Timber framing Audience in United States

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Timber framing has an estimated audience of 3,435,184 people in United States. 54.1% are female, 45.9% are male, average age 46.1. Top regions: California, New York, Texas. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Fairy godmother, Cherish (group).

The average Timber framing fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (17.92× the country average). Demographically, the Timber framing audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Timber framing fans

Demographic split for Timber framing audience in United States
MetricValue
Female54.1%
Male45.9%
Average age46.1
Estimated audience size3,435,184

Audience persona

The typical Timber framing fan in United States is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Timber framing in United States
RegionReachAffinity
California142,6170.38×
New York140,9170.73×
Texas129,9160.44×
Pennsylvania107,5870.93×
Ohio88,4620.84×
North Carolina85,2570.82×
Michigan81,6350.91×
Washington81,4081.18×
Florida72,7040.31×
Massachusetts66,9990.99×
Virginia66,5190.79×
Minnesota63,4091.29×
Tennessee62,7080.91×
Georgia62,0570.59×
Illinois58,6490.51×
Colorado55,3131.02×
Oregon54,2411.38×
Maine51,6074.19×
Wisconsin48,9120.95×
Missouri45,2430.82×
Indiana40,0920.64×
Connecticut36,7831.07×
South Carolina35,0660.68×
New Hampshire34,5112.55×
Utah33,7721.1×
Kentucky32,0470.74×
New Jersey31,8440.36×
Vermont30,7105.09×
Maryland28,7000.49×
Alabama27,6150.58×
Idaho26,1341.52×
Montana21,6652.27×
Oklahoma21,0470.55×
Arizona20,9350.3×
Arkansas20,3030.72×
Louisiana19,5070.44×
Iowa19,1910.68×
West Virginia18,4901.16×
Kansas17,4270.64×
Alaska16,9452.31×
Nebraska12,1780.71×
Mississippi11,8840.42×
Nevada10,5660.32×
Rhode Island9,0070.82×
South Dakota8,4241.06×
Hawaii7,9890.54×
Wyoming7,0211.38×
New Mexico6,9660.4×
Washington, District of Columbia4,6590.45×
Delaware4,3020.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Timber framing audience
BrandAffinityCategory
Governor of Michigan17.92×Politics & Society
Goop9.21×Internet & Social Media
Vocal harmony7.57×Music & Radio
Fairy godmother12.04×Literature
Cherish (group)17.3×Music & Radio
headspace13.88×Health
Wok9.7×Food & Beverages
Hibachi10.68×Food & Beverages
Israel2.79×Travel & Leisure
Google Home8.11×Technology & Electronics
Hipster12×Politics & Society
Grinch4.71×Movies & TV
Urban Outfitters2.13×Shopping
Grace Slick9.9×Music & Radio
El Paso County, Colorado14.16×Travel & Leisure
Kikar HaShabbat17.33×News
Pillow2.08×Home & Garden
TV Fanatic9.69×Movies & TV
Historic site3.88×Arts & Culture
Hardik Pandya13.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Timber framing audience
TraitClusterScore
PatriotismCONSERVATISM1.93
DIY MentalityTHRILL1.71
Convenience OrientationPREMIUM1.35
Family OrientationCONSERVATISM1.31
Design AffinityPREMIUM1.31
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Timber framing
CountryShare
United States42.7%
United Kingdom12.3%
Italy6.8%

See Timber framing audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Timber framing have in United States?

Timber framing has an estimated audience of 3,435,184 people in United States, concentrated in California and New York.

What is the gender split and age of Timber framing fans?

54.1% of Timber framing fans are female, 45.9% are male, with an average age of 46.1 years.

Which brands do Timber framing fans like most?

Timber framing fans show strongest brand affinity for Governor of Michigan (17.92×), Goop (9.21×), and Vocal harmony (7.57×) over the country average.

Where do Timber framing fans live in United States?

Timber framing fans in United States are most concentrated in California (reach 142,617), New York (reach 140,917), and Texas (reach 129,916). These three regions account for the largest share of the active audience.

What other brands do Timber framing fans also like?

Beyond Timber framing itself, the audience over-indexes on Goop (9.21×), Vocal harmony (7.57×), Fairy godmother (12.04×), and Cherish (group) (17.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Timber framing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.