IG Metall Audience in Germany
IG Metall has an estimated audience of 589,321 people in Germany. 27.4% are female, 72.6% are male, average age 41.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Libération, ThyssenKrupp, Hard hat, Strabag, Simone de Beauvoir.
The average IG Metall fan in Germany is 41.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Libération, ThyssenKrupp, Hard hat, with strongest over-indexing on Libération (145.63× the country average). Demographically, the IG Metall audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Labor union
Demographics of IG Metall fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 41.2 |
| Estimated audience size | 589,321 |
Audience persona
The typical IG Metall fan in Germany is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Libération.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 160,188 | 1.69× |
| Baden-Württemberg | 147,963 | 1.84× |
| Nordrhein-Westfalen | 133,204 | 1.03× |
| Niedersachsen | 87,913 | 1.54× |
| Hessen | 54,770 | 1.22× |
| Rheinland-Pfalz | 25,963 | 0.88× |
| Sachsen | 25,021 | 0.87× |
| Schleswig-Holstein | 16,113 | 0.76× |
| Berlin | 15,904 | 0.6× |
| Hamburg | 15,603 | 1.17× |
| Thüringen | 10,635 | 0.71× |
| Saarland | 9,556 | 1.32× |
| Brandenburg | 9,132 | 0.5× |
| Sachsen-Anhalt | 8,702 | 0.57× |
| Bremen | 4,671 | 0.93× |
| Mecklenburg-Vorpommern | 4,204 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Libération | 145.63× | News |
| ThyssenKrupp | 52.8× | Business & Career |
| Hard hat | 150.7× | Fashion & Accessoires |
| Strabag | 82.05× | Business & Career |
| Simone de Beauvoir | 102.43× | Literature |
| Sahra Wagenknecht | 28.05× | Politics & Society |
| Gregor Gysi | 47.98× | Politics & Society |
| Mafell | 110.14× | Home & Garden |
| Jean-Paul Sartre | 108.28× | Literature |
| Der Postillon | 16.1× | Internet & Social Media |
| Blohm + Voss | 120.07× | Cars & Mobility |
| Road surface | 64.29× | Cars & Mobility |
| Albert Camus | 59.51× | Literature |
| Festool | 33.85× | Home & Garden |
| Marxism | 71.06× | Politics & Society |
| Christopher Street Day | 46.93× | Politics & Society |
| Kristen Stewart | 20× | Movies & TV |
| Metabo | 38.32× | Home & Garden |
| Implenia | 67.43× | Business & Career |
| Emma Thompson | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.76 |
| Patriotism | CONSERVATISM | 1.48 |
| Community Orientation | OPEN | 1.26 |
| Pet Ownership | JOY | 1.25 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Tradition | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.5% |
| China | 1.8% |
| United States | 1.2% |
See IG Metall audiences in other countries
More Labor union audiences in Germany
- Gewerkschaft der Polizei (339,219)
- Vereinte Dienstleistungsgewerkschaft (128,500)
- SEIU (2,368)
- United Automobile Workers (801)
- UNITE HERE (473)
Frequently asked questions
How many fans does IG Metall have in Germany?
IG Metall has an estimated audience of 589,321 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of IG Metall fans?
27.4% of IG Metall fans are female, 72.6% are male, with an average age of 41.2 years.
Which brands do IG Metall fans like most?
IG Metall fans show strongest brand affinity for Libération (145.63×), ThyssenKrupp (52.8×), and Hard hat (150.7×) over the country average.
Where do IG Metall fans live in Germany?
IG Metall fans in Germany are most concentrated in Bayern (reach 160,188), Baden-Württemberg (reach 147,963), and Nordrhein-Westfalen (reach 133,204). These three regions account for the largest share of the active audience.
What other brands do IG Metall fans also like?
Beyond IG Metall itself, the audience over-indexes on ThyssenKrupp (52.8×), Hard hat (150.7×), Strabag (82.05×), and Simone de Beauvoir (102.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IG Metall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.