Farmer Audience in Germany
Farmer has an estimated audience of 2,635,430 people in Germany. 41.0% are female, 59.0% are male, average age 39.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Jotex, Tagesschau, Pets, John Deere, Catering.
The average Farmer fan in Germany is 39.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Jotex, Tagesschau, Pets, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Farmer audience skews more male with an average age of 39.4, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Farmer fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 39.4 |
| Estimated audience size | 2,635,430 |
Audience persona
The typical Farmer fan in Germany is more male, around 39.4 years old, with strong DIY Mentality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,408,982 | 3.33× |
| Baden-Württemberg | 473,530 | 1.32× |
| Nordrhein-Westfalen | 349,063 | 0.61× |
| Hessen | 287,598 | 1.43× |
| Niedersachsen | 239,563 | 0.94× |
| Sachsen | 136,878 | 1.06× |
| Rheinland-Pfalz | 99,860 | 0.76× |
| Berlin | 99,234 | 0.84× |
| Thüringen | 74,971 | 1.12× |
| Brandenburg | 67,095 | 0.82× |
| Schleswig-Holstein | 62,535 | 0.66× |
| Mecklenburg-Vorpommern | 50,589 | 1.01× |
| Sachsen-Anhalt | 47,980 | 0.7× |
| Hamburg | 33,359 | 0.56× |
| Saarland | 17,295 | 0.53× |
| Bremen | 7,343 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Tagesschau | 2.02× | Movies & TV |
| Pets | 1.81× | Pets & Animals |
| John Deere | 6.97× | Cars & Mobility |
| Catering | 4.44× | Food & Beverages |
| Western Union | 3.81× | Business & Career |
| Automobiles | 1.8× | Cars & Mobility |
| FC Bayern Munich | 1.57× | Sports |
| Forestry | 4.17× | Home & Garden |
| Eintracht Frankfurt | 1.96× | Sports |
| Netto Marken-Discount | 1.74× | Shopping |
| Westdeutscher Rundfunk | 2.8× | Movies & TV |
| FOCUS Online | 2.2× | News |
| Freeware | 1.82× | Technology & Electronics |
| Focus | 2.36× | News |
| Anthropology | 3.5× | Business & Career |
| Let's Dance (German TV series) | 2.03× | Movies & TV |
| Carpentry | 2.53× | Home & Garden |
| Bauer sucht Frau | 3.11× | Movies & TV |
| Cat food | 2.17× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.27 |
| Patriotism | CONSERVATISM | 1.27 |
| Pet Ownership | JOY | 1.26 |
| Need for Security | CONSERVATISM | 1.22 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| India | 5.0% |
| United Kingdom | 3.8% |
See Farmer audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Farmer have in Germany?
Farmer has an estimated audience of 2,635,430 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Farmer fans?
41.0% of Farmer fans are female, 59.0% are male, with an average age of 39.4 years.
Which brands do Farmer fans like most?
Farmer fans show strongest brand affinity for Jotex (78.71×), Tagesschau (2.02×), and Pets (1.81×) over the country average.
Where do Farmer fans live in Germany?
Farmer fans in Germany are most concentrated in Bayern (reach 1,408,982), Baden-Württemberg (reach 473,530), and Nordrhein-Westfalen (reach 349,063). These three regions account for the largest share of the active audience.
What other brands do Farmer fans also like?
Beyond Farmer itself, the audience over-indexes on Tagesschau (2.02×), Pets (1.81×), John Deere (6.97×), and Catering (4.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Farmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.