Rascasse Audience Intelligence

Timber framing Audience in Germany

A data profile of the people who buy, follow and care about Timber framing in Germany — modelled from more than twelve digital signal sources. Timber framing has an estimated audience of 449,522 people in Germany.

#4937among Topic in Germany#691in Home & Garden

The average Timber framing fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stucco, Solar cell, Strabag, with strongest over-indexing on Stucco (22.77× the country average).

Demographically, the Timber framing audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Timber framing fan in Germany is more male, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Stucco.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Timber framing profile in Germany.

Audience size
450K
in Germany
Gender
42.2%♀
57.8% male
Age
44.1
average years
Country rank
#12769
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Timber framing fans

42.2% are female, 57.8% are male, average age 44.1.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Timber framing audience in Germany
MetricValue
Female42.2%
Male57.8%
Average age44.1
Estimated audience size449,522
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Timber framing audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4927%
50+28%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Timber framing audience comes from Germany.

Worldwide audience distribution share by country for Timber framing
CountryShare
United States42.7%
United Kingdom12.3%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Timber framing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Timber framing fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.47×
02Saarland~7K1.30×
03Mecklenburg-Vorpommern~9K1.11×
04Thüringen~10K1.07×
05Sachsen-Anhalt~10K1.04×
06Brandenburg~10K0.98×
07Baden-Württemberg~60K0.94×
08Hamburg~9K0.92×
09Schleswig-Holstein~10K0.90×
10Rheinland-Pfalz~20K0.88×
11Sachsen~20K0.88×
12Berlin~20K0.84×
13Bayern~60K0.81×
14Niedersachsen~30K0.80×
15Hessen~30K0.80×
16Nordrhein-Westfalen~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Timber framing, Germany
0.66×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Timber framing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Timber framing audience
#·InterestCategoryAffinity×
01MafellHome & Garden36.71×
02StuccoHome & Garden22.77×
03StrabagBusiness & Career22.64×
04Brico DépôtShopping16.87×
05IG MetallPolitics & Society16.48×
06DremelHome & Garden16.20×
07MetaboHome & Garden12.92×
08Modular buildingHome & Garden9.25×
09Solar cellHome & Garden8.12×
10F.C. Hansa RostockSports6.54×
11Motor oilCars & Mobility4.59×
12Window blindHome & Garden4.46×
131. FC MagdeburgSports3.93×
14HugendubelShopping3.54×
15WrenchHome & Garden3.37×
16Efficient energy useTechnology & Electronics2.42×
17HornbachShopping2.03×
18Müller (company)Food & Beverages2.00×
19NatureHome & Garden1.92×
20FamilyKids & Family1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Timber framing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Timber framing audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.35×
Risk AppetiteTHRILL1.75×
ExtroversionTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Timber framing audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
Luxury OrientationPREMIUM0.79×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Timber framing have in Germany?

Timber framing has an estimated audience of 449,522 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Timber framing fans?

42.2% of Timber framing fans are female, 57.8% are male, with an average age of 44.1 years.

03

Which brands do Timber framing fans like most?

Timber framing fans show strongest brand affinity for Stucco (22.77×), Solar cell (8.12×), and Strabag (22.64×) over the country average.

04

Where do Timber framing fans live in Germany?

Timber framing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Timber framing fans also like?

Beyond Timber framing itself, the audience over-indexes on Solar cell (8.12×), Strabag (22.64×), F.C. Hansa Rostock (6.54×), and Mafell (36.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Timber framing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Timber framing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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