Plumber Audience in Germany
Plumber has an estimated audience of 831,258 people in Germany. 22.7% are female, 77.3% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: otoMoto.pl, Obi (store), Makita, Central heating, Photovoltaics.
The average Plumber fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include otoMoto.pl, Obi (store), Makita, with strongest over-indexing on otoMoto.pl (16.07× the country average). Demographically, the Plumber audience skews more male with an average age of 37.6, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plumber fans
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 37.6 |
| Estimated audience size | 831,258 |
Audience persona
The typical Plumber fan in Germany is more male, around 37.6 years old, with strong DIY Mentality tendencies and a notable affinity for otoMoto.pl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 268,305 | 1.48× |
| Bayern | 215,510 | 1.61× |
| Hessen | 154,901 | 2.45× |
| Baden-Württemberg | 130,199 | 1.15× |
| Niedersachsen | 75,602 | 0.94× |
| Rheinland-Pfalz | 59,019 | 1.42× |
| Berlin | 27,424 | 0.74× |
| Sachsen | 25,514 | 0.63× |
| Schleswig-Holstein | 23,342 | 0.78× |
| Brandenburg | 20,394 | 0.79× |
| Thüringen | 14,565 | 0.69× |
| Hamburg | 13,630 | 0.73× |
| Sachsen-Anhalt | 11,329 | 0.53× |
| Saarland | 9,218 | 0.9× |
| Mecklenburg-Vorpommern | 9,043 | 0.57× |
| Bremen | 4,383 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| otoMoto.pl | 16.07× | Cars & Mobility |
| Obi (store) | 3.5× | Shopping |
| Makita | 9.49× | Home & Garden |
| Central heating | 8.96× | Home & Garden |
| Photovoltaics | 4.75× | Home & Garden |
| Solar power | 4.34× | Home & Garden |
| Stihl | 8.45× | Home & Garden |
| Photovoltaic system | 5.45× | Home & Garden |
| Renovation | 3.29× | Home & Garden |
| Efficient energy use | 3.67× | Technology & Electronics |
| Canva | 6.23× | Technology & Electronics |
| JYSK | 3.43× | Home & Garden |
| Strabag | 15.01× | Business & Career |
| FRITZ!Box | 2.98× | Technology & Electronics |
| Hardware store | 3.26× | Home & Garden |
| DeWalt | 7.74× | Home & Garden |
| Do it yourself (DIY) | 2.15× | Home & Garden |
| Pets | 1.73× | Pets & Animals |
| Indeed.com | 2.76× | Business & Career |
| Automobiles | 1.84× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.9 |
| Need for Security | CONSERVATISM | 1.74 |
| Patriotism | CONSERVATISM | 1.43 |
| Quality Awareness | PREMIUM | 1.39 |
| Early Adopter Mentality | POWER | 1.35 |
| Design Affinity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 5.8% |
| Australia | 5.2% |
See Plumber audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plumber have in Germany?
Plumber has an estimated audience of 831,258 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plumber fans?
22.7% of Plumber fans are female, 77.3% are male, with an average age of 37.6 years.
Which brands do Plumber fans like most?
Plumber fans show strongest brand affinity for otoMoto.pl (16.07×), Obi (store) (3.5×), and Makita (9.49×) over the country average.
Where do Plumber fans live in Germany?
Plumber fans in Germany are most concentrated in Nordrhein-Westfalen (reach 268,305), Bayern (reach 215,510), and Hessen (reach 154,901). These three regions account for the largest share of the active audience.
What other brands do Plumber fans also like?
Beyond Plumber itself, the audience over-indexes on Obi (store) (3.5×), Makita (9.49×), Central heating (8.96×), and Photovoltaics (4.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plumber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.