Farmer Audience in Germany
Farmer has an estimated audience of 2,635,430 people in Germany. 41.0% are female, 59.0% are male, average age 39.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Icon (magazine), Unique Gifts, Christmas Gift, Birthday Gifts, Moroccan riad.
The average Farmer fan in Germany is 39.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Icon (magazine), Unique Gifts, Christmas Gift, with strongest over-indexing on Icon (magazine) (3.87× the country average). Demographically, the Farmer audience skews more male with an average age of 39.4, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Farmer fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 39.4 |
| Estimated audience size | 2,635,430 |
Audience persona
The typical Farmer fan in Germany is more male, around 39.4 years old, with strong DIY Mentality tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,408,982 | 3.33× |
| Baden-Württemberg | 473,530 | 1.32× |
| Nordrhein-Westfalen | 349,063 | 0.61× |
| Hessen | 287,598 | 1.43× |
| Niedersachsen | 239,563 | 0.94× |
| Sachsen | 136,878 | 1.06× |
| Rheinland-Pfalz | 99,860 | 0.76× |
| Berlin | 99,234 | 0.84× |
| Thüringen | 74,971 | 1.12× |
| Brandenburg | 67,095 | 0.82× |
| Schleswig-Holstein | 62,535 | 0.66× |
| Mecklenburg-Vorpommern | 50,589 | 1.01× |
| Sachsen-Anhalt | 47,980 | 0.7× |
| Hamburg | 33,359 | 0.56× |
| Saarland | 17,295 | 0.53× |
| Bremen | 7,343 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 3.87× | Arts & Culture |
| Unique Gifts | 1.83× | Shopping |
| Christmas Gift | 1.69× | Kids & Family |
| Birthday Gifts | 1.65× | Kids & Family |
| Moroccan riad | 5.15× | Politics & Society |
| Stucco | 1.88× | Home & Garden |
| Samanyolu Haber | 2.77× | Movies & TV |
| Vocal harmony | 4.14× | Music & Radio |
| Ensiferum | 7.26× | Music & Radio |
| Loincloth | 1.51× | Fashion & Accessoires |
| Emperor Entertainment Group | 1.96× | Business & Career |
| Jaguar F-Pace | 3.2× | Cars & Mobility |
| Apostrophe | 2.22× | Literature |
| Figure painting (hobby) | 1.77× | Arts & Culture |
| Hennef (Sieg) | 3.35× | Travel & Leisure |
| Carrie (novel) | 2.28× | Literature |
| Al Hoceïma Province | 11.44× | Travel & Leisure |
| Hand knitting | 3.26× | Home & Garden |
| Scratching post | 2.15× | Pets & Animals |
| Keeper (password manager) | 1.58× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.27 |
| Patriotism | CONSERVATISM | 1.27 |
| Pet Ownership | JOY | 1.26 |
| Need for Security | CONSERVATISM | 1.22 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| India | 5.0% |
| United Kingdom | 3.8% |
See Farmer audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Farmer have in Germany?
Farmer has an estimated audience of 2,635,430 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Farmer fans?
41.0% of Farmer fans are female, 59.0% are male, with an average age of 39.4 years.
Which brands do Farmer fans like most?
Farmer fans show strongest brand affinity for Icon (magazine) (3.87×), Unique Gifts (1.83×), and Christmas Gift (1.69×) over the country average.
Where do Farmer fans live in Germany?
Farmer fans in Germany are most concentrated in Bayern (reach 1,408,982), Baden-Württemberg (reach 473,530), and Nordrhein-Westfalen (reach 349,063). These three regions account for the largest share of the active audience.
What other brands do Farmer fans also like?
Beyond Farmer itself, the audience over-indexes on Unique Gifts (1.83×), Christmas Gift (1.69×), Birthday Gifts (1.65×), and Moroccan riad (5.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Farmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.