Rascasse Audience Intelligence

Timber framing Audience in United States

A data profile of the people who buy, follow and care about Timber framing in United States — modelled from more than twelve digital signal sources. Timber framing has an estimated audience of 3,435,184 people in United States.

#4717among Topic in United States#574in Home & Garden

The average Timber framing fan in United States is 46.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Hardware store, Menards, Real property, with strongest over-indexing on Hardware store (2.96× the country average).

Demographically, the Timber framing audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Timber framing fan in United States is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Hardware store.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Timber framing profile in United States.

Audience size
3.4M
in United States
Gender
54.1%♀
45.9% male
Age
46.1
average years
Country rank
#9174
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Timber framing fans

54.1% are female, 45.9% are male, average age 46.1.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Timber framing audience in United States
MetricValue
Female54.1%
Male45.9%
Average age46.1
Estimated audience size3,435,184
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Timber framing audience in United States
Age bracketShare%
16-197%
20-2913%
30-3920%
40-4926%
50+36%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Timber framing audience comes from United States.

Worldwide audience distribution share by country for Timber framing
CountryShare
United States42.7%
United Kingdom12.3%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Timber framing audience in United States is strongest.

Fig. 05

Top regions by affinity

Timber framing fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K3.99×
02Maine~40K3.33×
03New Hampshire~40K2.64×
04Montana~20K1.80×
05Alaska~10K1.61×
06Oregon~50K1.31×
07Idaho~20K1.29×
08Minnesota~60K1.14×
09Washington~70K1.09×
10West Virginia~20K1.06×
11Utah~30K1.05×
12Connecticut~30K0.98×
13South Dakota~8K0.98×
14Rhode Island~10K0.97×
15Massachusetts~60K0.94×
16North Dakota~7K0.94×
17Colorado~50K0.93×
18Pennsylvania~100K0.92×
19Wisconsin~50K0.91×
20Tennessee~60K0.90×
21Ohio~90K0.89×
22Delaware~8K0.89×
23Missouri~50K0.88×
24Arkansas~20K0.87×
25Michigan~80K0.86×
26Nebraska~10K0.85×
27Hawaii~10K0.85×
28Alabama~40K0.84×
29Kentucky~40K0.83×
30Iowa~20K0.83×
31Washington, District of Columbia~9K0.83×
32New Mexico~10K0.82×
33Mississippi~20K0.81×
34North Carolina~80K0.80×
35Kansas~20K0.80×
36Virginia~60K0.78×
37South Carolina~40K0.77×
38Oklahoma~30K0.76×
39New York~100K0.75×
40Indiana~50K0.73×
41Louisiana~30K0.73×
42Nevada~20K0.72×
43Maryland~40K0.65×
44Georgia~70K0.64×
45Arizona~40K0.60×
46Illinois~70K0.57×
47New Jersey~50K0.56×
48Texas~100K0.47×
49Florida~100K0.45×
50California~200K0.43×
Fig. 06

Affinity by region

Affinity by region — Timber framing, United States
0.43×1.00×3.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Timber framing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Timber framing audience
#·InterestCategoryAffinity×
01LoggingTechnology & Electronics3.66×
02Lawn mowerHome & Garden3.19×
03Microwave ovenHome & Garden2.99×
04Hardware storeHome & Garden2.96×
05Rail transportTravel & Leisure2.78×
06LumberHome & Garden2.70×
07Renewable energyBusiness & Career2.67×
08Real propertyHome & Garden2.50×
09Diaper bagKids & Family2.49×
10Ace HardwareHome & Garden2.41×
11MenardsHome & Garden2.31×
12Discount TireShopping2.26×
13CabinetryHome & Garden2.19×
14Hobby LobbyHome & Garden1.73×
15Planet FitnessSports1.67×
16RenovationHome & Garden1.63×
17Nonprofit organizationPolitics & Society1.61×
18MSNNews1.55×
19Home AppliancesHome & Garden1.54×
20LivestockPets & Animals1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Timber framing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Timber framing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
DIY MentalityTHRILL1.80×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Timber framing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
MindfulnessBALANCE0.84×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Timber framing have in United States?

Timber framing has an estimated audience of 3,435,184 people in United States, concentrated in California and New York.

02

What is the gender split and age of Timber framing fans?

54.1% of Timber framing fans are female, 45.9% are male, with an average age of 46.1 years.

03

Which brands do Timber framing fans like most?

Timber framing fans show strongest brand affinity for Hardware store (2.96×), Menards (2.31×), and Real property (2.5×) over the country average.

04

Where do Timber framing fans live in United States?

Timber framing fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Timber framing fans also like?

Beyond Timber framing itself, the audience over-indexes on Menards (2.31×), Real property (2.5×), Microwave oven (2.99×), and Ace Hardware (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Timber framing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Timber framing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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