Rascasse Audience Intelligence

Strabag Target Market in Germany

A data profile of the people who buy, follow and care about Strabag in Germany — modelled from more than twelve digital signal sources. Strabag has an estimated audience of 391,701 people in Germany.

#1826among Brand in Germany#1002in Business & Career

The average Strabag fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Würth, ThyssenKrupp, Hard hat, with strongest over-indexing on Würth (26.56× the country average).

Demographically, the Strabag audience skews more male with an average age of 42.0, and over-indexes on personality traits such as DIY Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Strabag fan in Germany is more male, around 42.0 years old, with strong DIY Mentality tendencies and a notable affinity for Würth.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strabag profile in Germany.

Audience size
392K
in Germany
Gender
14.2%♀
85.8% male
Age
42.0
average years
Country rank
#14248
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Strabag

14.2% are female, 85.8% are male, average age 42.0.

Fig. 02

Gender split

14.2%
Female
85.8%
Male
Demographic split for Strabag audience in Germany
MetricValue
Female14.2%
Male85.8%
Average age42.0
Estimated audience size391,701
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Strabag audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3923%
40-4924%
50+24%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Strabag audience comes from Germany.

Worldwide audience distribution share by country for Strabag
CountryShare
Germany29.2%
Brazil13.2%
Austria12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strabag audience in Germany is strongest.

Fig. 05

Top regions by affinity

Strabag customers by region in Germany
#RegionReachAffinity×
01Sachsen~20K1.27×
02Hamburg~10K1.22×
03Bayern~80K1.19×
04Brandenburg~10K1.18×
05Sachsen-Anhalt~10K1.18×
06Thüringen~10K1.18×
07Baden-Württemberg~60K1.17×
08Hessen~30K1.07×
09Berlin~20K1.04×
10Nordrhein-Westfalen~90K0.99×
11Niedersachsen~40K0.94×
12Schleswig-Holstein~10K0.89×
13Mecklenburg-Vorpommern~6K0.83×
14Bremen~3K0.75×
15Rheinland-Pfalz~10K0.74×
16Saarland~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Strabag, Germany
0.54×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strabag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strabag audience
#·InterestCategoryAffinity×
01ImpleniaBusiness & Career92.91×
02Hard hatFashion & Accessoires90.57×
03MafellHome & Garden79.34×
04Blohm + VossCars & Mobility69.54×
05VoestalpineBusiness & Career65.35×
06Hammer drillHome & Garden51.63×
07Engineered woodHome & Garden33.09×
08ZüblinBusiness & Career32.99×
09ThyssenKruppBusiness & Career32.82×
10MetaboHome & Garden27.18×
11WürthHome & Garden26.56×
12Timber framingHome & Garden22.64×
13HiltiHome & Garden20.23×
14Piping and plumbing fittingHome & Garden17.67×
15PlumberHome & Garden15.41×
16Middle agesPolitics & Society9.95×
17Siemens EnergyBusiness & Career9.88×
18Internal combustion engineCars & Mobility8.38×
19FarmerHome & Garden8.25×
20BauhausShopping3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strabag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strabag audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.06×
SpiritualityBALANCE1.96×
Family OrientationCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strabag audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
Pet OwnershipJOY0.91×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Strabag's target market in Germany?

Strabag's target market in Germany covers an estimated 391,701 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Strabag customers?

14.2% of the Strabag audience are female, 85.8% are male, with an average age of 42.0 years.

03

Which brands do Strabag fans like most?

Strabag fans show strongest brand affinity for Würth (26.56×), ThyssenKrupp (32.82×), and Hard hat (90.57×) over the country average.

04

Where do Strabag fans live in Germany?

Strabag fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Strabag fans also like?

Beyond Strabag itself, the audience over-indexes on ThyssenKrupp (32.82×), Hard hat (90.57×), Mafell (79.34×), and Implenia (92.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Strabag audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Strabag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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