Timber framing Audience in Germany
Timber framing has an estimated audience of 449,522 people in Germany. 42.2% are female, 57.8% are male, average age 44.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Home Office, Product design, Stradivarius, SHAREit, Urban horticulture.
The average Timber framing fan in Germany is 44.1 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Home Office, Product design, Stradivarius, with strongest over-indexing on Home Office (1.62× the country average). Demographically, the Timber framing audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Timber framing fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 44.1 |
| Estimated audience size | 449,522 |
Audience persona
The typical Timber framing fan in Germany is more male, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 58,336 | 0.95× |
| Bayern | 55,917 | 0.77× |
| Nordrhein-Westfalen | 46,338 | 0.47× |
| Niedersachsen | 25,020 | 0.57× |
| Hessen | 20,749 | 0.61× |
| Sachsen | 15,167 | 0.69× |
| Rheinland-Pfalz | 14,525 | 0.64× |
| Brandenburg | 13,509 | 0.97× |
| Berlin | 13,179 | 0.66× |
| Thüringen | 13,131 | 1.15× |
| Sachsen-Anhalt | 12,753 | 1.09× |
| Mecklenburg-Vorpommern | 11,216 | 1.31× |
| Saarland | 11,150 | 2.02× |
| Schleswig-Holstein | 10,450 | 0.65× |
| Bremen | 10,421 | 2.71× |
| Hamburg | 7,531 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.62× | Business & Career |
| Product design | 2.07× | Business & Career |
| Stradivarius | 1.79× | Shopping |
| SHAREit | 14.52× | Internet & Social Media |
| Urban horticulture | 1.53× | Home & Garden |
| Israel | 1.6× | Travel & Leisure |
| Icon (magazine) | 2.07× | Arts & Culture |
| Jack White | 1.56× | Movies & TV |
| Hennef (Sieg) | 5.84× | Travel & Leisure |
| Cynthia Erivo | 2.89× | Movies & TV |
| Kippah | 3.34× | Fashion & Accessoires |
| Mount Arafat | 7.2× | Travel & Leisure |
| Esra Erol | 3.75× | Movies & TV |
| KLIX (AM) | 1.53× | Music & Radio |
| Cosworth | 6.38× | Cars & Mobility |
| Wolverine (comics) | 2.92× | Literature |
| Corfu (regional unit) | 1.54× | Travel & Leisure |
| New Era (Namibia) | 2.03× | News |
| Free University of Berlin | 1.63× | Business & Career |
| Young Guns (band) | 5.45× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.69 |
| DIY Mentality | THRILL | 1.61 |
| Quality Awareness | PREMIUM | 1.47 |
| Patriotism | CONSERVATISM | 1.44 |
| Tradition | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.7% |
| United Kingdom | 12.3% |
| Italy | 6.8% |
See Timber framing audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Timber framing have in Germany?
Timber framing has an estimated audience of 449,522 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Timber framing fans?
42.2% of Timber framing fans are female, 57.8% are male, with an average age of 44.1 years.
Which brands do Timber framing fans like most?
Timber framing fans show strongest brand affinity for Home Office (1.62×), Product design (2.07×), and Stradivarius (1.79×) over the country average.
Where do Timber framing fans live in Germany?
Timber framing fans in Germany are most concentrated in Baden-Württemberg (reach 58,336), Bayern (reach 55,917), and Nordrhein-Westfalen (reach 46,338). These three regions account for the largest share of the active audience.
What other brands do Timber framing fans also like?
Beyond Timber framing itself, the audience over-indexes on Product design (2.07×), Stradivarius (1.79×), SHAREit (14.52×), and Urban horticulture (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Timber framing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.