Strabag Audience in Germany
Strabag has an estimated audience of 220,055 people in Germany. 14.2% are female, 85.8% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ThyssenKrupp, Hard hat, Mafell, Implenia, Voestalpine.
The average Strabag fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ThyssenKrupp, Hard hat, Mafell, with strongest over-indexing on ThyssenKrupp (32.82× the country average). Demographically, the Strabag audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Strabag fans
| Metric | Value |
|---|---|
| Female | 14.2% |
| Male | 85.8% |
| Average age | 42.0 |
| Estimated audience size | 220,055 |
Audience persona
The typical Strabag fan in Germany is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for ThyssenKrupp.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,539 | 1.04× |
| Bayern | 79,416 | 1.23× |
| Baden-Württemberg | 66,539 | 1.22× |
| Niedersachsen | 37,178 | 0.95× |
| Hessen | 33,337 | 1.09× |
| Sachsen | 24,940 | 1.27× |
| Berlin | 19,408 | 1.08× |
| Rheinland-Pfalz | 15,291 | 0.76× |
| Brandenburg | 14,339 | 1.15× |
| Schleswig-Holstein | 12,536 | 0.87× |
| Thüringen | 11,621 | 1.14× |
| Sachsen-Anhalt | 11,528 | 1.11× |
| Hamburg | 11,127 | 1.23× |
| Mecklenburg-Vorpommern | 5,576 | 0.73× |
| Bremen | 2,345 | 0.68× |
| Saarland | 2,171 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ThyssenKrupp | 32.82× | Business & Career |
| Hard hat | 90.57× | Fashion & Accessoires |
| Mafell | 79.34× | Home & Garden |
| Implenia | 92.91× | Business & Career |
| Voestalpine | 65.35× | Business & Career |
| Middle ages | 9.95× | Politics & Society |
| Hilti | 20.23× | Home & Garden |
| Piping and plumbing fitting | 17.67× | Home & Garden |
| Hammer drill | 51.63× | Home & Garden |
| Internal combustion engine | 8.38× | Cars & Mobility |
| Metabo | 27.18× | Home & Garden |
| Blohm + Voss | 69.54× | Cars & Mobility |
| Timber framing | 22.64× | Home & Garden |
| Engineered wood | 33.09× | Home & Garden |
| Würth | 26.56× | Home & Garden |
| Plumber | 15.41× | Home & Garden |
| Siemens Energy | 9.88× | Business & Career |
| Farmer | 8.25× | Home & Garden |
| Bauhaus | 3.2× | Shopping |
| Borussia Dortmund | 2.02× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.77 |
| DIY Mentality | THRILL | 1.67 |
| Need for Security | CONSERVATISM | 1.63 |
| Convenience Orientation | PREMIUM | 1.41 |
| Sports Activity | POWER | 1.28 |
| Career Orientation | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.4% |
| Brazil | 16.2% |
| Poland | 13.8% |
See Strabag audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Strabag have in Germany?
Strabag has an estimated audience of 220,055 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Strabag fans?
14.2% of Strabag fans are female, 85.8% are male, with an average age of 42.0 years.
Which brands do Strabag fans like most?
Strabag fans show strongest brand affinity for ThyssenKrupp (32.82×), Hard hat (90.57×), and Mafell (79.34×) over the country average.
Where do Strabag fans live in Germany?
Strabag fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,539), Bayern (reach 79,416), and Baden-Württemberg (reach 66,539). These three regions account for the largest share of the active audience.
What other brands do Strabag fans also like?
Beyond Strabag itself, the audience over-indexes on Hard hat (90.57×), Mafell (79.34×), Implenia (92.91×), and Voestalpine (65.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Strabag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.