Rascasse Audience Intelligence

Plumber Audience in United States

A data profile of the people who buy, follow and care about Plumber in United States — modelled from more than twelve digital signal sources. Plumber has an estimated audience of 4,414,131 people in United States.

#4071among Topic in United States#489in Home & Garden

The average Plumber fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Exxon, Google Earth, Prince Royce, with strongest over-indexing on Exxon (13.22× the country average).

Demographically, the Plumber audience skews more male with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plumber fan in United States is more male, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Exxon.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plumber profile in United States.

Audience size
4.4M
in United States
Gender
29.1%♀
70.9% male
Age
40.4
average years
Country rank
#7399
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plumber fans

29.1% are female, 70.9% are male, average age 40.4.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Plumber audience in United States
MetricValue
Female29.1%
Male70.9%
Average age40.4
Estimated audience size4,414,131
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Plumber audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4920%
50+25%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Plumber audience comes from United States.

Worldwide audience distribution share by country for Plumber
CountryShare
United States21.0%
United Kingdom5.8%
Australia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plumber audience in United States is strongest.

Fig. 05

Top regions by affinity

Plumber fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K2.34×
02Oregon~90K1.76×
03Wyoming~10K1.71×
04Utah~60K1.64×
05Ohio~200K1.55×
06Virginia~100K1.33×
07Indiana~100K1.26×
08Arizona~100K1.22×
09Kansas~40K1.21×
10Florida~400K1.18×
11New Hampshire~20K1.18×
12California~600K1.16×
13Colorado~80K1.16×
14Texas~400K1.15×
15Illinois~200K1.15×
16Washington~100K1.14×
17Minnesota~70K1.10×
18Iowa~40K1.06×
19Tennessee~90K1.03×
20Kentucky~60K1.03×
21New Jersey~100K1.02×
22Massachusetts~90K1.01×
23New York~200K0.96×
24Michigan~100K0.96×
25South Carolina~60K0.96×
26Idaho~20K0.96×
27Alaska~9K0.96×
28Georgia~100K0.94×
29Hawaii~20K0.93×
30Pennsylvania~100K0.92×
31Missouri~60K0.89×
32New Mexico~20K0.88×
33Arkansas~30K0.87×
34North Carolina~100K0.84×
35Nevada~40K0.84×
36Mississippi~30K0.83×
37Louisiana~50K0.82×
38Wisconsin~50K0.81×
39Alabama~50K0.81×
40Connecticut~40K0.81×
41Nebraska~20K0.81×
42Maryland~60K0.80×
43Montana~10K0.80×
44Delaware~10K0.79×
45South Dakota~8K0.78×
46North Dakota~7K0.72×
47Maine~10K0.71×
48West Virginia~10K0.69×
49Rhode Island~9K0.68×
50Washington, District of Columbia~8K0.57×
Fig. 06

Affinity by region

Affinity by region — Plumber, United States
0.57×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plumber audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plumber audience
#·InterestCategoryAffinity×
01Prince RoyceMusic & Radio20.00×
02Drain cleanerHome & Garden17.26×
03Snow blowerHome & Garden14.92×
04ExxonCars & Mobility13.22×
05Google EarthInternet & Social Media7.62×
06FurnaceHome & Garden5.70×
07High-net-worth individualBusiness & Career4.89×
08MasonryHome & Garden4.43×
09PergolaHome & Garden4.14×
10Family carCars & Mobility4.13×
11LoggingTechnology & Electronics3.87×
12Hardware storeHome & Garden2.77×
13The UPS StoreShopping2.69×
14Public transportCars & Mobility2.63×
15InnovationBusiness & Career2.60×
16Discount TireShopping2.39×
17MenardsHome & Garden2.26×
18Real propertyHome & Garden2.13×
19RenovationHome & Garden2.12×
20AutoZoneCars & Mobility1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plumber audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plumber audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.11×
PatriotismCONSERVATISM1.87×
Career OrientationPOWER1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plumber audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
MindfulnessBALANCE0.85×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plumber have in United States?

Plumber has an estimated audience of 4,414,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plumber fans?

29.1% of Plumber fans are female, 70.9% are male, with an average age of 40.4 years.

03

Which brands do Plumber fans like most?

Plumber fans show strongest brand affinity for Exxon (13.22×), Google Earth (7.62×), and Prince Royce (20×) over the country average.

04

Where do Plumber fans live in United States?

Plumber fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Plumber fans also like?

Beyond Plumber itself, the audience over-indexes on Google Earth (7.62×), Prince Royce (20×), Snow blower (14.92×), and The UPS Store (2.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Plumber audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plumber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →