33.85×
16Junge WeltNews32.11×
17WürthHome & Garden29.54×
18Sahra WagenknechtPolitics & Society28.05×
19Kristen StewartMovies & TV20.00×
20Der PostillonInternet & Social Media16.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IG Metall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IG Metall audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.86×
PatriotismCONSERVATISM2.84×
SpiritualityBALANCE2.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IG Metall audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
Sports ActivityPOWER1.14×
ExtroversionTHRILL1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IG Metall have in Germany?

IG Metall has an estimated audience of 578,598 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of IG Metall fans?

27.4% of IG Metall fans are female, 72.6% are male, with an average age of 41.2 years.

03

Which brands do IG Metall fans like most?

IG Metall fans show strongest brand affinity for Libération (145.63×), Hard hat (150.7×), and ThyssenKrupp (52.8×) over the country average.

04

Where do IG Metall fans live in Germany?

IG Metall fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do IG Metall fans also like?

Beyond IG Metall itself, the audience over-indexes on Hard hat (150.7×), ThyssenKrupp (52.8×), Strabag (82.05×), and Würth (29.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Labor union audiences in Germany

See IG Metall audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for IG Metall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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